Scoop.it!

MARCH 7, 2024

But if your audience can’t use or access this content, you risk undermining all your good work. For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? What Is Accessible Content? Is the Content Perceivable to Everyone?

Management 90

Management SEO Content Marketing Customer Marketing 90

Search Engine Land

MAY 8, 2024

While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. Still, without SEO, the website could be missing the traffic required to convert. SEO and user experience (UX) are critical components of modern digital marketing strategies.

SEO 94

SEO Gen Z User-Generated Health 94

Search Engine Land

MAY 6, 2024

If you’ve been investing in SEO for some time and are considering a web redesign or re-platform project, consult with an SEO familiar with site migrations early on in your project. Unintentional website performance changes ( Core Web Vitals and page speed). A website redesign is a great time to clean house.

SEO 127

SEO Analytics Communications Management 127

Martech

NOVEMBER 16, 2023

It’s making web accessibility for people with disabilities the focus of its marketing and a larger part of its technology. Then in the opening general session, co-founder and CTO Dries Buytaert and CMO Jennifer Griffin Smith focused much more on accessibility than AI. It definitely means that the website is better,” said Smith.

Non-Profit 111

Non-Profit Branding CMO Law 111

Hubspot Marketing

APRIL 2, 2024

If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. Embed means to integrate external content into another website or page. But wait a second. And what is HTML?

User-Generated 96

User-Generated Place Management Customer 96

Search Engine Land

MAY 16, 2024

Google has added two new crawlers to the Googlebot family of web crawlers: GoogleOther-Image GoogleOther-Video Google said these two new crawlers are versions of GoogleOther optimized for fetching image and video bytes. Many of you check your crawling activities and bot activity on your website and in your log files. GoogleOther-Video.

Product 62

Product SEO 62

Sachs Marketing Group

APRIL 25, 2024

Web design significantly influences SEO by affecting how easily users interact with a site. Additionally, responsive design ensures the site is accessible on all devices, which is crucial for mobile rankings. A website is the front door to any business, making its design and discoverability essential.

SEO 52

SEO Transform Digital Marketing Health 52

Search Engine Land

SEPTEMBER 27, 2023

At least 26 of the top 100 most popular websites – and 242 of the top 1,000 – are now blocking GPTBot , the web crawler OpenAI introduced Aug. That’s a 250% increase since last month, when just 69 of the top 1,000 websites had blocked GPTBot , according to an updated analysis from AI content and plagiarism service Originality.ai.

SEO 141

SEO 141

Search Engine Land

APRIL 22, 2024

Gartner predicted search traffic will fall due to the rise of AI chatbots, virtual agents and AI answer engines providing direct answers, as opposed to having to click on a website to find an answer. Tapping on that link will bring you to the web, but keep you within the Meta app. How Meta AI works. What it looks like. ” Meta.ai

SEO 119

SEO 119

Search Engine Land

MARCH 15, 2024

Google also told us that searchers can use this filter to hone in on results from hundreds of forums from across the web. ” Google also said people can use this filter to hone in on results from hundreds of forums from across the web. More on perspectives. Perspectives not going away.

SEO 134

SEO 134

OnPassive Marketing

JANUARY 19, 2024

It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. When users enable SGE, they’ll notice a redesigned search results page, presenting familiar web results but organized in a new and more informative way.

Transform 145

Transform User-Generated SEO Advertising 145

Buffer Marketing

APRIL 11, 2024

Which emails, social posts, or web pages are people viewing and interacting with? Google Analytics (free): Your most popular web pages and how people are landing on your site. minute): Seamlessly transcribe video and audio recordings with AI to make your content more accessible to all audiences. Rev (from $0.25/minute):

Energy 114

Energy Marketing Marketers Direct Mail 114

Martech

JANUARY 8, 2024

And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people. The reason for this is one word: privacy. But there is opportunity amidst the chaos. billion category.

Analytics 129

Analytics eCommerce Advertising Advertisers 129

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. So, what is your website UX like? Is it a digital masterpiece that captivates and retains your audience, or is it lagging behind, stuck in the web design trends of yesteryears?

Transform 90

Transform SEO Analytics Customer 90

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways.

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Marketing Insider Group

APRIL 2, 2024

Imagine your website is a sleek, high-performance sports car. Technical SEO might not have the glamor of flashy ads or the immediate appeal of viral content, but it’s the unsung hero making sure your website is discoverable, accessible, and primed for success. Website Crawling and Indexing Google handles over 3.5

SEO 64

SEO Health Analytics Product 64

Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get? How many visitors does a website typically get? How many visitors does a website typically get? It depends. With over 1.9

B2C 143

B2C Analytics User-Generated SEO 143

Search Engine Land

APRIL 11, 2024

We call it web answers internally. Google’s mission has been to organize the world’s information and make it universally accessible and useful. Google historically has done its best to reflect what’s on the web and provide trustworthy, high-quality information. … We’ve always answered questions where we can.

Transform 117

Transform User-Generated SEO Branding 117

Search Engine Land

FEBRUARY 27, 2024

Why do AI bots like GPTBot crawl websites? Simply put, bots like GPTBot are crawling websites to gather information. The main difference is rather than an AI platform passively being fed data to learn from (the “training set,” if you will), a bot can actively pursue information on the web by crawling various pages.

User-Generated 110

User-Generated PR New Technology Branding 110

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after.

Transform 118

Transform User-Generated Analytics Branding 118

Search Engine Land

AUGUST 7, 2023

OpenAI has published information about its new web crawler named GPTBot. GPTBot is OpenAI’s web crawler, used by OpenAI to crawl the web, consume knowledge for its AI features, such as ChatGPT, and use that to provide AI-generaterd answers to your questions. You can read the documentation on GPTBot over here.

SEO 98

SEO 98

Rock Content

NOVEMBER 14, 2023

In 2023 and beyond, a great website is more than just something helpful to have at your disposal. However, a lot goes into building a truly effective website these days, and it’s easier than you think to miss certain details. Here are a few to be aware of before launching or updating your website design.

SEO 82

SEO Place Branding Product 82

Hubspot Marketing

FEBRUARY 24, 2023

Pro tip: Create a website designed to convert using HubSpot's free CMS tools. Note that we will use the commonly used term “Rendering” in place of Accessibility.) Let's cover these technical SEO fundamentals before we move on to the rest of your website audit. We’ll cover these steps in-depth below. Six seconds.

SEO 127

SEO User-Generated Place Product 127

Search Engine Land

DECEMBER 21, 2023

Spammy AI content all over the web You don’t need to be in SEO to know generative AI content has been finding its way into Google search results over the last 12 months. The result: Lots of AI-created, low-quality content flooding the web. But many SEOs and experienced website managers disagree.

User-Generated 137

User-Generated SEO Branding Management 137

Search Engine Land

DECEMBER 4, 2023

We believe these tools helped website owners make the web a better place – thank you for working with us on this journey,” Google posted on X. ” Access removed. Also the mobile friendly testing tool, which is accessible over here , has been redirected to Lighthouse. What Google wrote.

SEO 126

SEO Place 126

SMA Marketing

MARCH 21, 2024

Whether you’re looking to refresh your website or launch a new business site, your chosen website platform is important. Website builder platforms have greatly improved. Learn more about what to look for when choosing the best website platform for your business below. What Is a Website Builder?

User-Generated 52

User-Generated Analytics SEO Price 52

Search Engine Land

SEPTEMBER 21, 2023

Previously, Bing only showed web search and crawling data, now this report gains metrics on Bing Images, Bing Videos, Bing News, Bing Knowledge Panel, and more. Chat is combined with web data at this point, but this should not be surprising to anyone as we expected Bing not to release individual Bing Chat data any time soon.

SEO 108

SEO 108

Search Engine Land

MAY 16, 2024

In Google’s Gemini era, apparently, links will now live in a Web filter. If you’re lucky, Web will be the fourth option you can choose (after All , Images , Video and News ) – or you may have to hunt for the Web filter under the More options. Clearly, he wasn’t wrong. We knew this was coming.

User-Generated 65

User-Generated Advertising Advertisers Search Marketers 65

Search Engine Land

JANUARY 12, 2024

The repercussions of negative, false and defamatory content on the web are profound for businesses and individuals, especially when it ranks highly on Google. This article explores nine of the most effective and commonly used strategies for removing negative content from the web. The website is not a business review site.

Law 120

Law User-Generated Management Communications 120

Search Engine Land

AUGUST 25, 2023

At least 69 of the 1,000 most popular websites in the world have blocked GPTBot , the new web crawler OpenAI introduced Aug. Clearly, several popular websites have already blocked GPTBot, presumably because they don’t want OpenAI scraping their data to help train its models – at least not without compensation. Why we care.

Branding 92

Branding SEO 92

Search Engine Land

MARCH 8, 2024

The day after Google released its new search spam policies , including the March 2024 spam and core updates, Google began penalizing websites that the search company felt violated those spam policies. You can test accessibility by using the URL Inspection tool. In your reconsideration request, describe your fixes.

User-Generated 137

User-Generated SEO 137

Marketing Insider Group

NOVEMBER 29, 2022

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI).

Transform 112

Transform SEO Education Branding 112

Search Engine Land

OCTOBER 9, 2023

“SGE is a Search experiment so website administrators should continue to use the Googlebot user agent through robots.txt and the NOINDEX meta tag to manage their content in search results, including experiments like Search Generative Experience,” a Google spokesperson told us. . SGE AI-answers.

User-Generated 144

User-Generated Management Product SEO 144

Search Engine Land

JANUARY 4, 2024

However, the importance of internal linking extends beyond SEO; it’s pivotal in creating a navigable, user-friendly website, especially for people with disabilities. Internal linking is one area that SEO has influence in terms of where and how it appears on a website. link text) is fundamental for website accessibility.

SEO 134

SEO Copywriting Communications Promotion 134

Search Engine Land

AUGUST 24, 2023

Meta is widely rolling out its web version of Threads. The expansion to the web could potentially enhance Threads’ active user count and provide a solution to its retention issue. The web version of Threads, threads.net , works in a similar way to the app. Why we care. How it works. SUBSCRIBE See terms.

Promotion 95

Promotion Search Marketers Branding Marketing 95

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Why we care.

Advertising 108

Advertising Advertisers Price Product 108

Search Engine Land

APRIL 26, 2024

Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. Identify your customer One fundamental mistake many SEO experts make is focusing on the website and forgetting about the customers. The transformative rise of AI. But what are your options?

Product 109

Product SEO Gen Z Transform 109