Search Engine Land

MAY 16, 2023

This can require: Fetching data through the Google Ads API. Typically, Google Ads campaign data can be fetched by accessing the standard report through the API. They cannot be retrieved through the API and can only be viewed in an isolated environment within the Google Ads interface.

User-Generated 95

User-Generated Analytics Advertising Advertisers 95

Neil Patel

JULY 12, 2021

Just call me Captain Obvious. The best part about this tool is that it integrates with your mobile app or website so you can see data in real-time and triggers actions by adding in predefined rules. You also get API access, multiple scoring categories, an integrated marketing calendar, and social profiles.

CRM 145

CRM Price User-Generated Marketing 145

Search Engine Land

JULY 13, 2023

The boom of generative AI products over the past few months has prompted many websites to take countermeasures. The basic concern goes like this: AI products depend on consuming large volumes of content to train their language models (the so-called large language models, or LLMs for short), and this content has to come from somewhere.

User-Generated 96

User-Generated Finance Price Product 96

Martech

JANUARY 10, 2023

Reducing martech bloat through API integration. The concept of an application programming interface (API) dates back to the 1960s. In the 1970s, larger organizations such as IBM and Microsoft began utilizing APIs as an access point for their products and services. Dig deeper: My stack is bigger than your stack, so what?

Finance 104

Finance CRM Retail Analytics 104

Search Engine Land

DECEMBER 21, 2023

But many SEOs and experienced website managers disagree. I believe Google uses interactions almost entirely from their SERPs, not from websites, to make decisions about content quality. Interactions on websites introduce a vast number of variables beyond Google’s view. Everything else I’ll call “spam.”

User-Generated 136

User-Generated SEO Branding Management 136

Many Chat

MARCH 18, 2023

Create a ChatGPT account and generate API keys. Go to the OpenAI website, and create an account by clicking the “Get Started” button. Select “View API Keys”. Step 4: From there, you’ll see your API Keys. It will generate a new API key. Step 1: First, you’ll need a ChatGPT account.

User-Generated 105

User-Generated Transform Customer loyalty Shipping 105

Search Engine Land

JULY 26, 2023

Naver announced this on their blog in Korean saying starting today, Naver Search supports IndexNow so that search engines can recognize the latest website content. IndexNow provides a method for website owners to instantly inform search engines about the latest content changes on their websites. ” What is IndexNow.

SEO 96

SEO 96

Hubspot Marketing

SEPTEMBER 25, 2023

Its OpenAI API enables developers and researchers to explore, experiment, and leverage AI models and frameworks. The data is synthesized with its graph-based decision engine called Studio. In order to unlock that capability, you can enter samples (called utterances) of what your users would say.

Transform 111

Transform Price User-Generated CRM 111

Search Engine Land

MAY 1, 2023

The founder of OpenAI (the company that built ChatGPT) has called the tool “incredibly limited” and a “ horrible product ” and has cautioned users about how much they rely on it: ChatGPT is incredibly limited, but good enough at some things to create a misleading impression of greatness. Using the wrong API.

User-Generated 97

User-Generated Finance SEO Health 97

Search Engine Land

MAY 24, 2023

The update included a new feature called App Tracking Transparency (ATT) , allowing users to opt out of being tracked by apps. This change has made it more difficult for advertisers to track users across apps and websites, reducing the effectiveness of targeted advertising. This iOS update changed the landscape of digital advertising.

Search Marketers 106

Search Marketers Advertising Advertisers Marketing 106

Many Chat

APRIL 13, 2022

Its end-to-end encrypted chat, voice, and video call functions allow brands to virtually partake in two-way conversations that would usually occur in a real-life location like a physical store. Link to your website. Short WhatsApp messages that include a website link often enjoy an increased click-through rate.

CRM 98

CRM Transform Communications Retail 98

Search Engine Land

MARCH 5, 2024

Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. When measuring web performance, we can look at either lab data (also called synthetic data) or real user data (also called field data).

User-Generated 112

User-Generated Analytics SEO 112

Lynton Web

FEBRUARY 26, 2024

Considering redesigning your website? Whether you're considering a slight website refresh or a complete overhaul, this blog will equip you with the insights, inspiration, and strategies necessary to successfully navigate the complexities of website redesign. This step should inform your redesign priorities and goals.

Key Performance Indicator 59

Key Performance Indicator SEO Inbound Marketing Fashion 59

Search Engine Land

JUNE 6, 2023

Google describes salience in their API docs as: “The salience score for an entity provides information about the importance or centrality of that entity to the entire document text. We will need an OpenAI API key and Google Knowledge Graph Search credentials. Getting your OpenAI API At present, you likely need to join the waitlist.

User-Generated 94

User-Generated Price SEO Place 94

Martech

OCTOBER 18, 2023

That API is easier to set up than site or browse abandonment. Evaluate your ESP and tech documentation and work with your tech team to set up an API call and build your email sequence. Be strategic and run a few tests to pinpoint where the discount works hardest for you. The first step. The first step.

eCommerce 109

eCommerce Shipping Health CRM 109

Hootsuite

JUNE 22, 2021

But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need. If someone clicks through to your website from Facebook, you might not know. What is the Facebook conversions API?

Marketing 92

Marketing Marketers Management CRM 92

Search Engine Land

APRIL 12, 2024

This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. Picture this: a popular tech company (let’s call it Techify) launches a new product, relying on its traditional channels for disseminating information and gathering feedback.

Brand Management 116

Brand Management Management Branding User-Generated 116

Search Engine Land

FEBRUARY 15, 2023

If you have the Conversion API set up , you will get better results. Facebook has also rolled out several Advantage+ options including Advantage+ placements which used to be called “All placements.” Make sure your tracking is in place with the Pixel and the Conversion API. Design meaningful split tests.

Advertising 101

Advertising Advertisers User-Generated eCommerce 101

Martech

MARCH 16, 2022

As chat software users ourselves, we’re advocates of using conversational marketing to engage with website visitors and are looking forward to this feature. Or, you can tailor messaging to return website visitors versus first time visitors. In the same location, there is a new toggle to turn on called “Log Bot Activity.”.

User-Generated 104

User-Generated Management Digital Marketing Conversational Marketing 104

Martech

JANUARY 25, 2022

Google will replace Federated Learning of Cohorts (FLoC) with a new interest-based targeting proposal called Topics, the company announced Tuesday. The Topics API will share a limited number of topics of interest, based on the user’s recent browsing browsing history, with participating sites without involving external servers.

Advertising 79

Advertising Advertisers Place Product 79

Search Engine Land

AUGUST 7, 2023

A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. However, accessing Brand Authority data in the API will incur additional charges, Moz said. What is Brand Authority. Moz’s new Brand Authority metric can be found in Domain Overview. Why we care.

Branding 89

Branding PR SEO Price 89

Martech

FEBRUARY 29, 2024

Your digital properties (website, social media posts, ads) should allow users to register their email with your brand. SaaS platforms check email addresses using API calls, which come with costs based on the number of emails verified. Here are some suggestions for building and keeping a high-quality email database over time.

Law 91

Law Health Email Marketing Marketing Strategy 91

Search Engine Land

DECEMBER 28, 2023

Google denied the claims, describing them as “extremely inaccurate” A second Adalytics study accused Google of risking the brand safety of advertisers by placing search ads on compromising non-Google websites, including sites containing pirated content and hardcore pornographic sites. Google categorically denied the allegations.

User-Generated 125

User-Generated Retail Non-Profit Advertising 125

Chief Martec

JUNE 19, 2023

They pull in existing libraries — Python has over 400,000 such packages — or API services in the cloud from AWS, Azure, or Google Cloud to assemble an app. In contrast, using a basic spreadsheet — without any fancy scripting or advanced function calls — would let you combine data together. No developer writes everything from scratch.

Shipping 68

Shipping User-Generated CRM Customer 68

Kevin Indig

OCTOBER 30, 2023

Reddit’s negotiations with generative AI markers come after a series of protests against a massive price hike for Reddit’s API, during which 9,000 out of 3,125,000 subreddits went dark (set to private). In the same vein, many websites or platforms bury the lede or have too much friction before you see value.

Branding 106

Branding User-Generated Price SEO 106

SMA Marketing

MARCH 10, 2023

Do you wonder how your website performs in the SERPs? Let’s take a look at a proxy network that can help you can gather information about your website's performance within seconds. Using Bright Data To Interpret Search Results Sometimes pulling the data off the search results can be pretty difficult, and that's where APIs can come in.

Energy 52

Energy SEO Search Marketers Marketing 52

Welcome Software

MAY 3, 2023

” Perhaps you’ve already experienced this with APIs. Or maybe you haven’t asked about APIs at all – that’s totally fine, too. So, let’s chat about APIs and microservices, what they are, and what in the world they have to do with headless CMS. What’s an API? So, how do APIs work?

Food 40

Food Management Price Market Trends 40

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. More than 170 billion inbound mobile calls to U.S.

Analytics 95

Analytics CRM Affiliate Marketing Law 95

Search Engine Land

MARCH 6, 2023

Google tests clickable phone numbers in organic search results 2016: Google was experimenting with click-to-call on the organic side, which they had done with ads and local before. Google To Acquire BeatThatQuote.com 2011: BeatThatQuote.com was a price comparison website for loans and financial products.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Duct Tape Marketing

DECEMBER 31, 2022

You can see your daily schedule, join calls and take breaks with one click from your Menu Bar. Or embed a video conference directly on your website, platform, or app with Whereby’s Embedded Video API. Work smarter, not harder with Beams. Whereby – Join a meeting in just one click with easy-to-remember and use links.

Transform 72

Transform Marketing Marketers 72

Sprout Social

AUGUST 9, 2019

Your Internet experience runs on APIs. The acronym has helped you compare the best prices for flights, allowed you to embed a map into your store’s website and seamlessly processed your credit card payments. But what is an API and why does it matter to you? What is an API? API stands for application programming interface.

Price 109

Price Social Media Marketing Management Place 109

Many Chat

MAY 20, 2022

Even before Communities made its debut, WhatsApp was a popular marketing tool that resulted in 27% more sales leads by businesses including their WhatsApp number on their website. With the WhatsApp API, you can create a custom message flow of any size (including an entire conversation). Interactive voice response (IVR) call deflection.

Marketing 98

Marketing Marketers Communications Promotion 98

Kevin Indig

JUNE 19, 2023

Almost every website now uses JavaScript. The core problem is websites are not front and center anymore in SGE - the answer is: By “putting websites front-and-center,” Google is referring to the block of three related-link thumbnails that sometimes (but not always) appear to the right of its SGE answer.

Non-Profit 103

Non-Profit Shoppers User-Generated SEO 103

Use Insider

MARCH 3, 2023

To learn more, visit our website or schedule a demo with our team. The benefit of working with BSPs (beyond their proven expertise) is the fact that they can take care of many admin tasks, like: Creating your WhatsApp API account. These entice your website visitors and mobile app users to sign-up for your WhatsApp contact list.

CRM 52

CRM Marketing Marketers Price 52

Search Engine Land

OCTOBER 10, 2022

Links continue to be one of the most important external or “off-page” signals that can help a website rise in search engine rankings. Keyword research – knowing what terms people use to find your website, how your pages rank for various queries and how you should use those terms in your copy – is a pillar of effective SEO.

SEO 96

SEO Retail Global Marketing Analytics 96

Search Engine Land

JANUARY 24, 2023

Also on this day Google kills FLoC, introduces Topics API as its next-gen targeting tech 2022: The Topics API would select topics of interest (based on the user’s browsing history), without involving external servers, and share those topics with participating sites. Yahoo Beats Expectations with Weak $1.5B

Search Marketers 127

Search Marketers SEO Marketing Marketers 127

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). While optimizing your website for Google search results is a good start, there’s still a disparity between map and web search results. Your site needs to link up to the mapping app via your API key.

Branding 126

Branding Retail Real Estate User-Generated 126