Hootsuite

FEBRUARY 10, 2025

The Meta Pixel is a powerful data-gathering tool that helps marketers understand how Facebook and Instagram impact website sales. It also tells marketers who engages with their websites, making it possible to target those exact people (or lookalike audiences) with ads on Meta platforms. Source: @kitseyecare This is called retargeting.

Social Media Marketing

Buffer Marketing

NOVEMBER 4, 2024

For  small businesses , there’s the  WhatsApp Business app , while enterprise businesses can use the  WhatsApp Business API.  Besides being the second largest social media app, YouTube is often called the second largest search engine after Google, its parent company. With over  1.32

Branding

Backlinko

JULY 19, 2024

So you can find the right solution to improve your website’s SEO. Choosing the right rank tracking tool for your website ensures you have all the features and data you need. You can also track your rankings across devices and locations to see how your website performs in different markets. Potentially harming your rankings.

SEO

Hubspot Marketing

JULY 10, 2024

It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google. Because algorithms and search patterns are always changing, there’s no such thing as a perfectly optimized website. Here's what I’ll cover below: What is a rank tracker tool?

Price

Search Engine Land

JULY 8, 2024

Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website.

SEO

Martech

FEBRUARY 12, 2025

Perhaps the most interesting concept is one the report calls attraction-driven marketing, or ADM. Download the 2025 State of Demand Gen Report from The Marketing Geeks website (no registration required). Email: Business email address Sign me up! Processing.

User-Generated

Backlinko

JULY 26, 2024

Messaging Optimization Connect your website to Anyword, and it’ll extract the copy for all your landing pages. Create content in different formats like headlines, social media posts, and website copy. Personal Assistant Toolbar TextCortex offers a browser extension called ZenoChat, a personal assistant AI toolbar.

Price

Martech

OCTOBER 10, 2024

This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. Advanced segment building with Google Tag Manager event integration lets you track anything you want on your website. Session recordings are recordings of individual users’ device screens using your website.

Analytics

Hubspot Marketing

APRIL 22, 2025

The agent also uses Application Programming Interfaces (APIs) to gather data from various sources like calendars and CRM platforms. So long as its running the right APIs, the agent can automatically build the meeting invite and send it to all parties. Agents make decisions and respond to feedback.

User-Generated

Welcome Software

JANUARY 10, 2025

Easy to use: If every little change on your site calls for a developer, then you’ve been seriously missing out. Tools like a visual editor empower marketing to execute changes directly on the website and respond quicker to the content needs of your customers.

Management

Customers.ai

DECEMBER 4, 2024

With just a few clicks, Klaviyo lets you create a dynamic segment called “Hot but Fading.” It identifies and segments your audience based on real-time data like website behavior and engagement history. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales.

eCommerce

Orbit Media Studios

APRIL 30, 2025

You discover: Prompts can be added to a text expander tool and called up with a quick keyboard shortcut. In ChatGPT, any automation can be called anytime with the @ symbol. Use a simpler API, a lookup or run an LLM locally on your machine whenever possible. Your AI proficiency and confidence are rising. You arent disrupted.

Transform

Martech

JULY 2, 2025

You need tools that allow marketers to build audience segments, craft conditional content, run tests and refine experiences without calling in the tech cavalry every time. Evaluate whether a platform can maintain consistency across websites, mobile applications, commerce storefronts and emerging digital channels.

Transform

Buffer Marketing

JULY 22, 2024

If you want them to visit your website, check out your social media page, or watch a video/read an article in full, choose the engagement objective. Different social media platforms call them different names, but usually, they fall under the category of awareness, engagement, or conversions.

Advertisers

Buffer Marketing

DECEMBER 5, 2024

  Track metrics beyond social media — monitor website traffic, conversions, and more to see how each specific channel contributes to your marketing goals.  Use Quintly's API to extract data into custom dashboards and integrate it with a BI solution. Pric e: Starts at $345 per month 14.

Analytics

Buffer Marketing

NOVEMBER 7, 2024

To give you an example, I’m going to imagine I’m launching a vacation rental website — an alternative to AirBnB. You’ll usually find bits of this information on competitors’ websites. Perks Dig through your competitors’ websites to see if they offer something complimentary with their product.

Customer Acquisition

Martech

FEBRUARY 20, 2025

Users receive tailored recommendations based on data from website analytics, competitor analysis, brand sentiment social media performance. It includes lead generation from website traffic, converting visitors into qualified leads. The API is designed to enhance search and relevance for business applications.

User-Generated

Orbit Media Studios

APRIL 2, 2025

By Andy Crestodina Your website isnt just for human visitors anymore. AI is already visiting your website. But does your website work well for the AI visitor? Is it an AI-friendly website? Today, using our best research and input from AI marketing experts, well share a checklist for website AI-readiness.

User-Generated

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Real-Time User Behavior Visualization Think of this as a live feed of your website in action.

eCommerce

Search Engine Land

SEPTEMBER 23, 2024

Meta Ads offers an alternate metric called “frequency (cumulative).” Also, it can’t be found in the regular data exports (API, Ads Report, etc.). You’ll need to create a custom KPI called net new reach to accomplish this. You can export its root component (Reach) relatively easily through the API, the user interface, etc.

Key Performance Indicator

Customers.ai

OCTOBER 4, 2024

Here’s the breakdown: “Confidential matching is powered by a technology called confidential computing, which uses special software, and hardware called a trusted execution environment or TEE (you may recall we mentioned this at GML this year) to securely process data. X-Ray website visitor identification for free.

Customer

Lynton Web

MAY 8, 2025

Your recreation center's website is much more than an online brochure. While we explored comprehensive marketing strategies in our previous article , this second installment focuses on transforming your website into a conversion powerhouse that attracts visitors and converts them into active members and program participants.

Transform

Martech

APRIL 4, 2025

Events can be compared to individual user interactions, such as page views, specific clicks on a particular call to action or purchase form submissions. Configuring and analyzing these events against your market goals and KPIs measures performance, and gain granular insight into how people interact with your website.

Key Performance Indicator

Use Insider

OCTOBER 24, 2024

You can use them to personalize each touchpoint on your website and mobile app, as well as on channels like email and SMS. Website personalization tools : Unbounce, Proof, Instapage, Acquia, VWO. Visit our website or schedule a demo with our team to learn more. customers or subscribers). But what about anonymous visitors?

eCommerce

Lusha

JULY 30, 2025

The moment everything shifted I started noticing it in our own sales conversations when prospects would join discovery calls already knowing our pricing , our competitors, and exactly which features they cared about. They’d done their homework before we even knew they existed.

CRM

verse.ai

JULY 29, 2025

For example, if a customer fills out your “Contact Us” form on your website, and it takes your business 24 hours to respond, your speed to lead is 24 hours. Speed to lead applies to any channel that you use for follow up, including forms, phone calls, chats, SMS, emails, and social media messages.

CRM

Lusha

AUGUST 10, 2025

Sales prospecting has evolved far beyond cold calling from a phone book. The platform delivers 95%+ verified contact data directly into existing sales tools, including through a browser extension that works with LinkedIn profiles and company websites. Q: How can AI improve my prospecting results?

CRM

SocialPilot

APRIL 1, 2025

If your website doesnt immediately establish trust, potential customers might leave without making a purchase. Lets walk through the easiest ways to embed Google reviews on a WordPress website. Your dynamic Google review widget is displayed on your website, updating automatically as new reviews roll in.

User-Generated

Hubspot Marketing

JULY 10, 2025

Meanwhile, Brauer Natural Medicine increased their website traffic from social media by 573% and transformed their digital marketing capabilities. Casio achieved a 54% increase in web visits, 71% increase in new contacts, and 27% increase in customers using HubSpot's comprehensive platform.

eCommerce

Customers.ai

NOVEMBER 27, 2024

Website visitor identification flips the script, showing you who’s lurking behind all those “anonymous” sessions. Here is how to identify your website visitors with Customers.ai.: Start identifying your website visitors That’s it! Once the pixel is installed and verified, you can start identifying your website visitors.

eCommerce

SocialPilot

APRIL 2, 2025

Studies also show that adding Google reviews to your website can boost its organic traffic by up to 25% and conversion rates by up to 67%. This tells us that displaying reviews on a website serves as a virtual nod. Google has built-in sharing and embed options to help businesses display customer reviews on their websites.

Shoppers

Martech

JULY 3, 2025

RMNs segment audiences by traits like location, hobbies, life stage or recent purchases, allowing brands to deliver tailored messaging that drives users to their websites and landing pages. The strength of non-endemic advertising lies in its targeting capabilities. Dig deeper: Amazon’s new Retail Ad Service brings RMN to the masses 3.

Retail

Hubspot Marketing

JULY 15, 2025

Integrated appointment scheduling with intake forms: Prospects book consultations directly from the website, automatically receive intake questionnaires, and trigger welcome sequences. Multi-channel client communication: Centralizes emails, calls, social media messages, and client portal communications in one timeline.

Law

Lusha

AUGUST 10, 2025

Sales prospecting has evolved far beyond cold calling from a phone book. The platform delivers 95%+ verified contact data directly into existing sales tools, including through a browser extension that works with LinkedIn profiles and company websites. How can AI improve my prospecting results?

CRM

Use Insider

JANUARY 23, 2025

Test different opt-in methods for expanding your SMS subscriber list Growing your contact lists can be as simple as adding a pop-up or lead collection overlay on your website or mobile app. Their previous interactions with your website, mobile app, or other marketing channels. on which pages) your opt-in forms should be.

Marketing Strategy

Duct Tape Marketing

APRIL 24, 2025

And I know you have a story that you talk about one of your early on experiences with chat, GBT, I think you call it your Mediterranean ice cream moment. API ChatGPTs back then. You can call up any time. Sara Nay (14:24.614) websites and marketing in general is going to have to shift because of the AI agents world.

Transform

Hubspot Marketing

JULY 14, 2025

As more people begin their car-buying journey on your website, sales teams must decipher who’s serious about driving the car off the lot — and who’s just kicking the digital tires. An automotive CRM collects and stores relevant customer data from all your separate sources, such as your website and walk-ins.

CRM