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5 steps to reducing martech bloat through API integration

Martech

Reducing martech bloat through API integration. The concept of an application programming interface (API) dates back to the 1960s. Software engineers initially used it to create application-specific programming interfaces, making it more straightforward for developers to work with different hardware and software.

Finance 104
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9 Chatbot builders to enhance your customer support

Sprout Social

These builders offer a user-friendly interface with customizable templates and network integrations. They should offer a straightforward, intuitive interface that enables you to build and customize your chatbot without extensive technical expertise. It helps you engage with customers, answer inquiries and perform automated tasks.

Customer 105
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19 Best AI Platforms for Marketers and Marketing Analysts in 2023

Hubspot Marketing

The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence. Its OpenAI API enables developers and researchers to explore, experiment, and leverage AI models and frameworks.

Transform 110
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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. The acronym has helped you compare the best prices for flights, allowed you to embed a map into your store’s website and seamlessly processed your credit card payments. But what is an API and why does it matter to you? What is an API? API stands for application programming interface.

Price 109
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What's an API and how are they connected to a headless CMS

Welcome Software

” Perhaps you’ve already experienced this with APIs. Or maybe you haven’t asked about APIs at all – that’s totally fine, too. So, let’s chat about APIs and microservices, what they are, and what in the world they have to do with headless CMS. What’s an API? So, how do APIs work?

Food 40
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How to build the perfect mobile CMS

Welcome Software

An API (Application Programming Interface) consists of rules that allow two applications to talk to each other. A CMS is an application that aids in creating, producing and managing digital content (e.g., Because it doesn’t matter how visually stunning your website is on a desktop.

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How to build the perfect mobile CMS

Welcome Software

An API (Application Programming Interface) consists of rules that allow two applications to talk to each other. A CMS is an application that aids in creating, producing and managing digital content (e.g., Because it doesn’t matter how visually stunning your website is on a desktop.