Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Education 112

Education Health Management Branding 112

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Take for example, Sprout’s AI-driven Social Media Listening solution.

Marketing Strategy 106

Marketing Strategy Manufacturing PR Marketing 106

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Reduce agent burnout Let’s face it.

Management 107

Management Branding User-Generated Energy 107

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Transform 105

Transform Analytics User-Generated Management 105

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. Available resources. Target users.

Price 131

Price User-Generated Education eBook 131

Sprout Social

MARCH 7, 2024

In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools. Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. What is a competitive analysis report?

Price 95

Price Market Segmentation SEO Market Research 95

Martech

DECEMBER 19, 2023

The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. That said, Apple and Google have both ended the practice of listening to recordings made by these devices. ” Why we care. When Siri, Alexa, et al.,

PR 114

PR Advertising Advertisers Price 114

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. The benefits of competitor mapping There are many competitor analysis tools out there—which is a testament to the benefits of competitor mapping. What is competitor mapping?

Price 111

Price Entertainment Social Media Marketing SEO 111

Sprout Social

SEPTEMBER 11, 2023

Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience. NLP is what powers these tools.

Transform 112

Transform User-Generated Health Branding 112

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 115

Analytics Transform Key Performance Indicator CRM 115

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex.

Social Media Marketing 115

Social Media Marketing Gen Z Health Marketing 115

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Find more eye-popping stats about social media here !)

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Influencer-brand partnerships leverage the social proof of content creators and/or influencers to promote sales and build brand awareness.

Branding 104

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 104

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.

SEO 115

SEO PR Branding Customer 115

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Health 104

Health Management Branding Customer 104

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. Why this surge?

Transform 122

Transform User-Generated Analytics Market Trends 122

Martech

MAY 1, 2024

A new self-service solution that allows users to quickly assemble target panels from Qualtrics panelist profiles. A tool for business users to gather insights o both customer and employee experiences using natural language prompts. Reaching the customer. Dig deeper: What is customer experience and why does it matter?

User-Generated 84

User-Generated Price Management Customer 84

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Analytics 104

Analytics User-Generated Social Media Marketing Promotion 104

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. And social listening can unearth these game-changing insights…if you know how to use it. And social listening can unearth these game-changing insights…if you know how to use it.

Health 123

Health Manufacturing Thought Leadership Product 123

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Analytics 102

Analytics Social Media Marketing Law Product 102

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. Social media has made brands more susceptible to scrutiny than ever before.

Marketing 133

Marketing Marketers Market Trends Manufacturing 133

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

User-Generated 107

User-Generated Health Branding Customer 107

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Indirect competitors are those in the same category as you but sell different products or services and target a different market.

CRM 106

CRM Whitepaper Marketing Marketers 106

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. It’s a tool for customer service and nurturing loyalty. Imagine the benefits of using their collective IQ to integrate social strategy and data in all aspects of the business.

Customer Journey 122

Customer Journey Analytics PR Communications 122

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Plus, share a list of five tools with the best NER capability.

Branding 86

Branding Key Performance Indicator Transform Health 86

Sprout Social

NOVEMBER 8, 2023

We’ve also included helpful tips and tools to get you started on the right foot. How to measure customer sentiment Best tools for customer sentiment analysis How to improve customer sentiment What is customer sentiment analysis? Table of Contents What is customer sentiment analysis? Why do you need to analyze customer sentiment?

Customer 112

Customer Transform Shipping User-Generated 112

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later. Soon, subsequent Tweets questioning the health of SVB went viral.

Gen Z 76

Gen Z Branding Health Finance 76

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media Marketing 97

Social Media Marketing Key Performance Indicator Influencer Marketing Management 97

Unbounce

MAY 16, 2023

In the words of Big Daddy Kane: “Managing social media ain’t easy.” But AI for social media can make it a whole lot more manageable. Wanna learn how to use AI in your social media marketing? What is AI for social media? How can AI be used in social media? What are the best AI social media tools?

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Take into consideration the cost of tools, resources, employees and contractors. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

SocialPilot

MAY 1, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. Since Google has become a reliable source of information, consumers look at it for social proof before making a decision. A customer’s honest review is pure marketing gold.

User-Generated 86

User-Generated Customer Food Place 86

Sprout Social

AUGUST 10, 2022

Today, there are now several influencer marketing tools out there to help speed up every step of the process. In this article, we’ve compiled a list of the best influencer marketing tools to get you started. Influencer marketing tools for social listening. Influencer marketing tools for identification.

Influencer Marketing 113

Influencer Marketing Price Analytics Marketing 113

Hubspot Marketing

NOVEMBER 6, 2023

Table of Contents Skills Needed To Work With AI Skills AI Can’t Replace How To Boost Critical Thinking Skills Skills Needed to Work With AI If you use AI tools at work, here are some skills you need to make the most of these tools. However, the social media manager won’t just implement the AI-generated strategy as is.

Law 123

Law Automobile Management Communications 123

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 86

Analytics Branding Health Key Performance Indicator 86

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Branding 115

Branding Health Customer loyalty User-Generated 115

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses.

User-Generated 101

User-Generated Copywriting Influencer Marketing Energy 101

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation.

User-Generated 115

User-Generated Analytics Management Social Media Marketing 115