Top Visual Content Marketing Tools for Better Engagement
Zumvu
MAY 14, 2016
According to CMO Council, 65% of senior marketing executives believe that visual assets are the core of brand communication.
top-visual-content-marketing-tools-for-better-engagement 
11 Time-Saving Social Media Collaboration Tools
Hootsuite
MARCH 26, 2024
If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Try Hootsuite Inbox 2.0
Price 
88
88 Join 192,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
Transforming content marketing lifecycles with AI
Martech
MARCH 22, 2024
As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Dig deeper: 9 best practices for AI tools in content creation 2.
Transform 115
115 
What social media tasks to automate and what to personalize
Sprout Social
MAY 15, 2024
When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.
A Beginner's Guide to Social Media for Solopreneurs
Buffer Marketing
APRIL 22, 2024
Common examples include life coaches, writers, visual creators, and consultants. As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. For these folks, reaching scale means maximizing their book of business.
LinkedIn SEO: How to Optimize Your Account in 2024
Buffer Marketing
MAY 9, 2024
According to this study , 87 percent of social media marketers say social search is vital to their strategy. LinkedIn is part of the charge – you’ll increasingly see LinkedIn pages interspersed with websites at the top of your search results. Social media search is growing. Why is LinkedIn SEO important?
SEO 123
123 
How These LinkedIn Creators Are Planning for 2024
Buffer Marketing
FEBRUARY 8, 2024
2023 was a big year for LinkedIn and its top creators. The platform cracked 1 billion users , added and removed several key features (goodbye Carousels), and became a destination for many top creators. Similarly, many top creators on the platform have taken the time to reflect on their growth in 2023 and create new strategies for 2024.
Gen Z 106
106 
9+ Ideas for Your Next LinkedIn Carousel (+Examples)
Buffer Marketing
DECEMBER 14, 2023
LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2
Transform 124
124 
AI-powered content marketing: A startup’s guide to success
Search Engine Land
OCTOBER 24, 2023
Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity. The result?
Launching a loyalty program: Best of the MarTechBot
Martech
MAY 20, 2024
See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Personalization.
Conveying keyword insights to non-SEOs: A visual approach
Search Engine Land
NOVEMBER 13, 2023
This article explores a visual approach for effectively communicating keyword research insights with stakeholders outside the search industry. Leveraging unique visuals Non-SEO-savvy stakeholders may not know much about search keywords but likely understand general marketing concepts like the marketing funnel and audience segments.
SEO 129
129 
Retargeting campaigns to acquire new customers: Best of the MarTechBot
Martech
APRIL 1, 2024
See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Understood?
Customer 106
106 
The Creator’s Arsenal: Must-Have Tools for Content Creation
Rock Content
APRIL 9, 2024
Between company blogs, multiple social media feeds, and email marketing material, today’s content creation teams have their work cut out for them when it comes to keeping content flowing without sacrificing quality. That’s where the right content creation tools can help. Here are a few to know.
Promotion 59
59 
How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach
Buffer Marketing
MARCH 21, 2024
If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. Let’s dive right in!
The benefits of influencer marketing (+ what the C-Suite cares about)
Sprout Social
FEBRUARY 12, 2024
When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.
Executing a TikTok campaign: Best of the Bot
Martech
OCTOBER 30, 2023
The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.
Entertainment 111
111 
How to Schedule Social Media Posts Effectively?
SocialPilot
APRIL 26, 2024
However, while scheduling, you will soon realize that content scheduling is not the same for different platforms. To achieve this, you need a good scheduling tool to help you stay on point with a consistent content calendar and regular posting, which is the backbone of social media success.
10 ways to leverage generative AI for advanced SEO
Search Engine Land
DECEMBER 6, 2023
AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic.
SEO 138
138 
A marketer’s guide to AI: Working with text generators
Martech
SEPTEMBER 28, 2023
( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. As with any new tool, we’re still learning its capabilities, limits and how to best utilize it to get the results we want.
User-Generated 131
131 
Best of the Bot: Identifying the latest trends in digital marketing
Martech
OCTOBER 4, 2023
The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with MarTech content.
Competitive monitoring: tracking the competition to stay ahead
Sprout Social
NOVEMBER 21, 2023
As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What’s their email marketing strategy? What kind of content are they publishing on their blog? Competitive monitoring helps you stay on top of this data at all times. You need to know it all.
9 Killer Social Media Call-To-Action Examples
SocialPilot
JANUARY 21, 2024
Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. SET UP NOW FOR FREE What is a Call-To-Action (CTA)?
User-Generated 117
117 
How to do a Content Marketing Audit in GA4: 9-Steps for Discovering SEO, Email and Social Performance
Orbit Media Studios
FEBRUARY 14, 2023
It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. This is true for every website and for every content audit I’ve ever done. A report of your top posts by traffic probably looks something like this. To find out, we need to do a content marketing audit.
SEO 145
145 
Email tactics and CTAs for lead generation: Best of the MarTechBot
Martech
APRIL 22, 2024
See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.
Whitepaper 116
116 
How to manage and optimize local listings for SEO
Search Engine Land
NOVEMBER 1, 2023
As seen in the example below for [running shoes near me], the map pack consists of top-ranking local listings for a user’s search location, displayed prominently above the first traditional organic result. Get the daily newsletter search marketers rely on. Local listings: What are they and why do they matter?
Management 132
132 
Find UK Instagram influencers to grow your brand
Sprout Social
APRIL 29, 2024
Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.
Branding 101
101 
Homepage Best Practices: 20 Things to Add to Your Homepage Design (and 5 things to remove)
Orbit Media Studios
JANUARY 31, 2023
Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. To help your homepage be a better front door, here is a checklist of homepage best practices. The logo goes in the top left (at least on 93% of websites ) or in the top center.
Copywriting 141
141 
How to build a competitive analysis report with examples and tools
Sprout Social
MARCH 7, 2024
Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.
Price 91
91 
How to Make Your Brand Stand Out When Amazon's Your Marketing Competitor
Hubspot Marketing
FEBRUARY 27, 2024
Better ads, trust, safety? Today, the offer is way bigger and better. Innovations and Better Prices With fast deliveries, rich offers, and smart technology like virtual assistant Alexa, Amazon stays ahead and gives its customers the coolest things to use. Last week, I was looking for a new yoga mat on Amazon.
Branding 103
103 
Search universe analysis: A deep dive
Search Engine Land
JANUARY 29, 2024
Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. This shift has turned the user journey into a multi-touchpoint process, where content shapes decisions across various platforms. This is why an SUA is necessary.
Gen Z 125
125 
7 Tips to Create an Efficient Social Media Workflow [Templates]
Hootsuite
MAY 1, 2023
Let’s take a look at the top 7 tips to create an effective social media workflow. This includes tasks like drafting posts, scheduling them to post at specific times, approving content before sharing it with your followers, and measuring performance by analyzing the results. What is a social media workflow?
Copywriting 136
136 
TikTok SEO: The Ultimate Guide
Backlinko
FEBRUARY 15, 2024
We’ll cover why it matters, ranking factors you need to know about, and how to optimize your content to show up in TikTok searches. Similar to SEO for web pages , TikTok SEO focuses on optimizing your content to show up in search results on the platform. As of 2023, TikTok has over 1 billion active monthly users. What Is TikTok SEO?
SEO 95
95 
12 Higher Education Marketing Trends of 2023
Hubspot Marketing
SEPTEMBER 29, 2023
Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Especially at a time when college enrollment is down , higher education institutions must evolve, innovate, and leverage new strategies to attract and engage students. Here are the top 12 higher education marketing trends of 2023.
Education 102
102 
LinkedIn hashtags: The complete guide for 2024 [+ trending hashtags]
Sprout Social
JANUARY 24, 2024
It’s a top spot for generating leads and getting your brand seen. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Table of contents: What are LinkedIn hashtags? LinkedIn hashtags are keywords or phrases that categorize content.
Analytics 111
111 
YouTube advertising: The ultimate guide
Search Engine Land
JANUARY 25, 2024
With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads.
Advertising 130
130 
Top KPI Marketing Metrics to Track in 2024
Vertical Response
APRIL 26, 2024
Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.
Shipping 59
59 
SEO For Pinterest: 20 Pinterest Tips To Drive Discovery and Clicks
Hubspot Marketing
DECEMBER 13, 2023
Beginner Tips for Pinterest SEO Advanced Tips for Pinterest SEO Pinterest: The Underrated Platform to Drive Traffic and Social Sales Pinterest SEO is the process of optimizing your content to make it discoverable on the platform. Social selling is the practice of marketing and selling goods and services directly on social media platforms.
Gen Z 95
95 
How the Threads Algorithm Works in 2024 [GUIDE]
Hootsuite
APRIL 17, 2024
The Threads algorithm is Meta’s secret recipe that determines who rises to the top of the pile and who languishes in obscurity. On Threads, content is presented to users via two different tabs: the For You tab and the Following tab. The For You tab, though, offers a mix of content from your friends as well as recommended users.
Writing for Social Media in 2022: Tips and Tools
Hootsuite
SEPTEMBER 23, 2022
Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. Keep reading for expert tips and tools that will help you become a more confident and effective social media writer in no time. What is social media content writing?
AI in Social Media: Exploring Use Cases, Challenges, and Strategies
SocialPilot
JANUARY 9, 2024
With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly.
Transform 88
88 
How to Create Your Own Influencer Media Kit (+ Examples from Influencers)
Buffer Marketing
APRIL 23, 2024
“It’s the industry standard for a professional creator to have a media kit readily available — it makes it a lot easier for the brand to quickly review the creator and understand their content, rates, engagement stats, and do a reference check if they include brand testimonials in the media kit.”
How To Use Twitter For Successful Business Marketing?
SocialPilot
MAY 7, 2024
Gone are the days of waiting for slow and impersonal marketing messages. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. The only Twitter management tool you’ll ever need. The question is: are you doing it all correctly?
Real Estate 84
84 
How to Succeed with the YouTube Algorithm in 2024
Rock Content
MAY 13, 2024
In an age where engaging video content is king, it makes sense that YouTube is a key part of digital marketing for millions of brands. They’re also effective at driving conversions, boosting search engine optimization (SEO), and creating a readily engaged audience that eagerly keeps coming back for more.
SEO 80
80 
2023 Average Engagement Rates for 13 Industries [STATS]
Hootsuite
SEPTEMBER 25, 2023
Is a 2% engagement rate high or low? In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. engagement rate calculator you can use to quickly double-check your own performance stats. #1 Clear data.
Real Estate 127
127 
Let's personalize your content