Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. This will drive efficiency, personalization and satisfaction to unprecedented levels.

Customer loyalty

Hubspot Marketing

JULY 25, 2025

Managing customer relationships in call centers presents challenges that standard business software simply can’t address. These high-volume, fast-paced environments demand specialized tools to keep up with rapid-fire customer inquiries while maintaining detailed records and enabling seamless handoffs between agents.

CRM

Sprout Social

SEPTEMBER 10, 2024

Our Social Media Productivity Report found that content creation is one of social marketers’ most time-consuming tasks each week—it’s also the task customers frequently tell us they’re looking to streamline. Automated rules for cases* empower teams to customize care processes based on their unique needs. With that level of activity.

Social Media Marketing

Sprout Social

OCTOBER 10, 2024

They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Consider this: Early social media was primarily about connecting existing communities through text-based content and personalized profiles—think custom-coded MySpace page or writing on your friend’s Facebook Wall.

Gen Z

SocialPilot

JULY 24, 2024

From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. For example, if a post receives 150 likes, 50 comments, and 30 shares, and the total number of followers is 5000, the calculation would be: Total engagements (150 + 50 + 30) divided by 5000 and multiplied by 100. on your content.

Key Performance Indicator

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. According to studies, a 5% increase in customer retention can boost profits by up to 95%. According to studies, a 5% increase in customer retention can boost profits by up to 95%. Its all about responding to customers.

eCommerce

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Anatomy of a modern email marketing funnel How to build an email funnel Industry-specific email funnels & examples What is an email marketing funnel? Engagement.

Email Marketing

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer

Hubspot Marketing

JULY 12, 2024

Her example breaks it down well: “Setting up an email inbox is generally the same for Gmail and Outlook. The best way to learn about your customers is by gathering data on your current customers or target demographic, including: Demographics. Let’s go over some examples of KPIs for different teams. Psychographics.

Management

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Talk to your customers. Copy competitors.

eCommerce

Marketing Insider Group

AUGUST 7, 2024

Companies of all types are constantly seeking innovative ways to enhance efficiency and customer experience, so the potential of ChatGPT in modern business is significant. Customer Support ChatGPT applications in business modernize customer support by automating many routine tasks.

Transform

Martech

JULY 30, 2024

Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. For example, ChatGPT has over 180.5

Transform

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Each chapter has its own goals, tools, and measures of success.

Customer Journey

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. For example, if a particular tactic is not yielding the expected results, you can pivot and try a different approach. Regularly review and adjust your goals based on performance insights.

Key Performance Indicator

Litmus

OCTOBER 31, 2024

You want to personalize your emails more and try the latest trends, but something stands in your way: customer data management. For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. But it’s absolutely essential.”

CRM

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats B2B Marketing Funnel Stages How to Create a B2B Marketing Funnel B2B Marketing Funnel Example What is the B2B marketing funnel? The B2B marketing funnel is a framework that charts the journey a business-to-business buyer takes to purchase a product or service. Right behind them is Gen Z.

Transform

Martech

JULY 2, 2025

This time, I will maintain my focus on unstructured data by diving into the challenges of customer satisfaction surveys. We’re all familiar with customer satisfaction surveys. Instead, we’re going to focus on the free text box, which is often the last part of these surveys.

Customer

Hubspot Marketing

DECEMBER 2, 2024

While it’s always important to take AI with a grain of salt, it provides companies of all sizes opportunities to personalize marketing, deepen customer intimacy, and improve the efficiency and effectiveness of marketing programs. Pro tip : Use AI to identify where customers are and deliver the right message at the right time.

Customer Journey

Litmus

DECEMBER 24, 2024

Marketers will aim for goals like increased engagement and retention throughout the customer journey. Segmentation : Dividing your audience into categories, like new versus returning customers, lets you customize what and when you send. Awareness Goal: Introduce potential customers to your brand, product, or service.

B2C

Hubspot Marketing

JULY 28, 2025

Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication, efficient scheduling, and reliable customer management. Unlike generic CRM systems, cleaning companies need platforms that accommodate mobile crews, on-the-go updates, and repeat customer interactions.

CRM

Sprout Social

MAY 1, 2025

How LinkedIn DMs can help your brand Whether youre looking to form new relationships, drive leads or better connect with your existing customers, LinkedIn messages can help you do it. LinkedIn Message Ads enable you to deliver targeted messages to prospects with customized calls to action (CTAs).

Management

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer

Hootsuite

JULY 15, 2025

For example: if your goal is to grow brand awareness, your KPIs might include follower growth rate and post reach. If you’re focused on customer care, you might track average response time or resolution rate. For example, is the goal of your social media campaigns to increase brand awareness? The key word here is key.

Analytics

SocialPilot

FEBRUARY 13, 2025

Reviews on social media platforms arent just customer opinions but opportunities to build trust, attract prospective customers, and create lasting relationships. In simple words, social media reviews are feedback from customers about their experience with your business or product/service. What Are Social Media Reviews?

User-Generated

Duct Tape Marketing

SEPTEMBER 14, 2024

Stay interviews provide valuable insights into employee satisfaction. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! I'll give you an example of one way we did that if I could. So that's just one example of how you can take a mission statement and just really weave it into the business.

Transform

Sprout Social

AUGUST 30, 2024

Strong digital customer service is an expectation, not an exception to the rule. Because the days of customers sitting on hold or reps saying “I don’t know” are long gone. Modern buyers expect customer care that’s swift, comprehensive and seamless. What is digital customer service? Translation?

Customer

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey.

User-Generated

Hubspot Marketing

JULY 11, 2025

A customer relationship management (CRM) software for hotels stores data related to all of your leads and guests, helping you manage your pipeline, track every interaction, and create targeted, personalized campaigns. Paid plans for its core products start at $15/seat/month.

CRM

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. Building and segmenting a quality email list is crucial for effective engagement and fostering deep customer connections. It enables businesses to communicate products, sales, and updates to their customers.

Email Marketing

SocialPilot

FEBRUARY 19, 2025

Review monitoring is essentialnot just for tracking feedback but for building trust, improving customer experiences, and protecting your brand. By the time you do, potential customers have already seen it and chosen other options. You could turn the situation around , showing customers you care about their feedback.

Transform

Sprout Social

MAY 1, 2025

How LinkedIn DMs can help your brand Whether youre looking to form new relationships, drive leads or better connect with your existing customers, LinkedIn messages can help you do it. LinkedIn Message Ads enable you to deliver targeted messages to prospects with customized calls to action (CTAs).

Management

Hubspot Marketing

AUGUST 4, 2025

Customer relationship management 15. A recent Slack/Salesforce survey found the average small business owner juggles four different digital tools daily, and this contributes to inefficiency—29% end up repeating messages across platforms and 30% spend time searching across multiple systems. Meeting scheduling calendar tools 17.

CRM

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer

Vertical Response

JUNE 11, 2025

The benefits of modern email marketing include increased engagement, better targeting, and higher ROI, helping businesses add value for customers and build a stronger brand reputation. Users typically had to log into their email account using desktop clients or early webmail services to access these messages.

Transform

SocialPilot

FEBRUARY 3, 2025

Genuine reviews of the customers are a goldmine. They not only build trust, but also improve SEO, and provide valuable insights for businesses to enhance their products and services. In fact, positive reviews can boost customer spending by 31%. So, it is very natural that you work hard to earn more positive Google reviews.

Food

Lynton Web

NOVEMBER 12, 2024

Disparate systems create fractured customer experiences and inefficient operations. When your marketing team can't see sales data, your service team lacks customer context, and your executives struggle to measure ROI, it's time to unite your business systems.

CRM