Martech

OCTOBER 31, 2023

Shoppers intend to keep the holidays going after the season, at least those on TikTok. A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. More than half of TikTok shoppers will be interested in technology and games. Why we care.

Gen Z 117

Gen Z Shoppers Food Marketing Plan 117

Marketing Insider Group

FEBRUARY 5, 2024

Spiralytics) 82% of marketers plan to maintain or increase their podcast investments. Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. Hubspot) 91% of brands incorporate video as a marketing tool. Wyzowl) In 2023, online videos accounted for 82.5%

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Backlinko

JUNE 4, 2024

These videos led to 1,705 orders for goPure within 60 days. They also helped generate $200K in revenue with a 13% average conversion rate from video-engaged visitors on the site. There are lots of other video marketing formats you can use to engage your audience. And the videos don’t even need to be on your website.

eCommerce 109

eCommerce Shoppers User-Generated Marketing 109

Hubspot Marketing

MARCH 25, 2021

To help marketers answer the question above, we surveyed nearly 300 consumers using Lucid software to learn if reading company blog posts had ever led them to make purchases from that brand. In the next year, consider a mix of content marketing that includes blogging. Not sure how to persuade shoppers with your blog posts?

Shoppers 145

Shoppers Energy eBook Entertainment 145

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Retail 105

Retail Shoppers Entertainment Advertising 105

Girl Power Marketing

FEBRUARY 1, 2023

Those days are gone, with new generations of shoppers looking for brands willing to interact with them in real-time. The Rise of Video Content Today’s content comes in many forms, including blog posts, white papers, case studies, eBooks, newsletters, and other written collateral. The result? YouTube has the power of Google behind it.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

MAY 7, 2020

We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one. How Content Marketing Evolved in the Past Decade. Google changed the game. In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Marketing Insider Group

SEPTEMBER 14, 2020

This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience. Social Media Marketing Stats. Podcast Insights ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

SocialPilot

JANUARY 19, 2025

Give you Visibility Many shoppers use Google, Facebook, Yelp, etc, to make better buying decisions. 94% of online shoppers have confirmed that negative reviews drag them away from visiting a business. It has been found that if viewers enjoy watching videos, it can improve the purchase intent by 97%.

Shoppers 49

Shoppers Customer loyalty Transform Management 49

Rock Content

SEPTEMBER 24, 2015

According to Axonn Research, 70 percent of consumers view brands in a more positive light when presented by branded video content they enjoy. Up to 90 percent of online shoppers say video is helpful for making buying decisions, and 40 percent of B2B marketing professionals say their video marketing was successful.

Shoppers 97

Shoppers eBook User-Generated Market Trends 97

Martech

SEPTEMBER 26, 2022

This is an effort to engage the next generation of media consumers, as well as, hopefully, Walmart shoppers. Today, Walmart opened new immersive experiences on metaverse platform Roblox. Walmart Land and Walmart’s Universe of Play are open to the global Roblox community of over 52 million daily users, with a focus on consumers ages 17 to 24.

Retail 117

Retail Shoppers Fashion User-Generated 117

Neil Patel

FEBRUARY 3, 2023

Many are anticipating 2023 to be the year marketers get serious about AR and the opportunities that come with it. To name a few, I believe SEO, video marketing, and branding are here to stay. In 2023, we’ll see significant developments in SEO and digital marketing. billion mobile AR users globally in 2024.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Neil Patel

JANUARY 8, 2021

Roughly 50 percent of shoppers use online videos to decide between different products. Ready to overhaul your channel and ensure you’re getting the most from your video marketing strategy? Keep in mind that over 500 hours of new content appears on YouTube every minute, which means there’s fierce competition.

User-Generated 143

User-Generated Key Performance Indicator Shoppers eBook 143

Search Engine Land

NOVEMBER 29, 2023

The UK’s most effective Christmas ads this year Using DAIVID’s methodology, here are the six most effective Christmas ads from Great Britain that should have the biggest impact on Christmas shoppers’ hearts, minds and wallets during this year’s festive season (unless you’re into Festivus). out of 10.

Shoppers 96

Shoppers Retail Digital Marketing Advertising 96

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. They have even introduced a new area in the Explore tab that will allow social shoppers to more easily find relevant content.

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Neil Patel

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)?

Advertising 126

Advertising Advertisers Millennials Shoppers 126

Martech

FEBRUARY 6, 2024

Here’s Winterberry: “Its about reaching the connected, omnichannel shopper wherever they are. Just follow the through line. What more needs to be said about what’s driving connected commerce? 15BB a year is shifting into commerce media networks (not just grocery!) to drive demand and conversion.

Transform 115

Transform Whitepaper Direct Mail Shoppers 115

Scoop.it!

SEPTEMBER 7, 2022

Video tutorials. Most searchers or shoppers would like to see your products from a different angle, which is why most ecommerce store owners leverage video tutorials on how to use a product. Marketers love video because it is a great way to supercharge your funnel , especially on the top levels.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

OnPassive Marketing

JULY 12, 2022

It’s essential to keep your e-commerce marketing strategy up-to-date as new trends emerge in the market. For example, you might need to include more video content if video marketing is becoming more popular. Or you might update your content strategies based on changes in search engine algorithms.

Shoppers 78

Shoppers Marketing Mix Content Marketing User-Generated 78

Hubspot Marketing

JUNE 6, 2023

When you consider that 87% of video marketers say video gives them a good return on their investment — and that people are twice as likely to share video content with their friends than any other type of content — it makes sense to incorporate a digital element. These campaigns can take an integrated approach.

User-Generated 145

User-Generated Marketing Marketers Branding 145

Customers.ai

OCTOBER 4, 2024

While that is the most basic benefit, we’d be remiss if we didn’t discuss the other core benefits of using a Google Ads customer match list: Better Targeting : Customer Match lets you reach in-market shoppers by using your first-party data to find customers who are actively looking for products like yours. Pretty cool, right?

Customer 52

Customer Shoppers Retail Customer loyalty 52

Girl Power Marketing

NOVEMBER 18, 2021

In 2022 it looks to become the heart of a consumer’s shopping experience, as it is on the path to increase to more than 100 million shoppers before 2023. Several brands have been using AR for a while to assist shoppers in choosing new products. Facebook isn’t the first to use AR and AI, however.

Shoppers 52

Shoppers eCommerce Entertainment User-Generated 52

Girl Power Marketing

NOVEMBER 18, 2021

In 2022 it looks to become the heart of a consumer’s shopping experience, as it is on the path to increase to more than 100 million shoppers before 2023. Several brands have been using AR for a while to assist shoppers in choosing new products. Facebook isn’t the first to use AR and AI, however.

Shoppers 52

Shoppers eCommerce Entertainment User-Generated 52

Duct Tape Marketing

APRIL 21, 2016

Shoppers are matched up with a stylist and based upon their preferences, the stylist recommends specific clothing. You may have to do a bit of thinking and get a little creative, but is there something that you can do that will make the shopping experience truly amazing? One possibility is in your packaging of product for shipment.

Shoppers 51

Shoppers Shipping Marketing Marketers 51

Neil Patel

JANUARY 18, 2023

Marketers pointed to video as the number one format in their content strategy. Over 80 percent of marketers point to video as a significant source of increased traffic and sales. Video marketing can take several forms, and it’s not just limited to ads. Not yet convinced? Not review websites.

SEO 113

SEO Gen Z User-Generated Advertisers 113

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. In this guide, I'll walk you through the evolution of B2B video marketing. Table of Contents What is B2B video marketing?

Video Marketing 121

Video Marketing Marketing Strategy Transform B2C 121

Spiralytics

APRIL 23, 2023

According to Wyzowl , 96% of marketers will continue seeing video as an important component of their marketing strategy. Meanwhile, 70% of ‘non-videomarketers’ plan to start online video marketing in 2023. It’s no surprise that more and more marketers see video as a valuable marketing tool.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Customers.ai

DECEMBER 12, 2023

Ecommerce Tool #25 – Aidaptive Autonomous Intelligence Platform Aidaptive is an intelligence platform designed to deliver personalized shopping experiences to ecommerce shoppers. Q: How can ecommerce businesses use video marketing tools effectively?

eCommerce 106

eCommerce PR User-Generated Marketing 106

AWeber

JUNE 10, 2024

But if you want to stand out from the crowd, leveraging Instagram video marketing can bring you ahead of your competitors, as this content format is taking the world by storm. Now, it's the second most popular platform for video content after Facebook. Scroll down your Instagram feed, and you will see more videos than images.

Video Marketing 111

Video Marketing Gen Z User-Generated Marketing 111

Marketing Insider Group

MARCH 28, 2024

The Personalized Homepage As shoppers become more tech savvy, their shopping experience expectations have increased. You can also drive shoppers to make more purchases by actually showing what other customers are doing on your online store. Incentivize making another purchase. Image Source: taradawnart 17.

eCommerce 119

eCommerce Shoppers User-Generated Promotion 119

Neil Patel

OCTOBER 13, 2021

Start your Q4 off strong and warm up your list with a strong email marketing strategy. Prioritize Video Content. Video marketing is here, and it’s disrupting the industry, but what makes it so successful? Seventy-eight pe r cent of marketers say video content increases sales. Online shoppers are 1.8x

Transform 135

Transform Price Shoppers Shipping 135

Bannerflow

JANUARY 8, 2019

However, consider just how much user behaviour is changing when it comes to how shoppers search for products. Shoppable social feeds serve as social proof to shoppers and create yet another avenue to show off your products in the wild. Straight to the point, shoppable and ideal for shoppers on-the-go.

Shoppers 61

Shoppers SEO Shipping Education 61

Search Engine Land

DECEMBER 26, 2022

This is a new ad offering that will incentivize shoppers via a rebate upon purchase. TikTok shopping debacle, longer videos, and unhappy creators. TikTok continued to compete against Facebook and Instagram to gain an edge over the short form video market. Cash back incentives. businesses to participate in the initiative.

Advertising 96

Advertising Advertisers Shoppers Promotion 96