Buffer Marketing

APRIL 22, 2024

Enter social media. The social media challenge for solopreneurs Even those with limited social media experience understand that neglecting this marketing channel is a missed opportunity for sales and growth. Which social platforms should you choose? Solopreneurs can be excellent at their craft.

Thought Leadership 93

Thought Leadership Real Estate User-Generated Food 93

SocialPilot

APRIL 26, 2024

These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Why Should You Schedule Social Media Posts?

User-Generated 65

User-Generated B2C Promotion Analytics 65

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6%

Social Media Marketing 111

Social Media Marketing B2C Whitepaper Marketing 111

Social Media Examiner

MARCH 14, 2024

Wondering how Social Media Examiner evolved its marketing over time? In this article, we’ll go behind the scenes to explore how we market one of our products—the Social Media Marketing Society. Do you want to launch a membership product? Why Are Membership Products Important to Marketers?

Social Media Marketing 108

Social Media Marketing Marketing Marketers Product 108

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media Marketing 79

Social Media Marketing Key Performance Indicator Influencer Marketing Management 79

SmartBrief - Marketing

MARCH 7, 2024

One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. These key factors have driven the rise of dark social activity.

Marketing 104

Marketing Marketers Place Influencer Marketing 104

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex.

Social Media Marketing 114

Social Media Marketing Gen Z Health Marketing 114

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Marketing Sherpa

FEBRUARY 8, 2024

So if you’re a new marketer, or an experienced marketer who is simply new to social media, here are eight steps that can help your social media marketing. […] And here’s the approach I took – train the machine like you would a new marketer.

Social Media Marketing 94

Social Media Marketing New Markets Marketing Marketers 94

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Price 86

Price Communications Social Media Marketing Analytics 86

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more.

User-Generated 119

User-Generated Social Media Marketing Analytics Customer loyalty 119

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy.

Management 75

Management Price Analytics User-Generated 75

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing.

Whitepaper 81

Whitepaper Millennials Law CMO 81

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

CRM 125

CRM Retail Customer Journey Analytics 125

Buffer Marketing

MARCH 28, 2024

Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. What is a social media crisis?

Communications 106

Communications Management Branding Social Media Marketing 106

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Health 103

Health Management Branding Customer 103

CopyBlogger

FEBRUARY 22, 2024

There are plenty of multi-millionaires that have built their wealth from their social media following, and most of them are. Continue Reading The post How To Make (Substantial) Money On Social Media appeared first on Copyblogger.

Social Media Marketing 105

Social Media Marketing Marketing Marketers 105

Practical eCommerce - Marketing

APRIL 8, 2024

Visuals in social media posts drive engagment. The post AI Apps for Social Media Images, Videos, Infographics appeared first on Practical Ecommerce. New AI tools produce those visuals instantly from text prompts.

eCommerce 80

eCommerce 80

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences.

Customer 110

Customer Transform Communications Promotion 110

Hubspot Marketing

OCTOBER 11, 2023

It's interesting to look back at these iconic moments in the last 20+ years of social media. In this post, we’ll go over a complete timeline of social media history and what each network’s usage stats look like now. Table of Contents What is the history of social media? A steady stream of platforms followed.

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Lynton Web

FEBRUARY 21, 2024

Running your brand’s social media accounts can be a busy job, so it’s understandable if you have the urge to hit “copy and paste” across all your channels. Yet, posting the same content across Facebook, Twitter, LinkedIn, and other social media isn’t doing you any favors. What is Social Media?

Social Media Marketing 102

Social Media Marketing Marketing Marketers User-Generated 102

Hubspot Marketing

APRIL 18, 2024

If you can overlook the fear-inducing headlines, this technology is making social media marketers more efficient and effective than ever. Translation: AI is good news for social media marketers. Social media and AI are two of the most revolutionizing technologies of the last few decades. Let's jump into it.

Transform 100

Transform Social Media Marketing User-Generated Management 100

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Customer 96

Customer Social Media Marketing Analytics User-Generated 96

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.

SEO 115

SEO PR Branding Customer 115

Rock Content

FEBRUARY 15, 2024

To start, social media is metamorphosing into something different than originally intended. This shift to information discovery through social media has been occurring gradually but is now speeding up. And, as such, social SEO is becoming increasingly important to your brand.

SEO 81

SEO Whitepaper Real Estate User-Generated 81

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Education 115

Education Health Management Branding 115

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work?

Transform 105

Transform Analytics User-Generated Management 105

Practical eCommerce - Marketing

OCTOBER 10, 2023

Producing social media videos has never been easier or more impactful. The post AI Tools to Create Social Media Videos appeared first on Practical Ecommerce.

eCommerce 122

eCommerce 122

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences.

Retail 113

Retail Branding Place Marketing Strategy 113

Hubspot Marketing

DECEMBER 19, 2023

This year, global social media users swelled to a record-breaking 4.9 Statistics like these suggest that social media stocks may be a great investment opportunity — but what are the best social media stocks to invest in? Social media is big business. What are social media stocks?

User-Generated 87

User-Generated Marketing Marketers Social Media Marketing 87

Businesses Grow

OCTOBER 30, 2023

.” The idea of being addicted to what you sell seems like an elegant goal that would make you strive to be the best at everything you do, especially when it comes to social media marketing. In other words, create social media addiction … at all costs. That’s social media marketing success.

Health 122

Health Social Media Marketing CMO Education 122

Social Media Examiner

JUNE 5, 2023

Want to raise the bar on your social media marketing? In this article, six marketing experts share the social media marketing tactics they’re using to execute successful marketing campaigns. #1: Wondering how leading industry professionals deliver exceptional results?

Social Media Marketing 104

Social Media Marketing Marketing Marketers 104

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. Let’s consider some non-obvious social media trends that are insightful, bold, and important! Response speed is among the most overlooked and important factors weighing in on social media success, and nobody is talking about it.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Search Engine Land

MARCH 7, 2024

There is no clear connection between social media engagement and page views for news publishers, according to a new study. Additionally, less than 1% of readers to news articles come from social media, according to research conducted by Memo. Memo said in a statement: “The social media landscape is shifting.

Search Marketers 117

Search Marketers Branding Marketing Marketers 117

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Content personalization: The heart of AI-driven social media AI algorithms can sift through user data, including past interactions, likes, shares, and comments, so you can tailor content that resonates with your audience and enhance user engagement.

User-Generated 115

User-Generated eCommerce Social Media Marketing Copywriting 115

Content Marketing Institute

NOVEMBER 2, 2023

With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.

Energy 123

Energy Marketing Marketers 123