Unbounce

APRIL 18, 2024

Of course, not all of those billions of people are prospective customers for your business. Of course, not all of those billions of people are prospective customers for your business. So how do you avoid these mistakes? TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Unbounce

SEPTEMBER 4, 2023

15 min read Your prospects’ inboxes are crowded with marketing messages — so here’s a little inspiration for crafting subject lines that disrupt patterns and really reach out and grab the reader. TABLE OF CONTENTS What is the subject line in an email? But first, what is an email subject line? Follow Steve on Twitter.

Email Marketing 98

Email Marketing Customer Product eBook 98

Unbounce

SEPTEMBER 21, 2023

15 Your prospects’ inboxes are crowded with marketing messages — so here’s a little inspiration for crafting subject lines that disrupt patterns and really reach out and grab the reader. TABLE OF CONTENTS What is the subject line in an email? TABLE OF CONTENTS What is the subject line in an email? We got you.

Email Marketing 52

Email Marketing Customer Product eBook 52

Sprout Social

JUNE 26, 2023

This guide introduces the benefits of a successful omnichannel strategy, the challenges of implementing one and best practices for creating an omnichannel experience that delights customers and drives business results. What you will learn about omnichannel customer experience: What is the omnichannel customer experience?

Customer Journey 120

Customer Journey Customer Transform Retail 120

Martech

MARCH 15, 2022

A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. More importantly, it also helps outline how those values can be applied to the marketplace. How to develop a brand strategy? What promises your brand makes to customers.

Branding 141

Branding Transform Customer Acquisition Customer 141

Hubspot Marketing

MAY 6, 2021

Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. It's called lifecycle marketing, and it's how companies attract and retain customers beyond that impulse purchase. But what does that look like for your company? In this guide, we'll cover: What makes lifecycle marketing so effective.

Marketing 143

Marketing Marketers Retail Price 143

Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. Aside from using a variety of profiling techniques, marketers should also be creative in engaging and retaining the attention of prospects. It’s about helping them progress along the way to get more sales.

User-Generated 60

User-Generated Whitepaper Education Communications 60

Scoop.it!

NOVEMBER 29, 2022

Your SaaS content can also be used to engage buyers through the sales funnel. SaaS companies use different types of content as a part of their everyday marketing strategy. Content marketing publications should engage prospective customers, provide valuable information, and ultimately turn them into paying customers.

Marketing Plan 96

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 96

Neil Patel

JANUARY 15, 2021

When you’re trying to make the sale, you want to be as tactful as possible. You want to talk to your customer at the exact time they want what you’re selling. This means going beyond storing their basic contact information and tracking points of contact, rebuttals, and previous sales deals. Let’s get started.

Management 140

Management CRM Price Analytics 140

CXL

MAY 27, 2022

70% of buyers have done their research before they talk to sales, and 60% of buyers prefer not to talk to sales teams at all. So, how do you get their attention? In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. What is demand generation?

Thought Leadership 76

Thought Leadership Real Estate Entertainment Education 76

Sprout Social

JANUARY 30, 2020

In this guide, we’ve broken down everything you need to know about SaaS marketing. What makes SaaS marketing “different?”. To kick things off, let’s talk about what sets SaaS marketing apart from other industries. Below’s a quick rundown of what defines SaaS versus other industries. Sounds like an understatement, right?

Marketing Strategy 96

Marketing Strategy Price Marketing Marketers 96

Martech

MARCH 4, 2022

Throughout this process, digital technologies become infused throughout the brand’s core strategy, allowing marketing, sales, product, customer service, operations and finance teams to work together more effectively and provide more engaging products, services, and customer experiences. Yet this type of innovation is not easy to implement.

Transform 102

Transform Customer Journey Finance User-Generated 102