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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

To succeed as a small or medium-sized business (SMB), employees must work smarter. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. And often, with SMBs, the product offering aligns with employee values and belief systems. But let’s face it.

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Intuit confirms acquisition of Mailchimp

Martech

It will add the customer engagement platform to its portfolio of accounting and financial solutions — Turbo Tax, Credit Karma, QuickBooks and Mint. Like those solutions, Mailchimp’s offering is primarily targeted at small and mid-sized businesses. Read next: Mailchimp brings AI to the SMB market. billion in new debt.

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Search Engine Land

To succeed as a small or medium-sized business (SMB), employees must work smarter. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. And often, with SMBs, the product offering aligns with employee values and belief systems. But let’s face it.

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This week’s AI-powered marketing technology releases

Martech

As a result, more and more AI-powered solutions are being announced every day. vcita , is adding BizAI to its SMB-focused technology platform for SMBs. While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot.

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Adobe Announces Offerings to Help Small & Mid-Sized Companies

Adobe Experience Cloud Blog

Now companies have 3 free months to get up and running, either with an internal team or with a solution partner, with no payments for the first 3 months of their new Magento Commerce, Marketo Engage or Bizible contract. For merchants looking for a more customized experience, we have solution partners ready to help.

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A look inside TikTok’s new automated Smart Performance Campaigns

Search Engine Land

The new solution is called Smart Performance Campaigns. From their blog post announcement , TikTok says: “Smart Performance Campaign is our first end to end automation solution that leverages machine learning to optimize for best performance and marketing goals. Sounds familiar. What TikTok says.

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Jana Partners LLC slams Zendesk’s proposed Momentive acquisition

Martech

Momentive is an AI-powered insights solution built around Survey Monkey, the flagship survey platform. .” Indeed, immediately following the announcement of the proposed acquisition on October 28 , Zendesk’s shares fell sharply against a background of criticism by analysts.