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How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

Hubspot Marketing

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. In this post, I’m going to focus on phase one of our audit.

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7 tips for delivering high-impact technical SEO audits

Search Engine Land

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. Ineffective audits waste time and resources, leave critical issues unaddressed and can damage client relationships. Drawing from five years of experience conducting audits for prominent U.S.

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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal.

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SEO for Plumbers: How to Rank Higher & Get More Customers

Backlinko

Keyword Research The first step of any plumber SEO campaign is keyword research. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos. Plumbing SEO is a set of practices that increase a plumbing companys websites visibility in search engines like Google.

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How to Create an SEO Budget for Max ROI

Hubspot Marketing

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. Focuses on backlinks to the site, which contribute to domain authority. Here are the steps they recommend for creating one.

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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. It has benefits beyond just increased traffic, such as: Backlink opportunities. This means your content becomes a reference point, earning you valuable backlinks that boost domain authority.

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How to Create an SEO Report That Wins Trust (and Budgets)

Backlinko

It has ready-made sections for tracking key metrics, visualizing performance, and presenting clear next steps. Here’s how to build one that actually drives results: Step 1: Determine the Stakeholders Before pulling data or building charts, get clear on who you’re reporting to. What Is an SEO Report and Why Is It Important?

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