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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

For an SEO SaaS brand, I spent hours lurking in forums like r/seo and r/bigseo. Here is an example of a keyword gap analysis that I conducted comparing ClickUp and its competitors, Smartsheet and Asana : This generated a list of shared organic keywords between the three businesses, which is over 32,000. Take Reddit, for example.

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6 marketing team silos you need to break down, and how to do it

Martech

Instead of the usual planning meeting, invite a representative from sales leadership, a product manager and a customer success manager to a dedicated “Campaign Kick-off and Alignment Workshop.” Marketing handles the editing, SEO optimization and promotion. Start with one upcoming, high-priority campaign.

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The 14 best HubSpot updates from March 2025

Martech

Managers can quickly generate ideas for what to test and let AI recommend variations to improve page performance. How it helps you Managers and reps, we know youve been waiting for this day! How it helps yo This update takes the guesswork out of A/B testing.

Health 101
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Five ways to harmonize PPC and SEO to boost ROI by Adthena

Search Engine Land

Search (both paid and organic) is high-intent by definition because users are actively looking for specific products and services and clearly communicating their interests with their keyword choices. Five ways SEO and PPC can work together 1. Double down on your organic success by putting the paid search pedal to the metal.

SEO 88
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Ecommerce Tools: 19 Best Options to Drive Sales This Year

Rock Content

Successfully managing every aspect of a growing ecommerce store can be challenging. Trello : Trello facilitates smooth project management with features like visual organization and real-time collaboration. Options like drag-and-drop functionality and automation make it user-friendly.

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The 4 Things Digital Marketers are Missing

Adobe Experience Cloud Blog

“Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. Are you generating leads, sales, voters, donors, patients or members from your marketing? How do you improve each step?

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Content marketing: What it is and why marketers should care

Martech

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. user-generated content, influencer content, media coverage, etc.). Sales manager or agent : Uses content to support the sales process. website, blog, social media).