Martech

MAY 8, 2025

The marketing team wants customer data to flow between systems. But, six months later, customer experiences remain fragmented and teams still operate in silos. Instead, companies map how data flows between systems. Departments built for internal efficiency frequently create hand-off points that fragment customer experiences.

Transform

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. This framework helps you map ideal interactions. It identifies drop-off points and guides customers to purchase. Be informative and helpful.

Customer Journey

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. Start by identifying your ideal customer’s pain points.

Marketing Strategy

Martech

AUGUST 23, 2024

The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal evidence and statistical data supporting the correlation. Research indicates that positive EX leads to superior CX, which in turn drives revenue growth and customer satisfaction. Identify the core needs.

Customer

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. What is the customer lifecycle? What is audience segmentation?

Health

Martech

MARCH 11, 2025

The fun part of testing is developing reasonable hypotheses that might explain customer behavior. The “why” can only be known by asking customers through ongoing outreach, feedback sessions, and research. I say this confidently because it’s a customer-first approach.

Whitepaper

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. And this is true for every stage of the customer journey.

Retail

Martech

OCTOBER 22, 2024

In most of these, the client or stakeholders have felt oversold and/or under-serviced by their CDP provider. ID resolution & a single view of the customer across all channels. Journey orchestration. They didn’t have the budget to buy a CDP or the services that come with it. Make sure the vendor can help you.

Analytics

Martech

AUGUST 28, 2024

billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. A cross-device approach should create a seamless experience, recognizing that consumers increasingly use multiple devices and want to access services on their own terms. Why choose apps over mobile-optimized web content?

Customer Journey

Hubspot Marketing

DECEMBER 2, 2024

While it’s always important to take AI with a grain of salt, it provides companies of all sizes opportunities to personalize marketing, deepen customer intimacy, and improve the efficiency and effectiveness of marketing programs. Pro tip : Use AI to identify where customers are and deliver the right message at the right time.

Customer Journey

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In

Management

Martech

DECEMBER 19, 2024

Blue conveys trust and reliability, which works well for professional services. Analyze user behavior with heat maps to position CTAs where users naturally click. Mapping CTAs to the customer journey CTAs should align with the users stage in their journey. Does it align with the users intent?

Customer Journey

Customers.ai

JANUARY 3, 2025

But do you really know what your customers are thinking as they move from maybe to add to cart? For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. Awareness: How Customers Discover Your Brand The journey starts with discovery.

Customer

Hubspot Marketing

DECEMBER 30, 2024

how critical the landing page is to your service/product offering or what niche you're in.) Pro tip: I'm a big advocate of using Voice of Customer (VOC) data to optimize online content for conversions. Customer testimonials are another great source of VOC data. Source Start heat mapping and recording sessions.

eCommerce

Hubspot Marketing

APRIL 15, 2025

With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. It introduced me to brands I never wouldve found if they hadnt optimized for the SEO-driven customer journey. Table of Contents What is customer journey SEO?

Customer Journey

SocialPilot

JANUARY 2, 2025

Google Reviews appear right alongside your business listing on Google, persuading potential customers even before they visit your website. They play an important [aft in what your customers are thinking and saying about you. They are social proof that show in detail to your customers about the quality of your products or services.

Management

Backlinko

JANUARY 6, 2025

Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Then invest thousands in inventory and marketing, hoping customers will buy. Talk to your customers. They turn customers into fans who drive growth through word-of-mouth. You follow trends. Just listen.

eCommerce

Backlinko

SEPTEMBER 6, 2024

Data Privacy Law Compliance Privacy should be a top concern when choosing a new analytics tool, especially if you have a European audience or customer base. To comply with GDPR, customize your GA4 settings or opt for an alternative analytics tool with built-in privacy features to avoid compliance issues.

Analytics

Hubspot Marketing

FEBRUARY 25, 2025

The B2B marketing funnel is a framework that charts the journey a business-to-business buyer takes to purchase a product or service. The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate.

Customer Journey

Martech

JANUARY 31, 2025

Start with brand, not tactics If you’re an established business with great products and services but fail to see returns, tactics like SEO, PPC and content marketing without strategy will get you nothing. Return to your why To connect with your ideal customers, you must understand what they truly value. How do you do this?

Marketing

Martech

SEPTEMBER 23, 2024

With announcements covering the full range of the Salesforce universe, from Data Cloud to Service Cloud and everything in between, there was something for everyone in the revenue organization. The AI agents can even build a customer journey in Salesforce Flow.

Transform

Backlinko

JANUARY 23, 2025

Step 3: Create a Keyword Map Once youve gathered your keywords, the next step is to build an SEO keyword map. SEO for travel websites often involves optimizing destination-specific and service-related keywords. By mapping keywords to pages, you’ll have a clear strategy. Then, copy your topic map to a sheet.

SEO

Sprout Social

JULY 24, 2024

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. What are customer engagement metrics?

Customer

Martech

JUNE 11, 2025

Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers. Transactional marketing, like a one-time discount code blasted out to the entire email list, was great for lifting MQL counts but not for customer experience, brand building or long-term retention.

Branding

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. Its often the first place a customer will look for information about your business. And this is true for every stage of the customer journey.

Retail

Search Engine Land

JULY 25, 2024

Here, you’ll tackle everything, including setting goals, mapping marketing metrics to business outcomes and reviewing all past marketing efforts and our expectations before proceeding to the subsequent phases of the planning process. Or, programmatic display is required to support the customer journey in a hidden way you don’t realize.

Digital Marketing

Martech

JULY 25, 2025

Marketing leaders face a new imperative: engineer a brand identity that machines can read, context they can understand, and presence they can discover across every customer journey. Decode customer search behavior Machine intelligence influences brand visibility across a wide range of customer touchpoints.

Branding

Martech

JUNE 11, 2025

The result is a year-round selection of purchasing opportunities, all vying for customers’ attention. Transitioning from more monolithic holiday campaigns to modular, moment-based sprints lets you stay top-of-mind without burning out budgets or customers. Messaging, creative and offers must map to the mission (i.e.,

eCommerce

Martech

JANUARY 31, 2025

By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. SMS mobile campaigns are an effective way of reaching customers if they trust you enough to give you their mobile numbers. These spell value for customers and for brands. What is the future for RCS?

User-Generated

Martech

MAY 29, 2025

According to a 2024 Gainsight report , 73% of churned customers said they never saw value early enough to justify their investment. In an era of instant gratification and eroding patience, your product or service isn’t judged by what it can do, but by how fast it delivers something meaningful. The metric? What is value?

Price

Hubspot Marketing

APRIL 17, 2025

These systems are quickly taking over the user journey but unlike humans, they evaluate structured data, analyze backend specifications, and make decisions in milliseconds. Businesses can then enable personalized marketing based on real-time user behavior and unique customer attributes. And, what does that mean for marketers?

User-Generated

Hubspot Marketing

JULY 10, 2025

The free tier integrates with HubSpot’s Sales Hub, Service Hub, Content Hub, and Operations Hub free tools, creating a complete business platform at no cost. Unlike the free version, Starter includes email and in-app chat support plus Messaging Insights for tracking customer interactions.

Price

Backlinko

JULY 15, 2025

With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Let’s start with the most important element: your customers. Most Aware People in the “Most Aware” stage are VERY close to buying your product or service. How serious is it?

Customer

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

Customer

Hubspot Marketing

MARCH 14, 2025

The question about what problem the offer solves is directly addressed in the Target Audience section: Were providing a resource to our readers and customers who are marketers trying to get an edge in an AI-driven business landscape. And that CTA should leverage the medium in which its delivered. What do we want them to feel?

Marketing

Lynton Web

DECEMBER 16, 2024

Retail and e-commerce companies use Business Units to manage distinct product lines while maintaining unified customer data and cross-selling capabilities. Manufacturing companies leverage it to oversee multiple divisions with shared customer bases, enabling streamlined communication across product categories.

Branding