Search Engine Land

NOVEMBER 22, 2023

It’s been nearly a year since Google last updated its Search Quality Rater guidelines. Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts ( like the new E for Experience last year ), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met.

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Search Engine Land

FEBRUARY 19, 2024

What is voice search?” “Hi, Voice search means optimizing your website for voice search queries. The goal of voice search optimization is to make your content more likely to appear in voice search results.” So, what do I think this means for voice search, and is it important in 2024? “OK, Google.

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Search Engine Land

FEBRUARY 23, 2024

Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. The issue comes just weeks after the platform started piloting branded Local Service Ads (LSA) called Direct Business Search. ” Get the daily newsletter search marketers rely on.

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Search Engine Land

DECEMBER 16, 2023

Google’s local search ranking algorithm has recently been updated to strengthen its “openness” signal for non-navigational queries. Earlier this month a report showed Google ranked open businesses more often in its local search rankings higher than businesses that are closed. ” Navigational queries.

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Calvyn Lee Blog

NOVEMBER 22, 2023

Google Search Console (GSC) is a free online tool that website owners can install on their websites to view detailed statistics and information about their performance in Google search results. It is available at search.google.com/search-console. What Can You See in Google Search Console? Why Use Google Search Console?

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Search Engine Land

FEBRUARY 15, 2024

Google has launched a number of new search experiences today to in “preparations for the Digital Markets Act (DMA)” the search company said. This includes new rich results, aggregator units, and refinement chips, plus new flight search results. Carousel rich result for aggregators and suppliers. Flight results.

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Search Engine Land

FEBRUARY 23, 2024

It’s getting harder to find Google Search results that don’t include Search Generative Experience (SGE) results. In three industries (education, B2B tech and ecommerce), SGE appeared on 98% of queries over the past 30 days. When a query doesn’t trigger SGE that is considered a “None” state.

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Search Engine Land

APRIL 25, 2024

The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. How to approach AI-powered search platforms like Perplexity So, how should brands and search engine marketers think about a platform like Perplexity?

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Search Engine Land

JANUARY 26, 2024

Therefore, I decided to redo the study while adding more test queries and a revised approach to evaluating the results. I didn’t include SGE as it isn’t always shown in response to many of the intended queries by Google. ChatGPT scores were hurt due to failing on queries that required: Knowledge of current events.

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Search Engine Land

DECEMBER 5, 2023

Some parts may not be new to you, and this isn’t the full picture of Google Search – much has been redacted during the trial, so we are likely missing some context and other key details. Traditional information retrieval systems (search engines) work similarly when they look up web documents. This is a fascinating read for SEOs.

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Search Engine Land

JANUARY 31, 2024

We have entered the new “Gemini era” of Google – and the Search Generative Experience and AI will continue to be a huge part of Search, based on the latest earnings call of Alphabet, Google’s parent company. ” “It’s available through Search Labs in seven languages. Why we care.

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Search Engine Land

APRIL 11, 2024

You can mix and match different types of entities (for example, hotels, restaurants), if needed for your scenario. It’s available for travel, local, and shopping queries. For shopping queries, it’s being tested first in Germany, France, Czechia, and the UK.” ” Why we care.

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Search Engine Land

OCTOBER 20, 2023

In this article, I’ll explore specific programmatic SEO examples and how they rank in search. Types of programmatic SEO If you’ve researched the topic, you’ve likely come across some of the most popular examples of programmatic SEO: Zapier, Nomad List, or travel review sites. These don’t always need to be “best” searches either.

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Search Engine Land

APRIL 25, 2024

Today, searcher behavior, query intent and the buyer’s journey are more important than targeting individual keywords. Queries have become more conversational, and users want relevant content that matches their true needs – not just pages stuffed with certain words. If your goal keyword doesn’t match search intent Context matters.

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Search Engine Land

OCTOBER 19, 2023

Search, as we know it, has been irrevocably changed by generative AI. The rapid improvements in Google’s Search Generative Experience (SGE) and Sundar Pichai’s recent proclamations about its future suggest it’s here to stay. While writing “ The Science of SEO ,” I’ve continued to dig deep into the technology behind search.

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Search Engine Land

JANUARY 9, 2024

It also doesn’t automatically show Google Search Console (GSC) data in its reports. To view valuable organic search insights in GA4, you need to manually connect your Search Console property and publish reports. Be a verified owner of the Search Console property. Get the daily newsletter search marketers rely on.

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Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) has the potential to revolutionize PPC, presenting both unprecedented opportunities and challenges for marketers. SGE is a big change from how searches usually work. Before, Google showed 10 blue links for user queries, and clicking on them took users to websites, generating traffic.

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Search Engine Land

MARCH 15, 2024

A great tool to start with here (particularly if you’re in the NeverGA4 crowd or your GA4 reports just aren’t adding up ) is Google Search Console. The guide does dive into some of the most obvious Search Console reports for diagnosing drops: Date-based comparisons. Search types (web, images, video, news).

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Search Engine Land

FEBRUARY 13, 2024

E-E-A-T comes from Google’s Search Quality Rater Guidelines. Those tasks can include comparing sets of search results and seeing which is better or comparing pages to see which is more relevant to a query. Get the daily newsletter search marketers rely on. First of all, what is E-E-A-T? The web is huge and diverse.

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Search Engine Land

OCTOBER 11, 2023

While there are some reasonable assumptions of how Search Generative Experience (SGE) might affect our sites, others are not so realistic. Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. What we know so far.

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Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

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Search Engine Land

FEBRUARY 12, 2024

Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. The growing role of entities – specifically named entity recognition – in search. SEO has come a long way from the days of keyword stuffing.

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Search Engine Land

JANUARY 30, 2024

Google search interest in the topic of CTR far exceeds that of conversion rate (CVR), even though conversions more directly align with the health and success of a business. This expansion leads to ads appearing for less relevant or related search queries, distorting the true effectiveness of CTR as a performance metric.

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Search Engine Land

DECEMBER 6, 2023

Improving information architecture An internal linking structure optimized for the customer’s buying journey and search behaviors captures top- and mid-funnel search traffic. Adaptive navigation AI can improve the website’s navigation when used to analyze how customers browse and search.

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Search Engine Land

APRIL 17, 2024

This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they want to search for. Google Discover is an especially important source of organic traffic for publishers. What is Google Discover?

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Search Engine Land

MAY 8, 2023

PPC is getting more complex, and so does paid search terminology. ” The ones that confuse everyone, however, are the terms that have existed forever: search keywords, search terms, and search queries. Paid search terminology defined Confused about how search keywords, search terms and search queries differ?

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Search Engine Land

SEPTEMBER 5, 2023

When non-adult sites rank for adult searches It’s important to understand that “adult-intent traffic” and “adult content” differ. Any amount of mature content can cause Google to label a website as “adult” and limit its exposure for most queries. It is not uncommon for adult-intent searches to make up to 20-40% of all SEO visits.

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Search Engine Land

APRIL 6, 2023

The history of semantic search. Entity SEO is the future of where search engines are headed with regard to choosing what content to rank and determining its meaning. The most common types of entities are related to locations, people, or businesses. The more a topic is understood, the more these search features emerge.

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Search Engine Land

MAY 31, 2023

I’ve had access to Google’s new Search Generative Experience (SGE) for about a week now. I decided to “formally” put it to the test using the same 30 queries from my March mini-study comparing the top generative AI solutions. Those queries were designed to push the limits of each platform. Topics deemed more sensitive (i.e.,

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Search Engine Land

NOVEMBER 21, 2023

Crowd-sourced human quality raters have been the mainstay of the algorithmic evaluation process for search engines for decades. The importance of evaluation In addition to crawling, indexing, ranking and result serving for search engines is the important process of evaluation.

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Search Engine Land

DECEMBER 19, 2023

The research , which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the Search Partner Network (SPN). Account-level negative keywords prevent your ads from showing for those queries in Search & Shopping. Why we care. ” What did Adalytics say?

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Search Engine Land

MARCH 22, 2024

You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Google just today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews.

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Search Engine Land

MARCH 5, 2024

a search engine). A search engine’s results pages would have good IS scores if the search features and the web pages shown as the results, individually and collectively, meet the searcher’s needs. To understand the role of IS in organic search, we have two questions to tackle: Why and how does Google care about IS?

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Search Engine Land

FEBRUARY 21, 2024

Many people have an incredibly low bar for what they consider to be “great” content that deserves to rank in Google Search. Reddit drowning in search visibility. The overall quality of Google Search getting worse. Who’s to blame for Google’s Search quality? Truly great content is rare.

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Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

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Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. For many, especially younger audiences, TikTok is a go-to place to search and discover information. Let’s explore why users aren’t interested in our jargon-fuelled definitions and why they treat TikTok as a search engine.

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Search Engine Land

OCTOBER 23, 2023

Historically, we’ve celebrated the big day every five years by putting together a tribute to the world’s leading search engine, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Take a look at their big 2-0. Let’s get to it!

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