Buffer Marketing

MAY 13, 2025

More doesn’t necessarily mean better. Think emails in your inbox, glitter on a Mother’s Day card, hot sauce… That applies to social media metrics, too.  The more information you have, the better you can tailor your social media strategy, right? What are social media metrics?

Analytics

Buffer Marketing

FEBRUARY 17, 2025

Picture this: Your boss is asking you about the business impact of your social media strategy. You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. This is where a social media dashboard comes in handy. But that’s not all it is.

Transform

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Strong engagement indicates that your audience cares about what you have to say. Calculate it on a post-by-post basis or for an entire campaign for any social network.

Entertainment

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template?

Influencer Marketing

Buffer Marketing

APRIL 10, 2025

As much as it can seem like a status symbol to be verified, there are also really practical reasons to have a verified Instagram account. Verification helps with engagement, can help Instagram users find real sources of news, and can stop impersonation, among other things.

PR

Hootsuite

JANUARY 14, 2025

Customers can follow (or Like) Facebook Business Pages to see content from and connect with their favorite brands, companies, and creators. Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025.

Analytics

Backlinko

MAY 31, 2025

A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule all in one place. That’s where many marketers hit a wall. I built this playbook to help you tackle this challenge and build a foolproof social media planning system.

User-Generated

SocialPilot

JUNE 27, 2025

billion people—nearly 64% of the global population —are active on social media. That’s an opportunity. For growing businesses and busy marketing agencies, it’s easy to fall into a loop of “just get something out there.” You need a content strategy that’s sharp, scalable, and rooted in results. No burnout.

Thought Leadership

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. Social touches every aspect of how businesses operate and grow. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions.

Gen Z

Buffer Marketing

MARCH 6, 2025

Ever wondered how to increase your reach and engagement and, in turn, grow your following on Instagram? Your Instagram captions could hold the key. Yes, Instagram is a visual social media platform , but your caption carries more weight in the Instagram algorithm than you think.  Let’s dig in. 

Food

SocialPilot

JULY 14, 2025

Getting seen on social media in 2025 isn’t just about posting more—it’s about posting smart. billion global social media users and platforms now prioritizing relevance, behavior, and keyword signals, acting to break through the algorithmic clutter is harder than ever. What’s changed? With over 5.31

Real Estate

Hootsuite

JULY 15, 2025

Tracking your social media performance isn’t hard. The hard part is knowing what to track — and why it matters. You could spend all day looking at your social media metrics : likes, comments, shares, follows, reach, saves, sticker taps, video views, clicks… the list goes on. That’s where social media KPIs come in.

Analytics

SocialPilot

FEBRUARY 12, 2025

Did you know that 73% of marketers believe social media marketing has become ‘somewhat effective’ or ‘very effective’ for their business growth? That’s where engaging and encouraging social media copywriting comes into play. Let’s dive in!

Copywriting

Buffer Marketing

MARCH 4, 2025

Remember the days when ‘likes’ were the gold star metric on Instagram? Now, you’re spoiled for choice when it comes to the sheer volume of data available to help you measure the performance of your content. Impressions, views, comments, shares… It’s exciting — if a little overwhelming. 

Analytics

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. They help you identify who your customers are, what they care about, and how they prefer to engage. How does this compare to a broad campaign?

eCommerce

SocialPilot

AUGUST 5, 2025

social platforms each month, social media has become a frontline for consumer insights. However, with numerous metrics across various social media platforms, it’s easy to feel overwhelmed or lose sight of the big picture. That’s a massive opportunity window for brands looking to collect data.

Analytics

Backlinko

JUNE 23, 2025

AI marketing tools are everywhere. So, to save you the guesswork, I tested seven popular AI marketing tools for various tasks. So, to save you the guesswork, I tested seven popular AI marketing tools for various tasks. View each tool’s highlights here: What Are the Best AI Marketing Tools? What makes it so good?

User-Generated

Sprout Social

FEBRUARY 28, 2025

Global social media use continues to increase; according to The 2025 Sprout Social Index , 30% of people anticipate using social media more this year. As the number of people on social continues to grow, so does the number of channels available to brands. What is cross-posting on social media?

Management

SocialPilot

FEBRUARY 17, 2025

Despite all, it remains a powerhouse in social media, and staying ahead of the ever-evolving nature of TikTok trends in 2025 is crucial for brands and creators aiming to maintain relevance and engagement. Yes, we know what it takes to go viral on TikTok, now more than ever. This page shows exactly what is trending today.

User-Generated

SocialPilot

JULY 3, 2025

The truth is, LinkedIn isn’t just about broadcasting content – it’s about starting conversations, building trust, and staying top-of-mind with the right people. What is LinkedIn Engagement, and How to Calculate It? LinkedIn engagement refers to how people interact with your content on the platform. Let’s get into it.

Thought Leadership

Welcome Software

MARCH 24, 2025

Two words that us marketers all wanna jump on: brand recognition. So, what's the answer for brands wanting to stay at the forefront of consumers' minds? So, what's the answer for brands wanting to stay at the forefront of consumers' minds? Achieving brand omnipresence , that's what. Okay, so what is brand omnipresence?

Branding

SocialPilot

FEBRUARY 16, 2025

Facebook has given word-of-mouth marketing a whole new meaning. Just like Google Reviews, Facebook Reviews pack a serious punch in the world of digital word-of-mouth marketing. Just like Google Reviews, Facebook Reviews pack a serious punch in the world of digital word-of-mouth marketing. Let’s dive in!

User-Generated

Hootsuite

OCTOBER 30, 2024

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re We’re preaching to the choir here, but social media isn’t just for interns anymore. What is social media management ?

Management

SocialPilot

JULY 7, 2025

If you’re a marketer, you already know that social media never sits still. We’ve tracked all the biggest social media updates month by month in 2025, across platforms like Instagram, TikTok, LinkedIn, Facebook, X (Twitter), YouTube, Threads, and more—so you don’t have to dig through endless changelogs or newsfeeds.

Thought Leadership

Buffer Marketing

FEBRUARY 24, 2025

Let's be reel real: no matter how well-thought-out your Instagram strategy is, you can never predict exactly how it’s going to perform. This is why I often advise aspiring Instagram creators and social media marketers to experiment. It’s also a place where followers are hard-won.

Social Media Marketing

Backlinko

JUNE 4, 2025

This is exactly what Truly Beauty figured out. YouTube for social proof. And it’s working amazingly well. Including Truly Beauty’s strategy. Free resource: To make things easier, I’ve created a checklist to track your progress Let’s start with what’s really happening here.

User-Generated

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. It's accessible to businesses at any budget. What is influencer marketing?

Influencer Marketing

Martech

JUNE 16, 2025

It’s not the algorithm. It’s your approach. Getting your content seen by the right people takes more than luck and hashtags. In this article, we’re breaking down what gets your posts noticed — from writing messages that cut through the noise to showing up consistently and building real traction.

Thought Leadership

SocialPilot

MARCH 10, 2025

More than three billion people use social media, and 60% share memes and funny content on social media. Memes have evolved from simple internet jokes to valuable marketing tools , shaping cultural conversations and driving engagement. ” Aidan Brannigan Why Memes Work in Marketing? .

Gen Z

SocialPilot

JUNE 18, 2025

Let’s be honest—growing social media followers today isn’t as simple as posting and hoping for the best. Content overload is real. For small businesses and marketing teams juggling a dozen priorities, consistent growth feels harder than ever. And here’s what makes it trickier: the average user actively visits 6.7

Gen Z

Hootsuite

OCTOBER 24, 2024

This year’s presidential election in America looks to be one of the most contentious contests in recent history. Talkwalker data shows that on average, social media users mentioned the election almost one million times each day in September alone. Should your brand engage in election-year social media?

Non-Profit

SocialPilot

JUNE 19, 2025

Your brand’s social media notifications suddenly explode. Social media moves fast, and the narrative gets away from you if you don’t have a social media crisis management plan. International Journal of Research in Marketing reports that 58.3%

Management

Neil Patel

JUNE 10, 2025

That’s where influencer marketing comes in. Influencer marketing is user-generated content (UGC) taken to the next level. What’s more, it’s tailor-made to target a specific audience. Let’s break down what you should look for in an influencer, where to find them, and how to tell if someone’s the right fit.

Branding

SocialPilot

AUGUST 1, 2025

Let’s be real—Instagram isn’t the wide-open playground it used to be. Your content may be solid, but guess what? Here’s the kicker: most social media managers aren’t just competing with brands. And without knowing what those competitors are doing right (or wrong), it’s nearly impossible to stay ahead.

User-Generated

SocialPilot

AUGUST 7, 2025

What if you could actually build a real, buzzing community? If you’ve been wondering if it’s worth diving into Threads for community building, then this guide is absolutely for you. If you’ve been wondering if it’s worth diving into Threads for community building, then this guide is absolutely for you.

Transform

Martech

JULY 18, 2025

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen.

Gen Z