Buffer Marketing

FEBRUARY 1, 2024

Links : Is the link in your bio leading to a current, relevant landing page such as your latest content, offer, or website homepage? Content Strategy Refresh Content Audit : Which types of content (images, videos, articles) received the most engagement in the past year? long-form, live videos, carousels)?

Health 95

Health Analytics User-Generated Communications 95

Search Engine Land

FEBRUARY 26, 2024

Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. The content can come across as dull or robotic without the right guidance. This article will explore ways to get more life-like, conversational content from AI. Dig deeper: ChatGPT and SEO content: Where do we go from here?

Energy 130

Energy User-Generated SEO Education 130

Search Engine Land

MARCH 12, 2024

While many factors contribute to experience, expertise, authoritativeness and trustworthiness ( E-E-A-T ), SEOs focus more on content-based cues. It involves strategically placing hyperlinks within your website’s content to connect relevant pages within your site. Imagine pillar pages as the main landmarks on your topical map.

Transform 121

Transform SEO Energy Place 121

Search Engine Land

APRIL 22, 2024

If a webpage discusses multiple topics and a user searches for a term related to topic 3, showing a snippet with a description of topics 1 or 2 would not be helpful. In recent times, Google has shortened search snippets and even confirmed that they mostly examine a page’s primary content when generating descriptive snippets.

SEO 108

SEO User-Generated Advertising Advertisers 108

Lynton Web

APRIL 11, 2024

At its core, blogging is the act of creating and publishing content on the Internet. A blog is a website or a section of a website that is regularly updated with new content, typically in the form of articles, videos, or images. These platforms provide the tools and templates to create and publish your content.

Whitepaper 105

Whitepaper SEO eBook Place 105

Search Engine Land

JANUARY 11, 2024

Using a Sheets template like this one , you can extract entities of titles, URLs, or meta descriptions of top-ranking pages and use the insights from the analysis to inform your topical maps and content direction. If an entity appears prominently, include it in your content map. the price).

Transform 135

Transform SEO User-Generated Whitepaper 135

Search Engine Land

OCTOBER 24, 2023

Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity. New businesses can produce and share content more effectively by automating regular chores. Digital tools come to the rescue in this scenario.

Content Marketing 126

Content Marketing User-Generated Marketing Marketers 126

Rock Content

APRIL 9, 2024

Between company blogs, multiple social media feeds, and email marketing material, today’s content creation teams have their work cut out for them when it comes to keeping content flowing without sacrificing quality. That’s where the right content creation tools can help. Here are a few to know.

Promotion 59

Promotion Analytics Content Marketing SEO 59

Search Engine Land

FEBRUARY 8, 2024

This could be on search engine result pages like Google or Bing, through contextually targeted videos, or on third-party sites where content and ads are linked contextually. Have shown interest in related topics. Exclusions are now the main targeting method: Avoiding certain placements and topics.

Price 128

Price Advertising Advertisers Digital Marketing 128

Search Engine Land

DECEMBER 21, 2023

Google released several algorithm updates this year around the quality of content and page experience. Using AI is acceptable to Google for generating content as long as it is highly relevant and offers value. Still, don’t expect thin, AI-generated content with little or no value to easily earn long-term SERP visibility.

Real Estate 129

Real Estate Transform User-Generated Customer Journey 129

Hubspot Marketing

MARCH 31, 2023

By choosing topics that are genuinely interesting, solve their problems, answer their questions, or offer actionable ideas, you’re on the right track for a great presentation. Your slide titles should pique people’s interest and curiosity while clearly stating the topic so your audience can decide if it’s relevant. Rethink visuals.

eBook 143

eBook Management Product Branding 143

Search Engine Land

MARCH 26, 2024

Two reasons: This hints at a lack of topical authority. However, without topical authority, you’ll always face an uphill battle to deliver on the long-term ROI you’ll need to justify all the time, effort and expense it’s realistically gonna take. Problem 2: Your ‘good’ content isn’t actually aligned with what searchers actually want.

Customer Acquisition 112

Customer Acquisition SEO Branding Search Marketers 112

Buffer Marketing

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement.   Why this works : The carousel is visually appealing, and the information is presented in a concise, easy-to-understand format.

Transform 117

Transform User-Generated Thought Leadership Copywriting 117

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 131

Whitepaper Content Marketing Thought Leadership Marketing 131

Orbit Media Studios

FEBRUARY 28, 2023

You’re committed to content marketing. I’m 15 years into content marketing and I’m still asking it. Blog topics are everywhere. To show how easy it is to find blog topics for any business, let’s use a random word generator to find a theme. We’ll use a set of 25 different tools and tactics to come up with blog topics.

Thought Leadership 137

Thought Leadership SEO User-Generated Promotion 137

Search Engine Land

MARCH 11, 2024

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Entity-based competitor analysis isn’t about mimicking existing content. Why not just do a competitor keyword content gap?

SEO 123

SEO eCommerce Digital Marketing Marketing Strategy 123

Rock Content

APRIL 8, 2024

As any digital marketer or creator knows, effective content creation is far from easy. Not only do you need to brainstorm and develop a constant stream of ideas you know your audience will love, but your content needs to be fully optimized for search engines, as well. The following are some key examples.

Transform 79

Transform eBook Key Performance Indicator User-Generated 79

Search Engine Land

NOVEMBER 15, 2023

“Our goal with this new Labs experiment is to provide access to helpful tips about an article or topic from both experts and everyday people. After you turn on the Search labs experiment you can view, create, and share notes on content in Google Search results and Google Discover. How it works. Site owners.

Customer 143

Customer SEO 143

Buffer Marketing

FEBRUARY 8, 2024

  This backdrop set the stage for LinkedIn creators, who, in 2023, leveraged the platform's dynamics – content demand versus supply and engagement strategies –to significantly grow their presence and influence. His posts averaged around 10,000 impressions, showcasing the cumulative power of regular engagement.

Gen Z 99

Gen Z User-Generated Social Media Marketing Analytics 99

Hubspot Marketing

MAY 16, 2023

Like Facebook, you can also post content like photos or videos. On all three networks, users can easily communicate with others through simple actions like tagging, hashtagging , commenting, private messaging, reacting to posts, and re-sharing content. This has caused these types of native content to gain greater user engagement.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Search Engine Land

OCTOBER 27, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with Search Engine Land content. topics to cover, and the frequency of publishing.

Digital Marketing 125

Digital Marketing SEO User-Generated Thought Leadership 125

Martech

DECEMBER 6, 2023

Can you recall a piece of content you were working on that was either all text or all imagery? As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Visual tools like Midjourney or DALL-E. Customer AMA.

Whitepaper 106

Whitepaper eBook Advertising Advertisers 106

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. An engaged audience takes action, which can include clicking on a link or sharing content with a friend. If your audience doesn’t engage with your brand, it may be a sign that your content does not resonate with them.

User-Generated 106

User-Generated Health Branding Customer 106

Buffer Marketing

OCTOBER 31, 2023

It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. These handy, color-coordinated tags are like a breath of fresh air for anyone looking to add some visual organization to their content creation and planning.

Analytics 106

Analytics Management Product Social Media Marketing 106

Orbit Media Studios

MAY 25, 2023

How-to content is among those gaining the most engagement and links. Given its topics’ relevancy, authors can refine and update it regularly to breathe new life into it and make it work again. Why is this content type critical for your marketing strategy ? How to find such a topic and ensure it’ll skyrocket?

User-Generated 99

User-Generated eBook Education Branding 99

Search Engine Land

APRIL 17, 2023

If you’ve ever googled instructions for how to perform a specific task, then you the importance of high-quality how-to content. In almost any scenario where somebody needs instructions and help on how to do something, great how-to content can swoop in and improve their lives. Why create how-to content? Lots of examples.

Education 102

Education Entertainment Branding SEO 102

Search Engine Land

APRIL 24, 2023

Google any word + “guide,” and you’ll probably find someone has written about that topic, no matter how obscure. But there’s a good reason for this: Well-written guides are extremely valuable pieces of content. Your guide may be the cornerstone or the turning point in their experience of a particular topic.

Influencer Marketing 100

Influencer Marketing Education eBook SEO 100

Buffer Marketing

OCTOBER 23, 2023

It helps the YouTube search engine effectively to categorize your content and make it more discoverable. Consider using captions and transcripts to make your content accessible and to provide additional text that can be indexed by search engines. Enhance the storytelling with visual and auditory elements.

Analytics 128

Analytics Promotion Transform SEO 128

Orbit Media Studios

NOVEMBER 29, 2022

They are both key channels for content marketers. This post will help you answer the search vs. social question for yourself, decide which content to promote in which channel, how to spend your time and where to set your expectations. Other topics and headlines perform better in social media. Content marketing habits?”

SEO 143

SEO User-Generated Analytics Promotion 143

Search Engine Land

OCTOBER 2, 2023

This statistic is shocking, especially when you think about Gartner’s analysis that digital products fully compliant with the Web Content Accessibility Guidelines (WCAG) Level 2 will outperform their competitors by a factor of 50. It also incorporates target keywords, which can influence the page’s topical relevance.

SEO 134

SEO Education Product Promotion 134

Search Engine Land

OCTOBER 25, 2023

Everyone talks about quality content , but it’s often hard to define. Google has attempted to define quality so that there is some framework for content creators. Review AI-generated content. To overcome this: Take the time to thoroughly research the topic. Review content for any contradictory statements.

Thought Leadership 118

Thought Leadership SEO Place Branding 118

Rock Content

FEBRUARY 15, 2024

AI can supercharge your content marketing efforts to make the results more engaging, informative, and beneficial. This article will cover five services that could be the best AI tools for content creation. AI in 2024: Transformative Tools Reshaping Content Creation In the early days of AI, it was hit-and-miss to get usable results.

Transform 93

Transform User-Generated Education Health 93

Sprout Social

OCTOBER 18, 2023

Including stories of real parents and families using their products is a vital part of their social content strategy—especially on TikTok. Learn how people feel about your brand, products and content To understand brand health, you must demystify how your audience feels about you and your products. Then, dig in further.

Health 123

Health Manufacturing Thought Leadership Product 123

Search Engine Land

NOVEMBER 22, 2023

Looking at search results for the same query, before and after major Google updates, makes a lot more sense when you understand the granularity with which Google approaches understanding the intent behind a query, and what it means to have high-quality, helpful content. But older posts without answers should be rated as low quality.

User-Generated 141

User-Generated SEO Place Branding 141

Rock Content

MARCH 18, 2024

Expert content creation is a huge part of a successful marketing strategy. Run-of-the-mill filler content simply isn’t good enough to do the job. Consumer expectations are growing, search engine algorithms are becoming increasingly advanced, and standards for what makes good content are rising as a result. Be creative.

Entertainment 77

Entertainment Fashion Digital Marketing Marketing Strategy 77

Martech

OCTOBER 4, 2023

The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. It can optimize content and assist with the creation of digital strategies.

Digital Marketing 138

Digital Marketing Customer loyalty User-Generated Marketing 138

Search Engine Land

FEBRUARY 27, 2024

Using AI to create content isn’t bad in and of itself. But it often produces bad content. This article dissects AI-generated articles and contrasts them with one crafted by a human expert to illustrate the potential pitfalls of relying solely on AI-generated content. Why brands are flocking to AI-written content Look.

SEO 114

SEO Manufacturing B2C Place 114