Exposure Ninja

JUNE 27, 2025

Do you want to be overlooked by AI-powered search? Right now, your target customers are researching on ChatGPT or Perplexity , relying on Google’s AI Overviews for product comparisons, and using Google’s AI Mode to make buying decisions. Struggling to know how to use AI with your marketing?

User-Generated

Exposure Ninja

JULY 24, 2025

Or searched for topics your blog covers in Perplexity , only to find your competitors being cited as the go-to sources? Getting there takes a dedicated AI Search Optimisation strategy , and the first step in this strategy is an AI audit. Struggling to know how to use AI with your marketing?

User-Generated

Exposure Ninja

AUGUST 11, 2025

AI Search platforms like ChatGPT , Perplexity , and Google’s AI Mode now influence billions of purchasing decisions annually. Here’s the uncomfortable reality facing every marketing leader today: You can’t track your AI Search performance in Google Analytics.

Transform

Exposure Ninja

JULY 24, 2025

We’ve rounded up the six best AI Search Optimisation agencies that are helping businesses like yours get found on AI platforms like ChatGPT , Perplexity , Gemini and Google’s AI Overviews and AI Mode. Whether you’re in the UK, EU or U.S.,

Thought Leadership

Exposure Ninja

JULY 18, 2025

This makes sense for traditional Search Engine Optimisation (SEO) , where backlinks are a main measure of quality and authority. But AI Search is changing things. Ahrefs research backs this up: branded web mentions now have a stronger correlation with AI visibility than backlinks do.

Branding

Exposure Ninja

JULY 11, 2025

Loading the Elevenlabs Text to Speech AudioNative Player… AI Search is changing the rules of organic visibility. With traditional Search Engine Optimisation (SEO) , your strategy was straightforward: target the right keywords , build content around search intent, earn backlinks , then monitor rankings and clicks.

Branding

Exposure Ninja

JULY 11, 2024

By the time you’re done, you’ll have a clear picture of your site’s SEO health and a roadmap for boosting your visibility in search results. This audit aims to take stock of how your search engine optimisation is performing and where it can be improved. What Is an SEO Audit? Why Do You Need an SEO Audit?

SEO

Exposure Ninja

JULY 11, 2025

Loading the Elevenlabs Text to Speech AudioNative Player… AI Search is changing how people find information online. Before, users turned to traditional search engines, browsed the results, and clicked through to find answers. AI-optimised content doesn’t mean writing like a robot.

User-Generated

Exposure Ninja

JULY 18, 2025

Website optimisation used to focus only on traditional Search Engine Optimisation (SEO). Search engines continue to reward fast, well-structured websites with relevant content and established authority. But search behaviour has changed. This is where AI Search Optimisation comes in.

User-Generated

Exposure Ninja

APRIL 7, 2025

Scalability : With the right hosting and optimisation strategies, WordPress sites can handle massive amounts of traffic without performance issues. SEO-Friendly: WordPress is the strongest platform for Search Engine Optimisation (SEO). You must choose a hosting provider and optimise for speed and security yourself.

eCommerce

Exposure Ninja

JANUARY 16, 2025

We’re witnessing something extraordinary in the world of search for the first time since its launch in 1998, Google is seeing its traffic share decline. “ The data shows that this is the first year Google has lost search traffic share. . Generative Engine Optimisation (GEO) is changing the game entirely.

SEO

Exposure Ninja

AUGUST 8, 2025

ROI looks at overall profitability and accounts for all costs involved in delivering your product or service, not just advertising. 1 225% eCommerce Business £2,000 £10,000 5:1 500% In the service business example, for every £1 spent, the business earns £2.25. Once something is working, optimise it, then scale it.

User-Generated

Exposure Ninja

JUNE 26, 2025

Picture this: Your potential client searches for “ current mortgage rates UK ” and gets their answer instantly, without ever clicking through to your website. Welcome to the new reality of AI Overviews , where Google’s AI-generated summaries are fundamentally changing how people discover and evaluate financial services.

Finance

Exposure Ninja

JULY 11, 2025

Loading the Elevenlabs Text to Speech AudioNative Player… Google has rolled out a powerful new addition to its evolving search experience: AI Mode. AI Mode lets users ask longer, more detailed questions than traditional search. Quick Recap on Google’s AI Mode Google launched AI Mode in the U.S.

User-Generated

Hubspot Marketing

JUNE 17, 2025

If you’re offering a non-essential good or service, you face an uphill battle to reach budget-conscious consumers. Benjamin Samaey , AI-driven performance marketeer at Benjamin Samaey Marketing , has seen effort as a framing device work well with his clients. Who buys your product or service? But it’s not an impossible task.

Branding

Exposure Ninja

APRIL 25, 2025

It powers your Search Engine Optimisation (SEO) , fuels your lead generation, and keeps your brand front of mind across every stage of the buyer journey. Capture Positions in AI Search Ranking in position one on Google is great. But it’s not just about ranking on Google’s AI Overviews.

Content Marketing

Exposure Ninja

MAY 16, 2025

Download my free copy Causes for a Gradual Drop in Website Traffic Changing Search Behaviours If your website traffic is dropping but rankings and site performance look solid, the cause might not be technical or strategic it could be a shift in user behaviour. The biggest driver behind changing search behaviour is generative AI.

User-Generated

Exposure Ninja

MAY 7, 2025

Zero-click searches are not new but they’re becoming impossible to ignore. of desktop searches resulted in a zero-click search in the U.S. of searches in the U.S. ended without the user clicking on the organic search results, with European searches sitting at a slightly higher 59.7%.

User-Generated

Exposure Ninja

JANUARY 30, 2025

Search engine optimisation (SEO) has come a long way since the days of keyword stuffing and snagging any old backlink. Search engines have become more sophisticated, prioritising intent and relevance over shortcuts (or black hat SEO ). This doesnt mean you need to abandon optimising for Google. But SEO isnt done evolving.

SEO

Exposure Ninja

MAY 5, 2025

Ad costs are rising, AI is reshaping campaign management, and data privacy changes are forcing businesses to rethink how they target and convert customers. With the rise of automation and AI, strategy matters more than ever. Google’s AI can manage bids, placements, and targeting but it still needs direction.

Non-Profit

Exposure Ninja

JUNE 23, 2025

AI Search tracking technology that’s revealing customer sentiment and market positioning in ways we’ve never seen before. Executive Summary Traditional SEO focused on keywords, search volume, and driving clicks through the familiar “10 blue links” model. The catalyst?

SEO

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. WhatsApp statistics in the UK WhatsApp’s high reach and daily usage, particularly among young adults, make it a valuable channel for direct communication and customer service.

Gen Z

Exposure Ninja

JUNE 27, 2025

Google changed the rules of search ( again ) in May 2025 by officially launching AI Mode in the U.S. Described by CEO Sundar Pichai as a “total reimagining of Search,” AI Mode replaces the familiar list of ten blue links in favour of a fully AI-generated answer built from multiple background searches and Gemini 2.5’s

PR

Exposure Ninja

JANUARY 30, 2025

Tim Cameron-Kitchen Founder How to Optimise a Landing Page for Conversion Choose One Goal Your landing page should focus on a single action. Visitors get everything they need, like pricing, service breakdown, objection handling and trust signals, in a clear, logical format that keeps the focus on converting. Are you collecting leads?

Transform

Exposure Ninja

DECEMBER 12, 2024

You’ll notice something happening in your Google Analytics – organic traffic from traditional search might be slipping. Welcome to the next evolution of search. Google’s UK users have dropped year-over-year for the first time ever – and that’s before ChatGPT even had web search capabilities.

Thought Leadership

Exposure Ninja

DECEMBER 11, 2024

Loading the Elevenlabs Text to Speech AudioNative Player… TL;DR Generative Engine Optimisation, or GEO, is about getting your content featured in AI responses, like when someone asks ChatGPT a question. What is Generative Engine Optimisation (GEO)? Pretty straightforward. GEO is completely different.

SEO

Exposure Ninja

JULY 18, 2025

AI Search is impacting the future of traditional search engines. Semrush predicts that AI Search traffic is on track to surpass traditional search traffic by 2028. Gartner’s calling it even earlier: they expect traditional search traffic to drop by 25% by 2026.

SEO

Exposure Ninja

MAY 16, 2025

With zero-click searches rising and AI-generated answers dominating search results , shouldn’t content marketing be dead by now? While AI might serve up quick facts, thoughtful, strategic content builds the trust, credibility, and emotional connection that turns casual browsers into loyal customers.

Content Marketing

Sprout Social

JULY 22, 2025

The UK’s healthcare landscape has its own unique strengths and regulations, thanks to the National Health Service (NHS) and several world-leading public health charities. AI-based tools like Sprout Social Influencer Marketing help ease this challenge. The most important stage is finding the right influencer for your content.

Health

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more. That’s not our style.

Digital Marketing

Exposure Ninja

MAY 26, 2023

Google’s yearly I/O conference is the place to be…or at least…the live stream to watch if you want to be up to date on all the upcoming changes to Google search. Let’s jump in with the hot topic of the conference – upcoming AI changes to Google Search. But we saw just that at Google’s 2023 I/O conference.

PR

Search Engine Land

NOVEMBER 8, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

SEO

Bannerflow

OCTOBER 30, 2018

Perfect for those brands with seasonal, or changeable offerings, such as ferry services. Dynamic rich media ads with search. Another type of dynamic ad worth considering, is combining rich media with a search. Indeed, you can add a search capability to your banners without the need for hours of technical coding.

Branding

Bannerflow

NOVEMBER 2, 2018

Dynamic creative optimisation (DCO) is next level programmatic creative. For some, dynamic creative optimisation offers the only way to do true personalised messaging at scale. Dynamic creative optimisation (DCO): what is it? Plus, it will optimise this combination of elements as the campaign progresses automatically.

Advertisers

Bannerflow

FEBRUARY 23, 2021

Further adoption of AI. Further adoption of AI. Yet, AI will evolve even further in 2021 and beyond! This is where the adoption of quality Artificial Intelligence (AI) can truly benefit a brand with broadening reach, but maintaining great marketing and great service. Virtual events. Social commerce. In-housing.

Market Trends

Exposure Ninja

FEBRUARY 9, 2024

Optimising your website is crucial to drive more traffic, leads, and sales. This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more. Which Pages on Your Website Should You Optimise?

User-Generated

Exposure Ninja

FEBRUARY 9, 2024

Optimising your website is crucial to drive more traffic, leads, and sales. This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more. Which Pages on Your Website Should You Optimise?

User-Generated