Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Customer 105

Customer Transform Communications Promotion 105

Martech

OCTOBER 4, 2023

Data can help uncover topics that matter most to your target audience and inform personalization efforts. Data can help uncover topics that matter most to your target audience and inform personalization efforts. Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. I am trained with MarTech content.

Digital Marketing 136

Digital Marketing Customer loyalty User-Generated Marketing 136

Search Engine Land

APRIL 15, 2024

As a side note, while Google is at war with low-quality generic content, don’t feel like you can’t use AI tools to help. Just ensure you use these generative AI tools as an SEO assistant rather than create the whole article for you. Want to rank highly in 2024 and beyond? Grab a copy of this first.

Customer loyalty 113

Customer loyalty SEO User-Generated Product 113

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. I am the first generative AI chatbot for search marketers.

Promotion 101

Promotion B2C Retail Direct Mail 101

Martech

OCTOBER 23, 2023

In a report by The Harris Poll on the 2023 State of Social Media , the most pertinent business priorities in today’s economic environment include: Building brand reputation and loyalty Gaining a deeper understanding of customers Improving competitive positioning Moving forward with reduced budgets and predicting future trends.

Education 112

Education Health Management Branding 112

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term.

Performance Marketing 102

Performance Marketing Branding Customer Acquisition Customer loyalty 102

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. Overcoming common challenges Niche advertising has distinct challenges, such as limited audience size, intense competition and the need for highly specialized content.

Target Market 100

Target Market Advertising Advertisers Neuromarketing 100

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. Be sure to share the value of your offerings; this will help you gain the trust of your audience and entice them to make that all-important first purchase.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Search Engine Land

OCTOBER 23, 2023

In a report by The Harris Poll on the 2023 State of Social Media , the most pertinent business priorities in today’s economic environment include: Building brand reputation and loyalty Gaining a deeper understanding of customers Improving competitive positioning Moving forward with reduced budgets and predicting future trends.

Education 107

Education Health Management Branding 107

Martech

JANUARY 30, 2024

With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. In a world where customers are inundated with information, brands that can convey a clear and compelling message stand out. Know where I am in the journey.

Transform 133

Transform Customer Customer Journey User-Generated 133

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game. What is a brand lift?

Advertising 59

Advertising Advertisers Branding Market Research 59

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances.

Advertising 105

Advertising Advertisers Retail Price 105

Sprout Social

FEBRUARY 12, 2024

When you do, your brand’s message resonates with an already engaged audience. That’s why it’s important to find influencers whose values, style and audience match your brand’s. That’s why it’s important to find influencers whose values, style and audience match your brand’s. It has to be strategic.

Influencer Marketing 102

Influencer Marketing Transform Marketing Marketers 102

Sprout Social

JANUARY 9, 2024

Your audience expects more from their favorite brands than canned responses. Your audience expects more from their favorite brands than canned responses. Learn about your audience on a deeper level. Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions.

CRM 120

CRM Retail Customer Journey Analytics 120

Rock Content

MARCH 22, 2024

The rise of AI tools and the use of chatbots dominated the trends for 2023. What follows depends on your approach. Do you risk missing out, choose to scramble to make those changes, or build upon or adapt to what you already have in place? What you don’t want is to get left behind.

Customer loyalty 83

Customer loyalty Marketers Marketing CMO 83

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. You can then identify content and channels clicking with your audience which helps you secure buy-in and budget from executives.

Social Media Marketing 97

Social Media Marketing Communications User-Generated Management 97

Customers.ai

APRIL 11, 2024

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. That’s why we’re so proud to have built out our Visitor Insight Tools which can power all your best campaigns. When you don’t, you’re wandering around an unfamiliar space with the lights off.

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

Set Up

APRIL 23, 2024

By leveraging AI-powered algorithms, marketers can segment their audience more effectively, deliver targeted content across various channels, and increase engagement and conversion rates. These personalized experiences not only enhance customer satisfaction but can also foster loyalty and increase lifetime value (LTV).

Marketing Automation Platform 59

Marketing Automation Platform Marketing Marketers Analytics 59

Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience. Traditional marketing starts with the product.

Marketing Strategy 90

Marketing Strategy Product User-Generated Marketing 90

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. This leads to stronger connections and loyalty that stimulate your sales.

Marketing 129

Marketing Marketers Market Trends Manufacturing 129

Lynton Web

JANUARY 9, 2024

By delving into what a buyer persona is, its benefits, and how to effectively implement and create one — especially through platforms like HubSpot — you'll be on your way to more strategic and successful interactions with your target audience. A buyer persona is a detailed description of someone representing your target audience.

CRM 105

CRM Target Market Education Product 105

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in your current audience leads to building trust with them, as well as prospective customers. Investing in your current customer pool builds loyalty and connection. What is customer marketing?

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Hootsuite

APRIL 25, 2024

Content curation tools can help. Each tool offers something different. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. What are content curation tools?

Management 88

Management Price Analytics User-Generated 88

Search Engine Land

FEBRUARY 21, 2024

Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty. To launch a successful multichannel marketing strategy: Identify your persona : Understand your audience’s demographics, how they found your site, expectations, and pain points. Tailor your strategy accordingly.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Digital Marketer

OCTOBER 9, 2023

This personal touch significantly increased response rates and conversions. Know Your Audience: Personalization Through Research Thoroughly researching your clients before meetings or presentations is paramount. To ensure you not only keep up but thrive, let’s dive deep into the actionable steps you need to take.

Customer Journey 99

Customer Journey CRM Marketing Marketers 99

Digital Marketer

SEPTEMBER 22, 2023

By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work. In general, nowadays, 75.7% What is Video Marketing? Videos are dominating the content marketing industry!

Video Marketing 102

Video Marketing Transform User-Generated Marketing 102

Spiralytics

APRIL 25, 2024

How about understanding its implications to uncover the patterns, behaviors, and pain points that strengthen customer loyalty? Here, get the CRM to segment your audience so that every touchpoint resonates and drives value. However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x to 3x faster.

CRM 52

CRM Customer Customer loyalty Health 52

Rock Content

MAY 25, 2023

Short-form Video Content: Captivating Audiences in Seconds Who hasn’t lost (or invested?) This behavior has not gone unnoticed by marketers: 90% of the respondents will increase or maintain their investment this year in this type of content. Check it out: 1.

Market Trends 92

Market Trends Marketing Marketers User-Generated 92

Customers.ai

DECEMBER 29, 2023

Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? While brand loyalty is something everyone wants, it’s not easy to get. While brand loyalty is something everyone wants, it’s not easy to get.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Email marketing is a direct form of marketing that uses email to promote your business's products, services, or other content, enabling you to engage meaningfully with your audience.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Martech

NOVEMBER 28, 2023

It’s a cornerstone strategy for businesses aiming to forge deeper connections with their audiences. They are cultivating conversations and building lasting brand loyalty. In this landscape, the ability to personalize is not just an advantage — it’s a necessity to foster conversations and cultivate lasting brand loyalty.

Customer 95

Customer Transform Retail eCommerce 95

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience.

Branding 98

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 98

Martech

APRIL 9, 2024

However, changes in data privacy laws , not to mention the fast-approaching cookieless future , make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data. Increase efficiency : The new integrations help you deliver the right message to the right person at the right time.

Law 95

Law Customer loyalty Advertising Advertisers 95

Hubspot Marketing

MARCH 1, 2024

You can leverage this valuable window to boost customer loyalty and retention as a brand. Angie Jones , fractional CMO and author of the e-commerce newsletter The Brand Love Brigade explains why post-purchase emails are a powerful tool for customer retention. I recently ordered a swimsuit online to get ready for a beach vacation.

Shipping 96

Shipping Customer loyalty CMO Food 96

Sachs Marketing Group

DECEMBER 18, 2023

Adapting to these changes enhances your digital marketing strategy and ensures your business resonates with the evolving preferences of your audience. Adapting to these changes enhances your digital marketing strategy and ensures your business resonates with the evolving preferences of your audience.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Rock Content

MARCH 11, 2024

For example, is the money you put into social media marketing driving traffic to your website while increasing brand recognition and, ultimately, revenue? For example, is the money you put into social media marketing driving traffic to your website while increasing brand recognition and, ultimately, revenue? One thing is clear, though.

Content Marketing 93

Content Marketing Key Performance Indicator Marketing Marketers 93

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Complaints happen.

Management 101

Management Branding User-Generated Energy 101