Trade Press Services Newsletter

JUNE 1, 2023

Regular competitive analysis is critical to developing a marketing strategy and consistently observing your competitors is essential to refining your ongoing marketing efforts. It’s also important to regularly review competitors’ websites for news announcements, case studies, and other relevant updates. Go Digital.

Transform 130

Transform Communications SEO Marketing Strategy 130

Search Engine Land

DECEMBER 1, 2023

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. But what exactly is a content gap analysis, and how do you do it? What is a content gap analysis? What are the best tools for content gap analysis?

SEO 126

SEO eCommerce Market Research Product 126

Backlinko

MAY 13, 2024

For example, Stratedia , a marketing agency, improved its clients’ results after investing in Semrush Local, a suite of local SEO tools. Whether you’re a small business owner or manage an agency, rank-tracking tools can help you achieve top positions in local search. The tool will also tell you if you get featured snippets.

Price 82

Price SEO Management User-Generated 82

Search Engine Land

FEBRUARY 20, 2024

Despite new trends and innovative tools like AI stealing the limelight occasionally, many competitive industries continue to focus their SEO efforts primarily on building PageRank-passing link building. More importantly, it almost always distracts from much more sustainable ways of growing organic Google and Bing traffic to the website.

SEO 119

SEO User-Generated Retail Branding 119

Marketing Insider Group

OCTOBER 17, 2023

A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. This is where the magic of SEO competitor analysis comes in. Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% of all website traffic. Know your strengths.

SEO 101

SEO Transform Analytics Customer 101

Search Engine Land

NOVEMBER 10, 2023

Misunderstanding the relationship between impressions and rankings Understanding the relationship between impressions and website’s average ranking metric can save you plenty of time when you’re reporting on SEO performance. Did your website impressions increase and the average ranking metric decrease? Here’s why.

SEO 129

SEO Advertising Advertisers Place 129

Search Engine Land

JANUARY 11, 2024

This article compares the performance of GPT-4 and Google Cloud’s machine learning APIs on common SEO tasks where automation can be implemented, including semantic analysis, classification, translation, and image understanding. You can also analyze unstructured text through syntax analysis.

Transform 136

Transform SEO User-Generated Whitepaper 136

Search Engine Land

SEPTEMBER 5, 2023

Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: If and when Google SGE goes live, how will it impact organic traffic? Will our traffic drop, and if so, by how much? Using this framework, we have: Estimated SGE traffic drops for 23 websites.

SEO 144

SEO Management User-Generated Product 144

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic. It also improves user experience to drive engagement and conversions.

SEO 133

SEO User-Generated Transform Market Trends 133

Search Engine Land

MAY 9, 2024

The left brain when it comes to technical, data analysis, etc. There are a number of tools available to help research your target audience. You can also leverage Google Trends, Facebook Audience Manager and persona mapping or survey tools to learn more about your potential audience. Yandex, Baidu, DuckDuckGo?

SEO 99

SEO User-Generated PR Analytics 99

Search Engine Land

APRIL 17, 2024

And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app. “A This is especially true for SEO specialists and managers who currently use website traffic from organic search to measure their results. And who can blame them?

Whitepaper 128

Whitepaper Analytics User-Generated Key Performance Indicator 128

Backlinko

MAY 13, 2024

For example, Stratedia , a marketing agency, improved its clients’ results after investing in Semrush Local, a suite of local SEO tools. Whether you’re a small business owner or manage an agency, rank-tracking tools can help you achieve top positions in local search. The tool will also tell you if you get featured snippets.

Price 62

Price SEO Management User-Generated 62

Rock Content

APRIL 22, 2024

Traffic by channel: Where are your visitors coming from? Traffic by location: Are most of your visitors coming from a specific area? Bounce and exit rates: How many visitors leave your website without taking action? How does morning website traffic compare to afternoon traffic?

Digital Marketing 88

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 88

Marketing Insider Group

OCTOBER 16, 2023

That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. Competitor analysis.

Market Research 102

Market Research Content Marketing Analytics SEO 102

Martech

APRIL 18, 2024

And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app. “A Many SEOs use Search Console to measure organic search traffic. This study included thousands of domains and tens of billions of sessions, though it excluded direct traffic.)

Whitepaper 117

Whitepaper Analytics User-Generated Key Performance Indicator 117

Search Engine Land

NOVEMBER 16, 2023

Manually collecting data for numerous client projects from different data sources, such as traffic stats, search rankings, technical issues, backlinks and competitive analysis, consumes valuable time. Automated SEO reporting is the process of using digital tools to generate, compile, and deliver SEO performance reports to clients.

SEO 106

SEO Health Communications User-Generated 106

Marketing Insider Group

MAY 14, 2024

To unlock concrete insights from your analysis, use concrete information. Social media posts, your website, email announcements, and print materials should all share the same information and voice. Website Event Page: Serve as a reference for event information. Review past events and the marketing strategies you used.

Event Marketing 90

Event Marketing Marketing Plan Key Performance Indicator Logistics 90

Search Engine Land

SEPTEMBER 18, 2023

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. A cautionary tale Maintaining traffic during a redesign can be tricky.

SEO 130

SEO New Technology Management Digital Marketing 130

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. So, what are the best B2B marketing tools to add to your arsenal right now? To install the Website Visitor ID X-Ray Pixel , sign up (for FREE!), Select + New Automation and get your pixel.

CRM 111

CRM User-Generated Analytics Marketing 111

Duct Tape Marketing

FEBRUARY 3, 2024

Weekend Favs February 3 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Its user-friendly interface and actionable insights ensure that your website not only ranks higher but also attracts more targeted traffic.

SEO 75

SEO Marketing Marketers 75

Vertical Response

MARCH 29, 2024

Looking to increase your website’s organic traffic? This guide offers actionable insights on leveraging SEO, content marketing, and a user-centric approach to drive sustainable traffic from search engines to your website. You’re in the right place.

Transform 68

Transform User-Generated SEO Analytics 68

Hubspot Marketing

OCTOBER 18, 2023

As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions and leading to more revenue. You need to test and see if the phrases you target actually result in traffic. Are you missing any targets that would increase your traffic? This is where an SEO report comes in.

SEO 96

SEO Advertising Advertisers User-Generated 96

Martech

OCTOBER 31, 2023

GA4 collects and stores interactions with your website or your app as events, those events provide insights on what’s happening,” said Sharon Mostyn, speaking at The Martech Conference. Mobile and app measurement and more Website metrics are only part of the picture. It can also determine what offline things are driving traffic.

Analytics 121

Analytics User-Generated Price Promotion 121

Orbit Media Studios

FEBRUARY 14, 2023

This is true for every website and for every content audit I’ve ever done. A small handful of articles pull in a big percentage of traffic and conversions. A report of your top posts by traffic probably looks something like this. A few posts bring in a lot of traffic, while most articles drive little or no traffic.

SEO 144

SEO Content Marketing Analytics Promotion 144

Search Engine Land

MARCH 5, 2024

Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. It tells you how fast your website loads from a given test location, with a given network connection and a specific test device.

User-Generated 115

User-Generated Analytics SEO 115

Search Engine Land

NOVEMBER 16, 2023

To succeed in Google search, SEO professionals must stay updated on Google’s algorithm changes and be adaptable to evolving search trends that influence website rankings and online visibility. In other tests, Bard has claimed access to paid tools like Semrush and Sitebulb. Enter Bard, Google’s conversational AI chatbot.

SEO 112

SEO User-Generated Analytics Product 112

Search Engine Land

APRIL 4, 2024

There’s nothing like spotting a nose-dive in organic traffic to make an SEO’s heart skip a beat. Together, they make up the framework for a methodical analysis that covers all your bases and uncovers all the issues. They are, after all, different metrics measured by different tools, using different methodologies!)

SEO 125

SEO Analytics PR Branding 125

Search Engine Land

APRIL 15, 2024

As a side note, while Google is at war with low-quality generic content, don’t feel like you can’t use AI tools to help. Just ensure you use these generative AI tools as an SEO assistant rather than create the whole article for you. To improve our website’s ranking on Google. Second analysis: I want more organic traffic.

Customer loyalty 122

Customer loyalty SEO User-Generated Product 122

Martech

JANUARY 13, 2022

He added, “Consumers begin their journey with the tool that many of us use hundreds of times a day. A brand’s website is often the first, and most lasting, impression customers will have of your organization. The website is a shared responsibility and it requires proper strategic leadership,” Dunham said. What do the tools do?

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Search Engine Land

FEBRUARY 2, 2024

While the main goal is typically increased leads and revenue, tracking incremental progress through rankings, traffic, and conversions also matters. This article provides tips on how to set up and use data from rank tracking tools, website analytics and call tracking to uncover opportunities and accurately quantify local SEO wins.

SEO 136

SEO Real Estate User-Generated Analytics 136

Search Engine Land

FEBRUARY 16, 2024

However, this has increased with Amazon’s focus on using AI and machine learning for product recommendations, search relevancy, and customer behavior analysis. Amazon even has its own AI tool to help with product listings. Amazon has even introduced a new AI-powered image generation tool to help you produce improved creative.

Marketing Strategy 128

Marketing Strategy Shoppers eCommerce Advertising 128

Backlinko

APRIL 12, 2024

This means that you can attract more organic traffic to your business listings and site. More traffic can mean more customers. Like this: These websites may have earned a high SERP ranking, at least in part, by including the target keyword “bakery in Illinois” on their site. Do it right, and your business becomes more visible.

Customer 88

Customer SEO Place Price 88

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Knowing whether the platform is a true enterprise solution or a simple tool that may not scale for your business needs is crucial. Does their tool make hreflang coding recommendations?

SEO 112

SEO CRM Search Marketers Price 112

Neil Patel

FEBRUARY 1, 2021

With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze. An SEO plugin offers you tools and powerful features like audit checklists, sitemaps, and content insights to optimize your website.

SEO 144

SEO Price Analytics Social Media Marketing 144

Unbounce

SEPTEMBER 29, 2023

You can think of your ads as the star performers, doing all the flashy, attention-grabbing stuff, but it’s your landing page analysis (like a behind-the scenes producer) that’ll ultimately help you get the job done and bring in those conversions. TABLE OF CONTENTS What is landing page analysis? What is landing page analysis?

Analytics 111

Analytics Transform Digital Marketing Management 111

Martech

MAY 16, 2024

The Senate roadmap doesn’t point us toward a future in which patients, workers, and communities are protected from the current and future excesses of the use of AI tools and systems. Message Analysis provides AI-powered insights into messages through automated modeling and labeling.

User-Generated 60

User-Generated Market Research Communications Customer 60

Search Engine Land

SEPTEMBER 29, 2023

Through these key reports in GA4, we can review organic data that reflects key local behaviors: Demographic details Traffic acquisition and user acquisition Landing page Library (custom reports) Explore However, none of these reports are perfect. Traffic acquisition : Multiple sessions of traffic from the same user.

SEO 130

SEO User-Generated Analytics Customer 130