Search Engine Land

FEBRUARY 23, 2023

AI generates broad global keywords – but not specific keywords AI has helped accelerate the process of identifying global keywords, according to Michael Bonfils , global managing director of digital marketing agency SEM International. However, he warned of schema, “My goodness, you have to watch it.”

SEO 112

SEO User-Generated Energy Performance Marketing 112

Neil Patel

DECEMBER 26, 2020

One of the latest evolutions in SEO is called schema markup. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs). My goal in this article is to show you exactly how to get started using schema markup for your website. What is Schema Markup?

SEO 145

SEO User-Generated Place Product 145

Neil Patel

MAY 7, 2021

The good news is schema validation error notifications offer important information you can use to fix your site. What exactly are schema validation errors though, and how do you fix them? ” What Are Schema Validation Errors? ” What Are Schema Validation Errors? What Does a Schema Validation Error Mean?

Price 137

Price SEO Communications Product 137

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology.

Price 110

Price Management Product New Markets 110

Search Engine Land

SEPTEMBER 6, 2023

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. Short-tail keywords come into play for your product landing pages, targeting users in the buying phase.

SEO 136

SEO User-Generated Shoppers Retail 136

Search Engine Land

JUNE 21, 2023

AI and machine learning (ML) now play a vital role in their core product offerings. Content creation using generative AI. Schema: Build webpages, SEO redirects, and structured data. Shopping graph and product search. use proper schema architecture. Here are some use cases of AI in search marketing. Video search.

Transform 88

Transform User-Generated Customer Journey SEO 88

Search Engine Land

SEPTEMBER 15, 2023

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. Evaluating the quality of generated responses.

Management 139

Management SEO Key Performance Indicator User-Generated 139

Backlinko

DECEMBER 21, 2023

Google Search Console (GSC) can be useful for SEO insights while Google Ads is the best tool for tracking CTR for SEM. With these tools, you’ll be able to pinpoint which content gets clicks, and what pages are missing the mark. To enable rich snippets, you need to add schema markup to your pages. We’ll get into that more later.

User-Generated 106

User-Generated SEO Advertising Advertisers 106

Martech

DECEMBER 18, 2023

So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. And to operationalize it, you can leverage current tools and systems and expand them to capture AI-specific strategies. The introduction and safe use of AI is the ultimate goal.

Transform 117

Transform Marketing Marketers Traditional Marketing 117

Search Engine Land

NOVEMBER 28, 2022

But only one can generate over $80k in revenue once added to your website. Rich results are a dry and smooth SEO move, with flavors of structured data sprinkled with schema markup alongside sweeter code of JSON-LD. Rich results, schema, and structured data are not the same. Schema markup (also called structured data form at).

SEO 99

SEO Real Estate Education User-Generated 99

Martech

JULY 20, 2023

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” Now, on to this week’s AI-powered marketing technology features, tools and platforms.

User-Generated 94

User-Generated CRM Video Marketing Management 94

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. Best-sellers report Offers insights into the most popular products and brands in both paid and unpaid listings, including inventory status. This data can be loaded into BigQuery as described in the Merchant Center price competitiveness table schema.

Retail 95

Retail Product Non-Profit Price 95

Search Engine Land

MARCH 17, 2023

If you’re looking to learn more about building a tool or interacting directly with the API there’s also a good walk-through here. Copy the API key you generated. So if you used a short prompt to generate a 1,500-word article, it would be less than half a cent. generate meta descriptions for several keywords).

SEO 145

SEO Price User-Generated Place 145

Rock Content

JULY 25, 2023

Identify target keywords for content optimization Use trusted keyword research tools like SEMrush Keyword Magic Tool or Ahrefs Keyword Generator to identify the best ranking opportunities for your site. SEMrush Keyword Magic Tool 2. Avoid forced or heavy keyword usage in favor of adding keywords naturally for this reason.

SEO 84

SEO User-Generated Place Product 84

Search Engine Land

FEBRUARY 24, 2023

But becoming an expert at creating prompts for these tools can already be a valuable skill (and will likely increase in value over time as the tools improve). ChatGPT wasn’t designed to be an SEO tool, so while you can create prompts for things like keyword research, clustering, link building, etc. QA is your friend!

SEO 105

SEO User-Generated Health Place 105

Hubspot Marketing

DECEMBER 15, 2023

In this comprehensive Bing SEO guide, I’ll help you explore why Bing is still relevant for marketers, offer data-driven, expert-approved Bing SEO tips, and give you the tools you’ll need to optimize your online presence for this increasingly popular search engine. Should you optimize for Bing? Prioritize Exact Keyword Matches 2.

User-Generated 85

User-Generated SEO Marketing Marketers 85

Martech

DECEMBER 6, 2022

Keeping track of such metadata data — or elements, which is the much less confusing way of talking about metadata data — is vital for DAM administrators to make searching a fast, easy, and productive tool for future users. Any metadata that can be auto-generated in this way, bypassing manual data entry, is highly desirable.

User-Generated 96

User-Generated Copywriting Management Product 96

Neil Patel

FEBRUARY 22, 2023

For example, include words related to your travel business’s services or products. Additionally, adding schema markup gives Google some context, and when the search engines understand your content, the more likely it’s to feature in rich snippets. Use Event Schema Event schema is an effective way to improve your travel SEO.

SEO 81

SEO Customer Journey User-Generated Analytics 81

Search Engine Land

FEBRUARY 7, 2023

With the emergence of AI-driven tools like ChatGPT, which can understand and perform all kinds of (SEO) tasks, an ever-lasting question is once again finding its way into lots of headlines: Is the SEO industry dying? This is especially true for large-scale ecommerce websites with millions of SKUs and product pages.

SEO 97

SEO Marketing Marketers eCommerce 97

Hubspot Marketing

MAY 24, 2022

SEO is critical for small businesses as it helps you generate organic traffic without spending money on advertisements in SERPs or other channels. When your site shows up in search rankings, you become competitive and drive more traffic, which, in turn, helps you generate engagement, make sales, and build a customer base.

SEO 107

SEO Advertising Advertisers Place 107

Search Engine Land

AUGUST 10, 2023

Help customers find what they need Customers turn to search engines to solve their problems or to learn how to use your products. By creating content that addresses these concerns, you can leverage SEO as a powerful customer service tool. Implement schema markup Schema markup helps search engines understand your content better.

SEO 95

SEO Customer Journey User-Generated eCommerce 95

Neil Patel

MARCH 15, 2023

But an FAQ page can earn the trust of customers, provide additional insights into your products and services, and help you secure sales. It takes a little keyword research to generate FAQ ideas, but that’s where an SEO tool like Ubersuggest comes in. Adding FAQ schema to your site is one way. So, don’t sleep on FAQ pages.

User-Generated 93

User-Generated SEO Fashion Communications 93

Neil Patel

MARCH 27, 2023

Short is not always sweet when it comes to product pages. That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. What’s so important about product pages? Product pages drive direct sales. Make sure you have the major details included within your product page content.

Product 102

Product User-Generated Customer loyalty Retail 102

Search Engine Land

AUGUST 15, 2023

Using Organization and Author schema wherever it makes sense is always a good idea. Just because you describe your expertise and put schema on your site, Google won’t automatically consider your site more trusted. Many tools can turn your text article into social-media-friendly visuals, videos and even slideshows.

Branding 88

Branding Marketing Marketers SEO 88

Search Engine Land

SEPTEMBER 29, 2023

For example, the above is a lovely featured snippet with HowTo steps from a page with zero structured data (checked with the Schema Validator and Rich Results Test ). This isn’t the first time we’ve seen stuff like this, with products gaining rich result features without the markup as far back as January 2022. SUBSCRIBE See terms.

SEO 117

SEO User-Generated Price Product 117

Hubspot Marketing

JUNE 15, 2022

This means that, when people search for products or services related to what you sell, you want your business to appear in their search results. Read on to learn more about ecommerce SEO, why it’s important, how to create an ecommerce SEO strategy, and discover tools that will help you with your process. Enter ecommerce SEO.

eCommerce 86

eCommerce SEO Shipping Product 86

Martech

AUGUST 30, 2021

Not to mention the numerous SEO tools are advanced and great at pointing out issues to SEOs, but lack the ability to actually “do SEO.”. Misaligned priorities can make it difficult to implement even the smallest of changes — a simple tweak to the metadata can take months to deploy to production!

SEO 122

SEO User-Generated Customer Product 122

Neil Patel

DECEMBER 14, 2022

As an e-commerce business owner, do you realize your product pages are the moment of truth for your business? Great product pages are vital to a successful e-commerce store, yet far too many sites don’t offer a decent User Experience (UX). Let’s be clear: Your product page is not the time to squander that hard work.

Product 98

Product SEO Shoppers User-Generated 98

Search Engine Land

AUGUST 18, 2023

As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. The content was siloed, and lots of generic topical content, no accurate or authentic detail and no structure, but it still got results on search engines. SUBSCRIBE See terms.

User-Generated 96

User-Generated SEO PR Content Marketing 96

Rock Content

DECEMBER 14, 2023

For that reason, B2B SEO strategies place a greater emphasis on increasing brand presence and generating leads. Focus on the sales funnel Look at SEO statistics that help you better understand the sales funnel associated with your products. Use tools that verify the keywords you choose are the most effective.

SEO 72

SEO Whitepaper B2C eBook 72

Unbounce

JUNE 15, 2023

With the possibility of AI providing custom-generated responses to digital search queries, folks might soon be less motivated to click through to your website to find the answer they’re looking for. Today, generative AI chatbots can answer questions about almost anything. Like, wildly fast. That’s ‘Dr. GPT’ to you.”).

SEO 132

SEO Transform User-Generated Marketing 132

Neil Patel

JULY 28, 2021

Unfortunately, not everyone will leave positive reviews about your brand or products. As a result, it can’t generate an author knowledge panel. Use a tool like WikiGrabber to find pages that have broken links or need a reference. Getting into the Knowledge Graph is essential to the generation of your author knowledge panel.

Real Estate 123

Real Estate User-Generated Management Branding 123

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

Transform 135

Transform SEO User-Generated Whitepaper 135

Scoop.it!

JUNE 1, 2023

It is LOCAL SEO, a POWERFUL TOOL that can help you reach your target audience , connect and target potential customers in the market. Because local SEO is the process of optimizing your website and online presence to attract local customers who are searching for products or services like yours.

SEO 83

SEO User-Generated Customer Product 83

Search Engine Land

AUGUST 23, 2023

Their Search Generative Experience (SGE) aims to provide users with accurate answers without navigating away from Google’s homepage. Regularly monitor Search Console for technical requirements and indexation and apply the appropriate schema to enhance content discoverability. Google believes that valuable content is user-centric.

PR 94

PR User-Generated Customer Journey Marketing Plan 94

Search Engine Land

NOVEMBER 15, 2023

Sadly, marketing success is often measured by quantity rather than the effectiveness of content in building awareness, generating leads, and converting customers. With the rise of ChatGPT and other generative AI tools, marketers will aggravate the issue by pumping out copious amounts of blog content to drive clicks.

SEO 114

SEO User-Generated Shipping Customer Journey 114

Marketing Insider Group

MARCH 10, 2021

If there are other questions Google deems relevant to your search, it will show an algorithmically-generated list in the search results. Product Listing Ads (PLAs) or Paid Shopping results link directly to products with rich product content. Related Questions. These look similar to featured snippets and are often related.

User-Generated 109

User-Generated SEO Price Content Marketing 109