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In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. In this post, I’m going to focus on phase one of our audit.
Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. Ineffective audits waste time and resources, leave critical issues unaddressed and can damage client relationships. Drawing from five years of experience conducting audits for prominent U.S.
We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal.
Keyword Research The first step of any plumber SEO campaign is keyword research. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos. Plumbing SEO is a set of practices that increase a plumbing companys websites visibility in search engines like Google.
The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. Focuses on backlinks to the site, which contribute to domain authority. Here are the steps they recommend for creating one.
In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. It has benefits beyond just increased traffic, such as: Backlink opportunities. This means your content becomes a reference point, earning you valuable backlinks that boost domain authority.
It has ready-made sections for tracking key metrics, visualizing performance, and presenting clear next steps. Here’s how to build one that actually drives results: Step 1: Determine the Stakeholders Before pulling data or building charts, get clear on who you’re reporting to. What Is an SEO Report and Why Is It Important?
Many companies are now auditing and reducing their martech stack instead of expanding it. Process optimization: Simplify, don’t add Marketing processes accumulate over time: more data, reports, approvals, campaigns and steps. But how often do we step back and ask: Do we really need all this?
SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. What Are the Best SEO Audit Tools? Then click on “ Site Audit.”
million backlinks, they’ve become the go-to source for financial advice. You earn organic traffic by creating high-quality content that matches what people are searching for ( search intent ) and optimizing it for search engines ( SEO ). Visitors might come from social media, email newsletters, or by typing your URL directly.
Step 1: Define Your Travel SEO Strategy Creating a solid strategy is essential when tackling SEO for the travel industry. It helps identify challenges, set clear guidelines, and outline actionable steps. Also, examine mobile usability, loading speed, keyword rankings, and your backlinks. By checking your key metrics.
Consider taking Semrush Academy’s Step-by-Step Keyword Research Course or Moz’s Keyword Research Certification for a deeper dive into keyword research techniques. Site Audits You’ll need to learn how to use a web crawler like Screaming Frog or Sitebulb—or Semrush and Ahrefs’s site audit tools—to audit a site’s SEO performance.
Step 1: Align Your Content Strategy with Customer Awareness Levels Every content decision you make should map back to the customer awareness levels: Unaware Problem Aware Solution Aware Product Aware Most Aware This includes the topics you cover, formats you use, and where you publish. Now, they just need that final push. Even better?
Step 1: Match Your Metrics to Your Goals Every successful SEO analytics strategy connects two pieces: Clear business goals that define what success looks like The right metrics that show you’re crushing those goals The key? Metrics they track include page-level traffic, user engagement, crawl errors, and backlinks.
7-Step GEO Action Plan We’re still in the early days of understanding exactly how AI engines pull and prioritize content. The first three steps below cover overarching best practices for GEO. Steps 4-7 cover optimizing content for generative engines specifically (and how to track your results). Backlinks are still important.
In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. Further reading: How to Rank Higher on Google in 13 Steps Reduced Page Authority Search engines rank pages based on authority signals, like backlinks , content quality, user experience , and more.
An ecommerce SEO audit is a 360-degree review of your website’s SEO performance in terms of technical setup, on-page optimization, site structure, backlink profile, and more. In this guide, I’ll break down a 4-stage process for conducting an ecommerce SEO audit. Think of it like a routine check-up for your online store.
They can also answer complex, multi-faceted questions in a single step. Or a step-by-step walkthrough. But you can take steps to make its job even easier. This overview includes link cards—clickable links to websites used to generate the AI-generated summary. Or provide information on related topics and queries.
That aside, they have loads of other tools that can help with backlink/offsite SEO research, including their awesome Link Intersect tool, which will make competitor link analysis a breeze. You can input 2 to 5 competitor websites and it will show you all the backlinks they have that your website doesn’t!
Like this article from Canadian clothing manufacturer Gabe Clothing: Make sure to evaluate intent for each of the keywords you identified in the previous step. Especially if you appear enticing features like rich snippets or People Also Ask (PAA). And not just in the eyes of searchers. Intent : This is the true meaning behind a users query.
Learn how to drive organic traffic to your website with these proven steps. Want to get more visitors without paying for ads? This guide covers everything from understanding your audience to mastering SEO and creating great content. Get ready to boost your traffic naturally! Don’t forget about the power of internal linking.
Pros and Cons Pros Cons Easy to set up by simply entering a domain name and target keywords to track rankings over time Focuses on tracking rankings for Google, Bing, and Baidu only Part of a larger suite of SEO tools for comprehensive digital marketing—including keyword research, site auditing, and backlink analysis Pricing Pro: $139.95
For example, offer a free technical audit to a small business. Follow these steps to collect testimonials: Text or email clients a short feedback form Ask them to share specific results (metrics help) Keep it simple: “What was your biggest win from working with us? After years of trial and error, I found a system.
After establishing a consistent reporting framework, the next step is to expand the data set to include additional search variables. It’s surprising to see many multinational websites with identical templates undergoing numerous audits. It’s beneficial to share site audits, especially when multiple markets use the same template.
Take this backlink guide from Backlinko founder Brian Dean, for example: Brian didnt just give generic advice like “create great content” or “reach out to bloggers.” We follow these guidelines here at Backlinko. For example, our SEO strategy guide dominates the search results. And ranks for more than 3.2K
A website audit helps you find what’s holding your site back. In this guide, I’ll walk you through five essential steps to maximize your sites performance. And to make it easier, Ive created a free website audit checklist that you can refer to as you follow along. Which resulted in a 2,002% boost in organic traffic.
Now that you’ve seen what real estate SEO can do for your business, let’s start with the most important first step: Conducting a quick technical audit to see if Google can actually find your website. Step 1: Make Sure Google Can Find Your Property Listings The best way to check if Google knows your site exists?
It can help you find keyword ideas, create video thumbnails , and audit your competitors’ channels against yours. You can just log on to your account and see their email marketing, social media posts, any spikes in engagement, popular content, backlink analysis, and so much more. 14-day free trial for paid plans.
Youll also get recommendations for: Additional keywords to include SERP feature opportunities Internal linking suggestions Cannibalization issues Backlink ideas Use the recommendations to create higher-ranking content that search engines and readers love. Further reading: 6-Step Essential Guide to Choosing Keywords 2.
Her agency has helped global brands like The Ordinary secure prime positioning in both Google’s AI Overviews and chatbot recommendations like ChatGPT, Gemini, and Perplexity. The results? Significant sales growth driven by strategic presence in AI-generated search results.
They accomplish this by following a three-step process: Crawling: Discovering and downloading the content of webpages Indexing: Analyzing and storing that content in a database Ranking: Ordering results based on their relevance to a users search query Each page must pass through these stages to appear in search engine results pages (SERPs).
Off-Page Optimization: Deals with external factors like backlinks and social media engagement. This primarily involves acquiring high-quality backlinks from other reputable websites. Rather than focusing solely on the quantity of backlinks, search engines now prioritize the quality and context of these links.
An SEO audit is like a health check for your site. In this guide, we’ll walk you through an agency-style SEO audit. Instead, we’ll focus on the most crucial elements , all laid out in a logical order that’ll make your audit process smooth and effective. What Is an SEO Audit? Why Do You Need an SEO Audit?
But if you need something more tailored, you can easily build custom dashboards from scratch in three simple steps: Choose exactly which metrics to show Pull in multiple data sources ( Google Analytics , Semrush, Shopify, etc.) Like how ranking improvements might correlate with new backlinks. Oh, and this is for one website.
We’ll walk you through our step-by-step Generative Engine Optimisation (GEO) strategy to help your business rank in AI answers , grow organic visibility, and become a go-to name in your niche even as traditional SEO shifts. AI search is changing how people find and choose brands, products, and services. Let’s fix that.
That’s a step beyond keyword targeting — and it’s why AI Search Optimisation needs its own strategy. Step 1: Audit AI Performance A comprehensive AI audit is the first step in any serious AI Search Strategy. Do you want to be overlooked by AI-powered search? This isn’t just another SEO trend.
WordPress redirects ensure your users (and Google) can find your content when you: Change the URL Combine two pieces of content Move your entire site to a new domain Using redirects avoids creating broken links (bad for user experience), or losing the authority of your backlinks (bad for your SEO). When Should You Use WordPress Redirects?
Once they’ve gathered their information, they’re looking for the next step and if your brand is already in their frame of reference, they’re far more likely to click, convert, or enquire. Andrew Tuxford advises that you do a competitor audit. If your traffic drops post-update, the first step is to stay calm.
This ensures your users (and Google) get to the right page, and it preserves the SEO value from your backlinks. You might be able to skip the download/upload step and make edits directly, depending on the tool you use: What About WordPress? This preserves both the user experience and authority youve built up through backlinks.
These might include how-to guides, side-by-side comparisons, step-by-step tutorials, common pitfalls, and practical tools. When your content is expertly written, well-structured, and aligned with what users are really asking, it can be selected and cited in Google’s AI-generated answers. Take NerdWallet , for example.
This included implementing on-page SEO best practices, securing backlinks , and ensuring top technical performance. We’ll cover how to optimise your website for AI Search in three expert-level steps. But with AI now stepping into the discovery phase, the research journey is faster and more focused. Why Rank in AI Search?
This baseline measurement reveals both opportunities and vulnerabilities that traditional SEO audits miss. The Power of Aggregated Customer Voice Here’s where it gets interesting. These recommendations aren’t based on surveys or focus groups. The question isn’t whether this transformation will happen. The tools now exist.
While it offers fewer features than Klaviyo, it can be a good stepping stone for budding brands. Audit your site to identify and fix technical SEO issues. Analyze backlinks to understand who's linking to you. From here, adding a finished post to my queue for publishing is super easy. Pricing: Free plan available.
A big thank you to Charles, the host, for inviting me to share my insights and do a live SEO audit of a couch flipping website. We also discussed how backlinks and authority help with rankings. Want to take the next step? If you’re flipping couches and want to stop chasing leads and start getting found, keep reading.
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