Tiecas

MARCH 21, 2024

My personal thoughts and experiences as an industrial marketer and consultant. My personal thoughts and experiences as an industrial marketer and consultant. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Adobe Experience Cloud Blog

JANUARY 11, 2018

We at Marketo see three key areas where technology will lead the way in 2018 and beyond: artificial intelligence built for marketers , account-based marketing , and personalization technologies. Artificial Intelligence (AI) is a hot topic. Artificial Intelligence Built for Marketers. Account-Based Marketing Technology.

Thought Leadership 134

Thought Leadership Customer Journey Email Marketing Analytics 134

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

One effective way to amplify the results of your ABM approach is to make sure it’s incorporated into your SEO strategy. A strategic approach to SEO as part of an account-based marketing strategy increases personalization, drives engagement, and enables data-based decision-making. For these reasons, SEO and ABM are a perfect pairing: 1.

SEO 131

SEO Thought Leadership Finance Marketing 131

Marketing Insider Group

DECEMBER 21, 2020

Enough with the negativity and cliches. What have you learned in the last year? Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Impersonal ads and digital experiences. Poor use of technology and automation.

Thought Leadership 140

Thought Leadership Transform Marketing Marketers 140

Martech

MAY 5, 2023

Look at the customer’s search behavior, look at the context of their search, look at the Google recommendations, and you will notice that the same words, terms, and topics will come up all the time. That’s how people shop. Marketers know this as “the sales funnel”. If it is not shaped like a funnel any more, then what is it? Simpson said.

Customer Journey 113

Customer Journey CMO CRM Customer 113

Animalz blog

MAY 15, 2023

Do you want a library of personalized content that resonates with your users? Do you need personalized ABM campaigns? Choose topics without a complex narrative, and make sure your prompts don’t reference specific brands or products. You and I are at the dawn of a new era in content marketing: the age of generative AI.

Content Marketing 127

Content Marketing Thought Leadership User-Generated SEO 127

Adobe Experience Cloud Blog

AUGUST 11, 2017

A target audience of marketers may be too broad, while B2B marketers in life sciences doing ABM may be too narrow. B2B marketers doing ABM may be just right. A target audience of marketers may be too broad, while B2B marketers in life sciences doing ABM may be too narrow. B2B marketers doing ABM may be just right.

Thought Leadership 134

Thought Leadership User-Generated Analytics SEO 134

Adobe Experience Cloud Blog

MARCH 13, 2017

And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Transform 126

Transform Thought Leadership CMO Marketing 126

Adobe Experience Cloud Blog

JULY 17, 2019

Shifting from lead-based marketing – only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s also empowered them to identify new key contacts within their target accounts—a topic we covered at length in our last ABM blog post. Sound backward?

Marketing Strategy 51

Marketing Strategy Direct Mail Thought Leadership CMO 51

Adobe Experience Cloud Blog

OCTOBER 25, 2017

So, even if you don’t have a full pass, you can go back to work with insights on hot marketing topics like AI and ABM , along with some good stories. But the fun doesn’t stop there…you can also get a personalized demo of Content AI , the first out-of-the-box application of AI for the Marketer, our latest ABM release, and more.

Thought Leadership 132

Thought Leadership Marketing Marketers Marketing Strategy 132

Adobe Experience Cloud Blog

JANUARY 5, 2018

Technology, personalized content , account-based marketing (ABM) , and analytics are dominant investment themes, with AI showing up more now than ever before. Question #2: How much of your content do you personalize? Key takeaways: The bell curve is shifting, with more content being personalized now more than ever.

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Animalz blog

APRIL 18, 2023

Personalizing ABM campaigns. Does an AI-generated article still count as spam if it’s edited or rewritten by a real person? There are already plenty of use cases for generative AI in marketing. Industry and article research. Getting to first draft faster. Creating content briefs. Repurposing content from one format to another.

SEO 125

SEO Entertainment New Technology Content Marketing 125

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

Fair point, BUT I personally think it’s worth reiterating why this is an important session to attend. The ABCs of ABM: How to Build the Ultimate ABM Program That Delivers. In case you haven’t heard, account-based marketing (ABM) is the new standard for strategic, account-centric, B2B marketing.

Transform 91

Transform Thought Leadership Influencer Marketing CMO 91

Adobe Experience Cloud Blog

JUNE 27, 2016

After all, as marketers, it’s in our genes to keep abreast of and ride the wave of (pun intended) trending topics. In ABM, since the focus is on a specific set of accounts, marketing efforts are outbound and personalized, tailoring specific content to those targets. The similarity lies in our “feeding” habits.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

Pam Didner

JULY 21, 2020

You also need to be aware of their current perception of your topics. Do they like the topics? Gauging their perceptions about your topic of the presentation will also help you determine your presentation structure and flow. Finding that balance is a personal judgment call and comes back to how well you understand your audience.

Management 120

Management Communications Marketing Plan Marketing Strategy 120

Pam Didner

SEPTEMBER 16, 2020

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. Let’s discuss how to support sales from different roles.

CRM 103

CRM Event Marketing Marketing Marketers 103

Adobe Experience Cloud Blog

JUNE 19, 2020

In fact, 66% of marketers want their AI applications to help them identify the right accounts and individuals to target, while only 18% of B2B marketers report having adopted AI-driven personalization according to “The State of Artificial Intelligence in B2B Marketing,” Demand Metric, 2019. Audience segmentation.

Transform 174

Transform Thought Leadership Health Event Marketing 174

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check. We know the facts.

Whitepaper 115

Whitepaper Transform Finance Market Trends 115

Adobe Experience Cloud Blog

JUNE 6, 2016

Here’s a recap of some of the most talked about topics and key takeaways: Marketing Automation—It’s the Heart of the Technology Ecosystem. Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. As you might expect, SiriusDecisions did not disappoint.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Acquisition Marketing Place 91

Pam Didner

MAY 7, 2021

If Netflix can use AI to make content recommendations for us, businesses and enterprises can also use AI to make personalized content recommendations when prospects visit their websites. Personalized engagements. Let’s think about this…. Why is a human intelligent? Simply put, it’s because we have the ability to learn and adapt.

Customer Journey 121

Customer Journey Marketing Marketers eBook 121

Adobe Experience Cloud Blog

MAY 12, 2016

Let’s take a look at four sessions that had an impact on us and our audience: ABM, Is it “And” or “Or”. Let’s take a look at four sessions that had an impact on us and our audience: ABM, Is it “And” or “Or”. Meaning, do you really have to pick one—inbound or ABM, or can you do both?

Content Marketing 91

Content Marketing Thought Leadership Marketing Marketers 91

Pam Didner

JANUARY 5, 2020

While it’s easier and more convenient to increase your knowledge in marketing through personal reading, pursuing advanced degrees, industry books or taking online courses, they don’t always provide the same one-on-one professional experience. A large part of your career trajectory should be achieved through ongoing education. Unleash 2020.

Transform 105

Transform Marketing Marketers Digital Marketing 105

Adobe Experience Cloud Blog

OCTOBER 3, 2018

It fuels lead generation, ABM campaigns , social media ads, event follow-up, and product launches. If you’ve interacted with the Uberflip brand at all, you’ll notice that most campaigns will send you to a personalized and curated content experience. A personalized bottle of wine or a Netflix subscription is an experience in itself.

Branding 133

Branding Direct Mail eBook Thought Leadership 133

Pam Didner

NOVEMBER 5, 2020

But supporting sales by providing content as a marketing person can be tricky. In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75

Hubspot Marketing

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Conversational marketing is the ability to have 1:1 personal conversations across multiple channels, meeting customers how, when, and where they want. Account-based Marketing.

Stealth Marketing 142

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 142

Pam Didner

JANUARY 1, 2021

While it’s easier and more convenient to increase your knowledge in marketing through personal reading, pursuing advanced degrees, industry books or taking online courses, they don’t always provide the same one-on-one professional experience. A large part of your career trajectory should be supported through ongoing education.

Transform 52

Transform Marketing Marketers Digital Marketing 52

Adobe Experience Cloud Blog

DECEMBER 9, 2016

It enables you to personalize and customize each engagement with these leads during your follow-up. As a sales leader or rep, marketing automation is fundamental to understanding your prospects’ behaviors, leveraging them in your follow-ups, and making the right connections. Lead Scoring and Collaboration.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

CXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. A marketing playbook gets everyone on the same page. A playbook does exactly this.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Martech

APRIL 22, 2024

Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. The benefits of audience planning Nearly 75% of customers expect better-personalized experiences as technology advances, according to Salesforce’s State of the Connected Customer.

Marketing Plan 126

Marketing Plan CRM Customer Journey Marketing 126

CXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. Fullfunnel co-founder Andrei Zinkevich says, “ABM is not that complicated, and it’s also oversimplified.”. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Results of iRidium’s ABM efforts.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Because every business adapts ABM to suit their own growth model, the definition changes to fit. But, one thing’s for sure: getting clear on what ABM means to your company is critical to making it work. ABM isn’t a quick and easy win.

Customer 82

Customer Direct Mail Marketing Marketers 82

Marketing Insider Group

JANUARY 11, 2021

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. Some conferences are already scheduling in-person events for later in the year. Online on February 22-24 | In-Person at The Phoenician in Scottsdale, AZ, June 7-9. B2B Marketing Exchange.

Digital Marketing 26

Digital Marketing Transform Logistics Marketing 26

Pam Didner

JULY 9, 2019

Personally, I don’t think that I am cut out to be a sales rep. The reason is that I don’t take rejection well, I take it personally as if it’s my fault. I have huge respect for salespeople. So being told “no, thanks” 20-30 times every day is going to crush me. Needless to say, I haven’t been doing cold calls. I couldn’t do this alone.

Manufacturing 47

Manufacturing Customer Acquisition Digital Marketing Customer Journey 47

CXL

JUNE 2, 2022

Effective ABM strategies are selective about the accounts they choose to target. To mirror LiveRamp’s efforts: Define the qualification criteria that describe your ideal account; Build and execute a multi-channel ABM strategy ; Align sales and marketing. How LiveRamp drove over $50M in annual revenue from 15 target accounts.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Marketing Insider Group

DECEMBER 20, 2022

As Thought Leadership is an essential element of this next-generation B2B marketing convergence of required skills and competencies, let’s expand further on the topic, and highlight key lessons learned and best practices. It is a mix of both digital and in-person interactions and must accommodate both on-line and off-line consumption.

Thought Leadership 64

Thought Leadership Whitepaper Transform Marketing 64

Customers.ai

MARCH 26, 2024

There is so much that goes into it and honestly, we could do 100 webinars on the topic and still not cover everything you need to know! From privacy updates to ad platform changes to new regulations and more, there are always changes afoot. To help our customers (and ourselves!) To say we got some great tips would be an understatement!

B2C 111

B2C Advertising Advertisers Outbound Marketing 111

Orbit Media Studios

MAY 4, 2022

But it did have some of the basic elements of content strategy: topics, formats and frequency. These were short posts, published every month or two, mostly on website related topics: website planning, mobile websites, etc. Naturally, these topics were directly related to our services, but never promotional. Email newsletters.

Thought Leadership 128

Thought Leadership Energy Content Marketing Promotion 128