Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. 15 AI tools you should use for SEO 1. Content recommendations.

SEO

Martech

JULY 30, 2024

AI-driven search engines are revolutionizing how people search and interact with information online. Table of contents What is GEO? GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO? How is GEO different from SEO? How is GEO similar to SEO?

Transform

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? You need insights that matter. After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools.

SEO

Backlinko

JUNE 12, 2025

But suddenly…more people are searching for your brand. New research from Semrush reveals a seismic shift happening right now: LLM traffic will completely overtake traditional Google search by 2027. If you’re already doing quality SEO, you’re 70% of the way there. And users trust those recommendations.

SEO

Hubspot Marketing

DECEMBER 30, 2024

I love content monitoring! I can then use these actionable insights to create or improve upon any content strategy. Honestly, I love content monitoring so much that I want you to love it, too. I've also gathered more must-know insights from other content specialists. What is content monitoring?

eCommerce

Martech

OCTOBER 24, 2024

workers say they don’t know how to use their new AI tools, according to a report from Slingshot. The survey found only 23% of employees feel completely educated and trained on AI. And while 72% of employers say their employees are at least adequately trained on AI, only 53% of employees believe they are.

User-Generated

Hubspot Marketing

AUGUST 20, 2024

In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. And another 68% say AI has actually helped grow their careers.

User-Generated

Hubspot Marketing

DECEMBER 12, 2024

Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not. Table of Contents What is digital content?

Tentpole

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Transform

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning.

Market Trends

Orbit Media Studios

OCTOBER 30, 2024

Everything before this time was pre-AI. For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing.

SEO

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study.

Transform

Hubspot Marketing

JANUARY 16, 2025

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Let's get scoring!

Analytics

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Remember when Google was the go-to for all your searches? What is Social Media SEO? Those days are slipping away.

SEO

Backlinko

AUGUST 19, 2024

Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here’s what it looks like: We’ve spent many hours studying AI Overviews since they were announced on May 14, 2024. And we’ve analyzed what their introduction means for the world of SEO.

User-Generated

Hubspot Marketing

NOVEMBER 4, 2024

There are, it would seem, as many AI marketing tools as there are stars in the sky. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for some thing.

Analytics

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Developing effective social media content.

Transform

Search Engine Land

AUGUST 12, 2024

Creating high-quality , helpful content that drives search traffic is more important than ever. Standing out from the crowd requires a delicate balance between optimizing content for search and creating pieces that truly resonate with users. Here are some tips on writing for people and search engines.

SEO

Martech

JANUARY 17, 2025

A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. Leveraging AI opportunities. With content spread across multiple platforms, its hard to maintain consistent visibility. Experience. Conversion.

SEO

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Interactive experiences : Integrate interactive elements such as live chats, virtual consultations and interactive product configurators to enhance user engagement.

Transform

Hubspot Marketing

JULY 22, 2024

There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. While the tools themselves are evolving every day, it seems generative AI search engines aren’t going anywhere. Since Google launched its AI search, it’s already made leaps in relevance and accuracy.

User-Generated

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Because people at different awareness stages need completely different content.

Customer

Martech

APRIL 1, 2025

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. A strong brand foundation informs every aspect of your website, from design elements to content tone. Crafting a compelling brand story.

Transform

Search Engine Land

SEPTEMBER 12, 2024

” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. One of the most talked-about evolutions to the search landscape is OpenAI’s SearchGPT, a product that could rival Google’s dominance soon.

User-Generated

Martech

JANUARY 21, 2025

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. Content atomization addresses this challenge. Each piece becomes its own asset, delivering value and connecting with users in ways that fit their preferences. What is content atomization?

Whitepaper

Hubspot Marketing

JANUARY 22, 2025

Table of Contents What is organic marketing? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Blog articles and website pages take time to get crawled and indexed by search engines. A delicious juice, perhaps.

Gen Z

Search Engine Land

JULY 11, 2024

As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. In a world where unique content reigns supreme, you can’t beat the value of first-party data collection. It’s more than just link bait; it’s future-proofing your SEO strategy.

Whitepaper

Backlinko

APRIL 7, 2025

Google provides fairly detailed guidelines about the type of content its looking for: helpful content. For example, our SEO strategy guide dominates the search results. We aim for every article we publish to meet or exceed Google’s helpful content standards. What Is Helpful Content? And you can, too.

User-Generated

Martech

JULY 11, 2024

You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, according to Gartner. More than half (53%) would consider switching to a competitor if they found out a company used AI for customer service. They’re serious about this, too.

User-Generated

Search Engine Land

SEPTEMBER 11, 2024

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. This results in missed opportunities for better search rankings and increased organic traffic. brands, I’ve developed seven essential tips for creating impactful technical SEO audits.

SEO

Hubspot Marketing

APRIL 30, 2025

Early in my SEO career, I generated two million clicks for an ecommerce store. The graph on Google Search Console was trending strongly up. Now, everything I do in SEO is centered around the buyer and the end goal: a sale. Google is serving more of your potential buyers with AI overviews, which appear in 47% of results.

SEO

Martech

AUGUST 22, 2024

Can your AI smell better? Smells like AI spirit? Here’s this weeks AI-powered martech news and releases: Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. Enactify.ai’s EnactRetail embeds e-commerce capabilities directly within e-catalogs and content assets.

User-Generated

Martech

APRIL 7, 2025

Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Content generation assistant What it is: An application that generates marketing content, such as blog posts, social media updates and email newsletters. Email: Business email address Sign me up! Processing.

Key Performance Indicator

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. With so many players in the market, standing out in search engine results can feel impossible. 1 for search terms like waco cabins. 1 for search terms like waco cabins. The Travel SEO Playing Field In the travel industry, the SEO landscape is crowded.

SEO

Backlinko

MARCH 3, 2025

People actively searching for the solutions you provide. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. Not random traffic.

SEO

Backlinko

OCTOBER 21, 2024

This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. It’s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query. The punchline?

SEO