Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology.

Price 110

Price Management Product New Markets 110

Martech

JULY 20, 2023

Now, on to this week’s AI-powered marketing technology features, tools and platforms. It integrates large language model capabilities to intent routing, answer generation and intent indexing. Wistia added four AI-powered tools to its B2B video marketing platform. It generates subject lines for email campaigns.

User-Generated 94

User-Generated CRM Video Marketing Management 94

Neil Patel

MAY 7, 2021

The good news is schema validation error notifications offer important information you can use to fix your site. What exactly are schema validation errors though, and how do you fix them? ” What Are Schema Validation Errors? ” What Are Schema Validation Errors? What Does a Schema Validation Error Mean?

Price 137

Price SEO Communications Product 137

Search Engine Land

NOVEMBER 28, 2022

But only one can generate over $80k in revenue once added to your website. Rich results are a dry and smooth SEO move, with flavors of structured data sprinkled with schema markup alongside sweeter code of JSON-LD. Rich results, schema, and structured data are not the same. Schema markup (also called structured data form at).

SEO 99

SEO Real Estate Education User-Generated 99

Hubspot Marketing

DECEMBER 15, 2023

In this comprehensive Bing SEO guide, I’ll help you explore why Bing is still relevant for marketers, offer data-driven, expert-approved Bing SEO tips, and give you the tools you’ll need to optimize your online presence for this increasingly popular search engine. Should you optimize for Bing? Prioritize Exact Keyword Matches 2.

User-Generated 85

User-Generated SEO Marketing Marketers 85

Backlinko

DECEMBER 21, 2023

Google Search Console (GSC) can be useful for SEO insights while Google Ads is the best tool for tracking CTR for SEM. With these tools, you’ll be able to pinpoint which content gets clicks, and what pages are missing the mark. To enable rich snippets, you need to add schema markup to your pages. We’ll get into that more later.

User-Generated 106

User-Generated SEO Advertising Advertisers 106

Martech

DECEMBER 6, 2022

For example, an.mp4 (video) file uploaded to your DAM may be “about” your company’s latest service offering. Other data that describes the “aboutness” of the file might be: Which software the video was created in. The campaign for which the video was deployed. What date and time the file was finalized.

User-Generated 96

User-Generated Copywriting Management Product 96

Neil Patel

FEBRUARY 22, 2023

Additionally, adding schema markup gives Google some context, and when the search engines understand your content, the more likely it’s to feature in rich snippets. Some common examples are: FAQ schema for blogs Review schema for product pages Video schema to make your video content more crawlable Price schema for any product pages you have.

SEO 81

SEO Customer Journey User-Generated Analytics 81

Martech

DECEMBER 18, 2023

So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. And to operationalize it, you can leverage current tools and systems and expand them to capture AI-specific strategies. Producing content variations like text, images and video.

Transform 117

Transform Marketing Marketers Traditional Marketing 117

Rock Content

JULY 25, 2023

Identify target keywords for content optimization Use trusted keyword research tools like SEMrush Keyword Magic Tool or Ahrefs Keyword Generator to identify the best ranking opportunities for your site. SEMrush Keyword Magic Tool 2. Avoid forced or heavy keyword usage in favor of adding keywords naturally for this reason.

SEO 84

SEO User-Generated Place Product 84

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. same text, video/audio, or image, depending on the task). the price).

Transform 135

Transform SEO User-Generated Whitepaper 135

Search Engine Land

JANUARY 27, 2023

SEO professionals can access many free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, and approaches – how can you set yourself apart? At SMX Next, I shared the SEO tools that will make up my toolkit in 2023. Why do we use SEO tools? Why do we use SEO tools?

SEO 118

SEO User-Generated Analytics eCommerce 118

Hubspot Marketing

APRIL 6, 2023

To start off with the basics, a sitemap is a file that provides information about the pages, videos, images, and other files on your website. For sites that are not image-focused or video-focused, like photography and videography sites, a page sitemap can also include the images and videos on each page. What is a sitemap?

User-Generated 145

User-Generated SEO eCommerce Customer 145

Search Engine Land

MARCH 23, 2023

Most of the talk surrounding generative AI and SEO centers on content creation. But tools like ChatGPT can help with other specific functions beyond cranking out whole blog posts at scale. A human must constantly review the tool’s outputs before publishing. ChatGPT is trained on data from 2021 and prior.

SEO 96

SEO Real Estate User-Generated Price 96

Search Engine Land

AUGUST 10, 2023

By creating content that addresses these concerns, you can leverage SEO as a powerful customer service tool. Tools like Google’s PageSpeed Insights can provide a detailed analysis of your site’s speed and offer suggestions for improvement. ” This helps your customers and improves your visibility on search engines.

SEO 95

SEO Customer Journey User-Generated eCommerce 95

Search Engine Land

SEPTEMBER 29, 2023

For example, the above is a lovely featured snippet with HowTo steps from a page with zero structured data (checked with the Schema Validator and Rich Results Test ). Could this demotion of rich results be because of Search Generative Experience? Create the content in video format. But let’s go a bit deeper. SUBSCRIBE See terms.

SEO 117

SEO User-Generated Price Product 117

Search Engine Land

AUGUST 15, 2023

Using Organization and Author schema wherever it makes sense is always a good idea. Just because you describe your expertise and put schema on your site, Google won’t automatically consider your site more trusted. Many tools can turn your text article into social-media-friendly visuals, videos and even slideshows.

Branding 88

Branding Marketing Marketers SEO 88

Search Engine Land

AUGUST 18, 2023

As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. In addition, as they search for information across multiple platforms, such as social and video platforms, we are seeing an increase in preference for not just text but a variety of visual content.

User-Generated 96

User-Generated SEO PR Content Marketing 96

SMA Marketing

MARCH 30, 2023

For those that don't have access to fancy SEO tools or technical know-how, this is easier said than done. Set up Google Search Console Google Search Console (GSC) is a tool that helps you monitor, maintain, and troubleshoot your site’s performance in Google search results. You can learn how to set up this tool here.

SEO 98

SEO Analytics User-Generated Communications 98

Neil Patel

MARCH 27, 2023

Here are five essential elements of a product page : Feature image(s) : The visuals of the product should be clear, large, and catch the eye immediately (I also recommend having zoom functionality on photos and videos of the product in action). Conclusion Your product page content is one of the most significant sales tools on your site.

Product 102

Product User-Generated Customer loyalty Retail 102

Search Engine Land

AUGUST 23, 2023

Their Search Generative Experience (SGE) aims to provide users with accurate answers without navigating away from Google’s homepage. Regularly monitor Search Console for technical requirements and indexation and apply the appropriate schema to enhance content discoverability. Google believes that valuable content is user-centric.

PR 94

PR User-Generated Customer Journey Marketing Plan 94

Neil Patel

DECEMBER 14, 2022

Tip Five: Create A Product Video Showcase. Video could be the answer. In many ways, video builds on a lot of the same qualities that high-quality images have. Also, 86% of marketers report that video is their most effective tool for generating leads. But what if you want to take this to another level?

Product 98

Product SEO Shoppers User-Generated 98

Hubspot Marketing

JUNE 15, 2022

Read on to learn more about ecommerce SEO, why it’s important, how to create an ecommerce SEO strategy, and discover tools that will help you with your process. Ahrefs Content Gap Tool is a high-quality option for doing this, and you can enter the URLs for your competitors and get a full report. Enter ecommerce SEO. Image Source.

eCommerce 86

eCommerce SEO Shipping Product 86

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. I’m certain Google’s focus-on-quality statement made it into many internal SEO decks pitching an AI-generated content strategy.

User-Generated 137

User-Generated SEO Branding Management 137

Marketing Insider Group

MARCH 10, 2021

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. If there are other questions Google deems relevant to your search, it will show an algorithmically-generated list in the search results. Related Questions. Use Question Keywords.

User-Generated 109

User-Generated SEO Price Content Marketing 109

Neil Patel

JANUARY 27, 2021

Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Video and voice search are leading the charge in 2021. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. 2021 Video and Live Streaming.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Neil Patel

JULY 28, 2021

A knowledge panel features content such as: visuals (images and videos) your website and other third-party websites you appear on social media profiles contact details events facts about you or your business. As a result, it can’t generate an author knowledge panel. Get Featured on Wikipedia Page. Leverage Your Website.

Real Estate 123

Real Estate User-Generated Management Branding 123

Unbounce

JUNE 15, 2023

With the possibility of AI providing custom-generated responses to digital search queries, folks might soon be less motivated to click through to your website to find the answer they’re looking for. Today, generative AI chatbots can answer questions about almost anything. Like, wildly fast. That’s ‘Dr. GPT’ to you.”).

SEO 132

SEO Transform User-Generated Marketing 132

Rock Content

JULY 13, 2020

content Influencer content optimization Video content optimization. More than that, it is essential to offer something relevant, rich in information, that generates value and really make a difference to the user. For this optimization, however, it is essential to know how to use Schema Markup. Video content optimization.

SEO 120

SEO User-Generated Transform Food 120

SMA Marketing

OCTOBER 26, 2023

Search engine crawlers use links and sitemaps to discover pages on the web, then generate an HTML version of the page using its HTML, JavaScript, and CSS information. After this, it indexes the content by adding it to a database so that when search queries are entered, relevant pages can be generated.

SEO 98

SEO User-Generated Digital Marketing Social Media Marketing 98

Neil Patel

SEPTEMBER 13, 2021

As marketers and publishers, we need to work around these barriers and use popup ads for the powerful advertising tool that they are and communicate important CTAs with our audience. Use the included generator to create your own design featuring icons, buttons, header graphics, and much more. This next tool is no different.

Advertising 122

Advertising Advertisers User-Generated Promotion 122

Hubspot Marketing

FEBRUARY 24, 2023

Pro tip: Create a website designed to convert using HubSpot's free CMS tools. Set up a new instance of Google Search Console and Bing Webmaster Tools for your https website and track it to make sure 100% of the traffic migrates over. You’ll submit your sitemap to Google Search Console and Bing Webmaster Tools once it’s complete.

SEO 126

SEO User-Generated Place Product 126

Exposure Ninja

APRIL 2, 2024

Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. Some keyword tools might even tell you that no one is searching for your local keywords, even if you know that people are. Is your digital marketing underperforming ?

SEO 52

SEO User-Generated PR Law 52

SMA Marketing

MARCH 21, 2024

Website builders have built-in tools, including hosting, domain registration, drag-and-drop editors, and various themes and templates. Features often include options for images, videos, maps, forms, and social media feeds. Using a website builder saves time and money and doesn’t require technical know-how.

User-Generated 52

User-Generated Analytics SEO Price 52

Moz

MAY 24, 2020

Likewise, I often look to the About page when trying to find a press contact to feature a tool in my article. You can create a short and professional video within minutes using web-based video editors like InVideo (in fact, InVideo is probably the most affordable solution I’m aware of). Link your brand to other entities.

User-Generated 81

User-Generated Analytics Education Place 81

Moz

JANUARY 1, 2019

Adding videos to better explain the process is almost always a good idea here. Tools to discover questions 1. To collect as many People Also Ask results as you can, give Featured Snippet Tool a try (d isclaimer: This tool has been developed by the company I work for ). It supports Google and Bing.

User-Generated 59

User-Generated Real Estate SEO CRM 59

SMA Marketing

DECEMBER 8, 2022

In the video below, I'll share the differences between SEO and Local SEO , explain why local SEO is important, as well as the main ranking factors that impact local search. If you are a local business owner trying to drive business to your website, this video is a must-watch. Video Transcript: Why Local SEO Is Important.

SEO 98

SEO Inbound Marketing User-Generated Digital Marketing 98