Hubspot Marketing

NOVEMBER 6, 2024

Video Marketing Lead Generation 12. Personalize video content. 91% of businesses use video as a marketing tool. Whether you use short- or long-form video, the key to video marketing lead generation is to personalize your content. SEO Lead Generation 19.

User-Generated

Duct Tape Marketing

DECEMBER 20, 2024

Brand Marketing: Back to Basics With AI and algorithms changing SEO and ad platforms, brand marketing is more critical than ever. The Future of Video, Influencers, and Events Videos Reign Continues While broadcast TV still has reach, streaming is gaining traction. Video marketing trends evolve quickly.

Market Trends

Martech

APRIL 10, 2025

Google Search Console Purpose: Organic content performance and SEO improvements Google Search Console (GSC) is not an uncommon tool. However, its application to content marketing strategy is vastly underrated. However, its application to content marketing strategy is vastly underrated. Needless to say, I’m a fan.

Content Marketing

Exposure Ninja

APRIL 25, 2025

Abigail Daunton-Johns Head of Content and Email Marketing Zero-Click Searches Will Shift Focus to Middle and Bottom-Funnel Content One of the SEO trends impacting content marketing is the rise in zero-click searches. Refreshing content actively supports your wider SEO strategy. And that’s exactly what drives action.

Market Trends

Hubspot Marketing

MAY 28, 2025

Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Videos help products come alive so consumers have a better idea of what to expect before buying. Take Backlinko s 11.8

eCommerce

Lynton Web

MAY 8, 2025

Search Engine Optimization for Visibility and Growth Effective SEO positions your recreation center prominently in search results, connecting you with community members actively seeking the programs you offer. Video Marketing Video content creates powerful emotional connections that static text simply cannot match.

Marketing Strategy

Buffer Marketing

FEBRUARY 18, 2025

What to expect: Keynotes and panels covering TikTok strategies, SEO, and social media trends. Interactive workshops on influencer marketing, agency growth, and AI in social media. It’s a creator-first event, offering direct access to expert insights on building successful video content careers.

Social Media Marketing

Neil Patel

MAY 30, 2025

But successful manufacturing companies also invest in compelling visual and video marketing content. Digital marketing is a major focus for many manufacturing businesses. What Is Manufacturing Marketing? Content Marketing to Generate Leads Blog posts are a key part of content marketing for manufacturers.

Manufacturing

Martech

JUNE 10, 2025

From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities, this month’s updates are all about helping you move faster, work smarter and get better results across the board. How it helps you Video is a high-impact format, but it’s often resource-heavy.

CRM

Backlinko

JULY 1, 2025

Signals like your average rating, number of reviews, and how recent they are all affect local SEO and buyer trust. Promote a mix of content, like blog posts, how-to videos, product highlights, and behind-the-scenes clips. Download our free Small Business Marketing Checklist to prioritize your top tactics and track your progress.

Marketers

illumin

MAY 29, 2025

Some key strategies include: Data-Driven Marketing : Utilize detailed vehicle and customer data to create targeted campaigns that address specific consumer needs and preferences. Search Engine Optimization (SEO) : Optimize website content to improve visibility in search engine results, thereby attracting more organic traffic.

Advertising

Hubspot Marketing

FEBRUARY 4, 2025

It wasn't too long ago that we werent collaborating much across Marketing. If I published a blog post on SEO strategy, it became a happy coincidence if the YouTube team had covered anything similar that I could use in my post. If you sell video marketing software, a video marketing report is your sweet spot.

Transform

SocialPilot

APRIL 23, 2025

Enter the description of your video in the allotted space and spice things up with emojis, also. And yes, Dont forget to optimize your video title and description with keywords to spruce up your YouTube SEO. You can also Preview your video content on the far right-hand side of the dashboard to double-check things.

User-Generated

Martech

FEBRUARY 19, 2025

SEO optimization: Improve the positioning of the accounts and videos by strategically using keywords in the text on screen, in the copy, in the closed captioning and even on the account profile. Experiment with A/B testing: Test different formats, styles and times to discover what resonates most with the audience and the algorithm.

Gen Z

Duct Tape Marketing

APRIL 23, 2025

During our conversation, Marcus unpacked core principles from his latest book, Endless Customers , including how to dominate your market by becoming a known and trusted brand. We explored how customer trust, video marketing, and self-service tools aren’t just trendsthey’re necessities in todays AI-influenced digital landscape.

Price

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Video Marketing

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The most recent data shows that video content isn't just effective — the demand for it is growing at an impressively rapid pace.

Video Marketing

Marketing Insider Group

JUNE 16, 2021

If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Keep reading, and you’ll begin to understand why you need to focus on video marketing and how you can get started developing a video marketing strategy.

Video Marketing

OnPassive Marketing

MAY 14, 2022

Video marketing is the latest trend in connecting with potential customers. Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO.

Video Marketing

Neil Patel

DECEMBER 30, 2022

Following the advice you got about video optimization back in 2010 won’t get you very far today. Video SEO is one of those things that constantly evolves, making it tricky to understand. Making sure those people actually watch and enjoy your videos enough to subscribe or convert? What Is Video SEO?

SEO

Adobe Experience Cloud Blog

MARCH 23, 2017

Author: Nate Dame Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads , earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. How Does Google Rank Videos?

SEO

Neil Patel

APRIL 13, 2021

When you think of SEO, you probably think of Google. For example, if you do Bing SEO , you can reach an audience you can’t reach on Google. Today, I want to talk about YouTube, and more specifically, YouTube SEO. It’s similar to Google’s video search results. Find Video Keywords to Improve YouTube SEO.

SEO

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey

Digital Marketer

NOVEMBER 2, 2023

Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. It’s in combining these two marketing channels.

SEO

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. The best part?

SEO

Backlinko

JUNE 25, 2024

B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. In this post, you’ll find 10 up-to-date B2B SEO statistics for 2024. Content marketing and organic social media remain a priority for B2B businesses. Let’s dive right in!

SEO

Neil Patel

JANUARY 18, 2023

Companies that ignore marketing trends may leave thousands (or millions) of dollars on the table. But for some marketing pros and SEOs, that’s what happens. There’s not enough budget to invest in video. Every year sees new trends and priorities for SEOs, and 2022 was no exception. It happens.

SEO

Martech

AUGUST 31, 2022

Further, videos continue to receive exposure on Page 1 of Google’s search results for an increasing number of queries. Even beyond that, a well-shaped video strategy can boost your overall SEO efforts. Video keyword research allows for discovery regarding which queries your target audience is using when searching for videos.

Digital Marketing

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing

TechWyse

FEBRUARY 15, 2022

How to Boost Your SEO By Making Your Site More Engaging . As websites have become more dynamic and interactive over the past few years, it’s important to understand how this will affect your SEO and vice versa. How to Use Video Marketing to Promote New Products. Click the link above to learn more! Wrapping Up.

Video Marketing

Digital Marketer

FEBRUARY 3, 2023

It may make or break your whole video marketing strategy performance. One of the biggest channels that can drive findability of your video is search engine optimization, i.e. optimizing your video page for it to rank in search engines (mainly Google and Youtube search) for relevant keywords.

SEO

Zumvu

MAY 12, 2017

It is crucial to follow vital SEO techniques to improve search rankings and drive more organic traffic to a video content.

Video Marketing

Rock Content

OCTOBER 6, 2020

A video tutorial is a quick, dynamic way to show your audience how something (an app, an appliance, software, a machine) works. Besides being a useful and attractive way to pass along information to your audience, it is also a great SEO tactic. How to create outstanding video tutorials. appeared first on Blog.

Video Marketing

Hubspot Marketing

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, more importantly, why. The top five reasons brands make videos.

Branding

Adobe Experience Cloud Blog

OCTOBER 20, 2014

The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!,

B2C

Neil Patel

FEBRUARY 3, 2023

Google Algorithm Changes Redefine Effective Content There’s no doubt that the major May algorithm update helped Google redefine effective content, setting up new SEO trends for 2023. Keyword universe: Number of keywords and key phrases included in a site’s SEO strategy. SEO Without Branding Is Not Enough SEO is always changing.

User-Generated

Adobe Experience Cloud Blog

JANUARY 14, 2019

There’s a lot to cover, so let’s get right to the point: Pitfall #1: Writing Blog Posts Without SEO. Without a proper SEO strategy that aligns with your brand, you aren’t fully leveraging the power of blogs. While you do that, also look into SEO strategists that have prior experience in your industry—especially with blogs.

User-Generated