Search Engine Land

SEPTEMBER 12, 2024

It delivers answers to user queries using real-time information from across the web. Rather than returning a list of links for users to sift through like traditional search engines, SearchGPT provides direct answers, summaries and insights based on an understanding of context and the user’s intent.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Depending on your goals and the platform, this could mean analyzing the clicks, views, and leads generated or likes, shares, and comments.

Tentpole 120

Tentpole Gen Z Thought Leadership User-Generated 120

Sprout Social

JANUARY 22, 2025

Building brand credibility and thought leadership Consistent, high-quality content on LinkedIn is crucial for establishing trust. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. The platform is a goldmine for reaching specific roles in specific industries.

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketers 128

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Its ideal for sharing thought leadership, case studies, and industry insights.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Hubspot Marketing

MAY 20, 2025

One of the biggest reasons Im a late(r) convert to AI is that AI-generated content usually has some tells. In fact, while Im 100% on board with using AI to brainstorm or flesh out ideas, I will never advocate blindly publishing AI-generated social, blog, or email content. Thats because generative AI has some specific telltale signs.

Thought Leadership 123

Thought Leadership Energy User-Generated Copywriting 123

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Thought leadership: Establishing your brand as an authority in your field.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Buffer Marketing

JULY 15, 2025

LinkedIn’s users are spread far and wide, with the highest concentration in the U.S. Europe and Asia combined account for over half of LinkedIn’s users. Europe and Asia alone account for over half of LinkedIn’s users. of LinkedIn users identify as male; 43.1% of users identify as male, while 43.1%

Gen Z 88

Gen Z Thought Leadership User-Generated Millennials 88

Marketing Insider Group

JANUARY 14, 2025

For instance, LinkedIn is ideal for reaching professionals and B2B audiences, while TikTok appeals to younger generations with short, entertaining videos. Younger audiences may prefer engaging videos or memes, while professionals might value thought leadership articles or infographics.

Thought Leadership 120

Thought Leadership Entertainment Analytics Social Media Marketing 120

Marketing Insider Group

FEBRUARY 3, 2025

For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups. A goal tied to brand authority might emphasize thought leadership content that addresses industry challenges. Goals should directly connect to the broader purpose of your business or organization.

Thought Leadership 103

Thought Leadership Promotion Analytics User-Generated 103

Martech

DECEMBER 23, 2024

I am the first generative AI chatbot for marketing technology professionals. Thought leadership pieces: Articles that challenge conventional wisdom or present contrarian views on marketing strategies can stimulate critical thinking and inspire innovative approaches. I am trained with MarTech content. Processing.

Whitepaper 110

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 110

Martech

MAY 30, 2025

Hello, generating direct, synthesized answers. the next-gen search era, where users rely on summarized results, B2B marketers must adapt how they: Build visibility. The rise of AI Overviews: A new discovery paradigm AI-generated search responses are increasingly becoming the first impression of your brand. Measure performance.

PR 99

PR Thought Leadership Transform User-Generated 99

Buffer Marketing

AUGUST 26, 2024

Embrace thought leadership Speaking of thought leadership: building yourself up as a thought leader on platforms like LinkedIn, X, Threads, and beyond is an excellent way to future-proof your career.  They're a great way to generate engagement and even spark ideas for new content you can share.

Social Media Marketing 117

Social Media Marketing User-Generated Gen Z Thought Leadership 117

Hubspot Marketing

NOVEMBER 20, 2024

Image Source What kind of content are marketers generating? Check out The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]. You see, AI content generators are built on existing content commonly gathered from the Internet. It's all about thought leadership. This is how they “learn.”

User-Generated 140

User-Generated Thought Leadership Management Branding 140

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Social media SEO is more about how well your content engages and aligns with user intent within a platforms ecosystem.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Disruption two! Could there be a chain reaction?

SEO 107

SEO Branding User-Generated PR 107

Hubspot Marketing

JUNE 16, 2025

I'm Tom Orbach, a growth marketer and a Forbes 30 Under 30 honoree who created a viral post generator that attracted 2 million users. A shared infographic feels like thought leadership. Source So I tracked those users down — literally just searched for my domain on Reddit — and reached out to thank them.

Thought Leadership 116

Thought Leadership Promotion User-Generated Branding 116

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.

SEO 120

SEO Law User-Generated Analytics 120

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. This means roughly  37 percent  of the world’s population are Facebook users.

Branding 125

Branding Social Media Marketing User-Generated Advertisers 125

Hootsuite

JANUARY 17, 2025

You need an audience of politically active, informed social media users. Develop useful resources and thought leadership Effective advocacy campaigns rely on the social element of social platforms. Thought leadership is also important here. The user with the second-most influence had just over 2,600 followers.

Promotion 103

Promotion Thought Leadership Health Non-Profit 103

Martech

JULY 1, 2025

How to get buy-in For your sales leadership, emphasize how early involvement ensures campaigns generate qualified leads that sales can close, reducing wasted effort on both sides. Start by soliciting input from all key users of martech about their current pain points, desired functionalities and integration needs.

Thought Leadership 96

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 96

Martech

JUNE 11, 2025

The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well. Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers. And that kind of experience-led growth relies heavily on strong product marketing.

Branding 115

Branding Education Thought Leadership User-Generated 115

Hootsuite

OCTOBER 22, 2024

PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. Which advocates are generating the most engagement? That’s a more than 600% increase in reach and $232,375 in potential ad value created. Not too shabby! Organic reach.

PR 114

PR Gen Z Thought Leadership Communications 114

Hootsuite

APRIL 23, 2025

With 320 million monthly active users, Threads is still a relatively small social network. But its continuing to see significant growth, with 75 million new users joining in Q4 2024. Meta says more than a million new users are joining every day. Source: Hootsuite Threads post generator tool 2.

Analytics 92

Analytics Thought Leadership User-Generated Social Media Marketing 92

Hubspot Marketing

DECEMBER 18, 2024

Thought leadership. You establish your brand as a thought leader in the space. This fill the gap approach not only helps you offer value to your audience but also allows you to establish yourself as a thought leader in your niche. When youre the first to address a trending or underserved topic, search engines reward you.

Marketing Strategy 111

Marketing Strategy Thought Leadership Marketers Marketing 111

Marketing Insider Group

JULY 7, 2025

A piece might attract thousands of clicks but generate little actual engagement or sales impact. Users expect tailored experiences that speak directly to their interests, needs, and stage in the buying process. White papers build credibility and generate high-quality leads. Instead, savvy teams look at: Time on page.

Whitepaper 79

Whitepaper Content Marketing Transform Thought Leadership 79

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. While LinkedIn is a great space for sharing thought leadership content, be sure to think about what else social media users want to see on that channel.

Whitepaper 119

Whitepaper User-Generated Thought Leadership Copywriting 119

Hubspot Marketing

APRIL 23, 2025

UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users. She told me about a product launch where they heavily relied on PR and assumed media coverage alone would generate conversions. Source In fact, Duolingos TikTok has become a masterclass in viral content, consistently generating earned media.

PR 114

PR User-Generated Transform Thought Leadership 114

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Tiecas

JULY 15, 2024

Writing Technical Content: The Shift from Information to Conversion While all technical content aims to inform, not all technical content is created equal when it comes to lead generation and conversion. Thought leadership content goes beyond technical details and product specifications.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Education 52

Hubspot Marketing

JULY 10, 2025

Best CRMs for Consulting Firms at a Glance CRM Best For Key Features Pricing Free Trial HubSpot Full-service consulting firms All-in-one platform, marketing automation, advanced reporting Free - $4,300/month Forever free plan Salesforce Large consulting enterprises Advanced customization, AI capabilities, extensive integrations $25 - $500+/user/month (..)

CRM 88

CRM Transform Price Thought Leadership 88

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. Dig deeper: SEO for user activation, retention and community How to keep your SEO efforts going during a downturn The general message is “do not reduce spending.” Leverage your competitor’s weaknesses. That’s great.

SEO 108

SEO Management Price Thought Leadership 108

Hubspot Marketing

MAY 7, 2025

Mastering Business Growth on LinkedIn: The Marketer's Guide Whether you have a company page on LinkedIn or youre creating thought leadership content, this guide offers step-by-step optimization techniques for visibility, strategies to build an engaged community, and tips for creating impactful content. Provide value.

Social Media Marketing 116

Social Media Marketing eBook Marketers Marketing 116

SocialPilot

JUNE 19, 2025

Brands use carousels to break down complex ideas, showcase product benefits, or guide users through processes. End with a CTA: Invite users to comment, visit a link, or save the post. Tip: Use tools like Canva’s Magic Design or Visme to quickly generate carousel layouts with professional polish, even if you’re not a designer.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Litmus

SEPTEMBER 25, 2024

Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Advanced targeting using contextual triggers or dynamic automation ensures every email feels uniquely tailored, leading to a 96% increase in revenue generated from emails.

Management 99

Management Marketers Marketing CRM 99

Businesses Grow

JUNE 9, 2025

A single viral tweet, an influencer’s critique, or a wave of user-generated content can redefine a company’s image overnight—for better or worse. SEO and Thought Leadership: Ensure your brand’s narrative is what appears when people search for you. UGC as a Strategy: Instead of fighting user-generated content, guide it.

Branding 99

Branding Thought Leadership PR User-Generated 99

Buffer Marketing

JULY 25, 2024

Connect with people in your network and engage with different LinkedIn users’ content to grow your audience. Increase the visibility of your content : LinkedIn’s algorithm favors content that generates engagement. To enable Creator Mode: Navigate to your LinkedIn profile homepage.

Analytics 122

Analytics Thought Leadership Email Marketing SEO 122

Buffer Marketing

FEBRUARY 12, 2025

For example, maybe you’re using LinkedIn to source talent and TikTok for lead generation. Find subject matter experts and thought leaders trusted in your industry and form influencer collaborations with them. User-generated content is when customers and/or brand advocates proactively share how they’re using your B2B tool.

Social Media Marketing 95

Social Media Marketing B2C User-Generated Entertainment 95