Search Engine Land

SEPTEMBER 19, 2024

A successful Google Ads PPC strategy involves more than just picking a few keywords. It requires a structured plan that aligns with your business goals, optimizes your budget and uses data to boost performance. Define your end goal: Revenue Every successful PPC strategy starts with clearly understanding your end goal: revenue.

eCommerce

MarketingOps

DECEMBER 4, 2024

And, if your organization leans heavily into PPC and SEM, it’s even higher at $841. Ideally, these meetings shed light on how customers are using your product and identify any potential areas for upselling or cross-selling. Don’t Ignore the Hidden Revenue in Cases Even a customer who submits a case is a potential lead.

Customer

Hubspot Marketing

JULY 10, 2024

The best way to ensure your site is optimized and using the best keywords for your audience is to use a rank tracker tool to measure the efficacy of your keywords. Ease of Use Rank tracking and SEO, in general, can get pretty technical, so you’ll want to find a tool that’s easy to use and has an intuitive interface.

Price

Hubspot Marketing

DECEMBER 30, 2024

I can then use these actionable insights to create or improve upon any content strategy. You can then use the performance data to improve your content marketing strategy. Even if youre working on smaller sites, I recommend using content monitoring as part of your strategy. Because it helps me analyze what is and isn't working.

eCommerce

Litmus

SEPTEMBER 25, 2024

this guide, you’ll learn: The core ideas behind lifecycle marketing Key strategies for each stage of the customer journey How to use personalization for maximum impact Tactics tailored to different industries Real-world examples to inspire your campaigns What is lifecycle marketing? Think: case studies, comparison guides, and product demos.

Management

Hubspot Marketing

NOVEMBER 1, 2024

ChatGPT explained it well using the metaphor of a lemonade stand. Pay-per-click (PPC) : Whether on social media, search engines, or otherwise, PPC ads help brands surpass algorithms and reach their target audiences. The company also works with the non-profit SOLES4SOULS® to donate lightly used products to charity.

Manufacturing

Buffer Marketing

OCTOBER 2, 2024

Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals, analyze trends they use, and get a wholesome picture of competitor performance — benchmarked against yours. Does this tool feel easy to use? It can help you understand what makes your audience tick and what not to do.

Price

Backlinko

JANUARY 31, 2025

Build Trust with Case Studies Case studies are your bread and butter of selling. Its especially helpful if you have a case study that addresses each clients specific needs. Case studies are versatile. Exchange free or discounted SEO work for case studies and testimonials. This is what I use. Another perk?

SEO

Martech

OCTOBER 10, 2024

Session recordings are recordings of individual users’ device screens using your website. Clarity allows you to review different user sessions and see how people use your website. Many tools, like Hotjar and Mouseflow, offer heatmapping and session recording software, often as part of more comprehensive UX solutions.

Analytics

Backlinko

JANUARY 23, 2025

Just proven strategies you can use to increase organic traffic and bookings. You can also use Semrush’s Keyword Gap tool. If you’re selling a destination like The Bahamas, use all related keywords with its name. One of the most effective approaches is to use paid tools like Semrushs Keyword Magic Tool.

SEO

Hubspot Marketing

JUNE 30, 2025

So if you aren‘t yet using social media marketing to your advantage, it’s time to start. Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. Proficiency in using social media software (e.g., HubSpot's Social Inbox ) to monitor social media conversations.

Management

Neil Patel

MAY 30, 2025

Potential buyers now research solutions independently long before they get on the phone with a sales representative. The solution? A typical manufacturing marketing strategy aims to build brand awareness, establish credibility, and generate leads using tactics ranging from content marketing to trade shows.

Manufacturing

Customers.ai

NOVEMBER 20, 2024

To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. Once you have this data, use it to tailor your campaign message. For instance: A campaign targeting fitness enthusiasts might use messaging like, “Stay on track with workout plans designed for your busy schedule.”

PR

Search Engine Land

SEPTEMBER 23, 2024

These two items can be calculated very easily using Meta Ads’ custom metrics: Hook rate : Determine if your ad is catchy enough to stop users from scrolling and grab their attention. Formula: Retention Rate = ThruPlays / 3-second video plays Using these two metrics, you can determine whether to improve your ad’s hook or body.

Key Performance Indicator

Backlinko

FEBRUARY 27, 2025

and go up to enterprise solutions. month: Serves larger agencies and enterprises Enterprise plan (custom pricing): For organizations that need custom solutions Beyond these core plans, Semrush also offers a range of other tools through the App Center. Choosing a Semrush plan isn’t always obvious. Paid plans start at $139.95

Price

Search Engine Land

JULY 15, 2024

Google went the other way: they made the case for using Performance Max and broad match, which is not a promising solution for helping advertisers serve users “exactly what they want.” I’m most excited about the ability to use AI to produce videos. For advertisers, that setup presents another challenge.

User-Generated

Exposure Ninja

AUGUST 4, 2025

” The results: almost 4,000 leads in nine months , monthly organic conversions rising from 60 to 300 , and a 363% increase in Google Ad conversions using AI-powered features. We restructured the entire content strategy using topic clusters, creating comprehensive coverage of each service area.

Transform

Search Engine Land

SEPTEMBER 25, 2024

.” “If you’re not learning and mastering the newest thing that Google is clearly pushing, then you’re potentially gonna get left behind when inevitably, whatever you’re used to gets sunsetted, deprecated or you’re forced to migrate over to PMax.”

eCommerce

Backlinko

APRIL 29, 2025

Use this 6-step framework to find revenue-driving keywords without wasting time or budget. Validate Product Opportunities You can also use this research to gauge your buyers interest in a new product idea. Use tools like AnswerThePublic or Semrushs Keyword Magic Tool to find hidden gems in your niche.

eCommerce

Power Digital Marketing

JUNE 3, 2025

Use chatbots, exit-intent popups, and interactive tools to encourage engagement and drive conversions. Leverage Content Marketing to Attract High-Intent Leads Create valuable content such as whitepapers, case studies, and blog posts addressing industry pain points. Implement clear CTAs, lead magnets, and dedicated landing pages.

Key Performance Indicator

Hubspot Marketing

MARCH 5, 2025

I use various tools for my analytics, including but not limited to Google Analytics, Google Search Console, Looker Studio for automated dashboards (which makes light work of reporting on marketing analytics), Semrush, and so many more. Using data to make data-driven business decisions. B2B marketing analytics includes: Collecting data.

Analytics

Exposure Ninja

JUNE 27, 2025

Right now, your target customers are researching on ChatGPT or Perplexity , relying on Google’s AI Overviews for product comparisons, and using Google’s AI Mode to make buying decisions. Struggling to know how to use AI with your marketing? What makes it more credible or useful in the eyes of the AI?

User-Generated

Tiecas

JULY 23, 2024

Some of the most effective approaches include: Search Engine Optimization (SEO): Enhancing website visibility in search engine results to attract potential customers actively seeking solutions. However, PPC may not always be the most efficient approach for custom-engineered systems.

Manufacturing

Backlinko

JUNE 23, 2025

For more, check out our guide: How to Use AI for Writing Exceptional Content.) For example, I often use it to organize my ideas and draft marketing content more efficiently. Pro tip: For some projects, I use the AI-first method. This same process also gives me the exact language customers use to describe their challenges.

User-Generated

Exposure Ninja

JANUARY 30, 2025

You then use compelling copy , engaging visuals , social proof and a strong call-to-action (CTA) to drive an action like signing up for a newsletter, registering for an account, downloading a guide or making a purchase. To make it work, your CTA needs to be unmissable and use direct language that tells users exactly what to do.

Transform

Unbounce

JANUARY 31, 2025

Remember when clients used to be happy with just a pretty website? As agencies scale, their tech stacks can become inefficient, leading to discrepancies between systems and haphazard solutions. Unifying as many capabilities as you can under one system and using tools that are built for agencies is the way forward.

Logistics

Spiralytics

MARCH 19, 2025

Additionally, it regulates the collection, recording, organization, storage, updating, retrieval, use, consolidation, blocking, erasure, and destruction of personal data. Right to information Individuals have the right to know how their data is used, stored, and shared.

Law

Backlinko

JULY 16, 2025

Large language models (LLMs) are now answering your audience’s questions directly, quietly hijacking the clicks you used to count on. You’re optimizing for ChatGPT , Claude, Perplexity, and any other LLMs or AI search engines your audience uses. Case in point: I asked ChatGPT to recommend products for dogs with leaky gut.

User-Generated

Hubspot Marketing

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. While there’s no single answer for B2B social media conversion rates, there are some calculated assumptions you can use to gauge efficacy. Case #1: Use of scarcity and exclusivity.

Inbound Marketing

Neil Patel

DECEMBER 11, 2020

The best pay-per-click (PPC) campaigns catch the eye, target relevant audiences, and motivate users to click or buy. Effective PPC marketing will always come down to compelling language. No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy.

Transform

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Pssssst … Do you have a specific PPC-related question?

Real Estate

Unbounce

JUNE 3, 2021

Ever used a funnel while baking? At each stage of the funnel, there’s content serving as guideposts for how the audience can move forward: blog posts, landing pages, videos, emails, infographics, social ads, PPC campaigns, and more. Here, buyers just became aware of their problem, and they’re actively seeking a solution.

Marketing Strategy

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

Shipping

Adobe Experience Cloud Blog

JANUARY 10, 2017

However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. PPC campaigns for B2B and other considered purchases typically have longer sales cycles, so marketers may not be able to prove ROI right away. Don’t Focus Solely on Conversions. Create Precise Ad Groups.

B2C

Search Engine Land

AUGUST 31, 2023

We have used machine learning and AI in our day-to-day optimization work to save time and improve performance. But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? Here are a few ways I use it daily. This research method requires critical thinking.

Copywriting

Neil Patel

FEBRUARY 10, 2021

Lead magnets, email courses, e-books, case studies, free trials — anything that captures an email address will be a benefit to your funnel conversion rate. It’s a mix of hard and soft selling, depending on the strategies you’ve used at the top and the middle of the funnel as well as the consumer’s buying behavior.

User-Generated

Adobe Experience Cloud Blog

JUNE 20, 2018

Inherently tech-based, a plethora of marketing automation solutions has made ABM more measurable and affordable for businesses of all sizes. Say you’re an agency offering social media, content marketing, and PPC services. In this case, let’s say your visitor is most interested in PPC. If It’s Broken, Fix It.

Thought Leadership