Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. What are MFA websites? MFA websites are sites created primarily for profit through advertising and generally provide a poor user experience, potentially damaging the reputation of digital advertising overall.

Advertising 127

Advertising Advertisers Non-Profit Branding 127

Search Engine Land

JANUARY 29, 2024

Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped.

Retail 135

Retail Advertising Advertisers Performance Marketing 135

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Dig deeper: Why we care about retail media networks Data.

Retail 109

Retail Advertising Advertisers Promotion 109

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. When we examine what makes effective linear TV commercials, we look at the characters, the story, and the humor. So, what makes a successful over-the-top ad campaign?

Advertising 105

Advertising Advertisers Entertainment Place 105

Search Engine Land

APRIL 9, 2024

shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. Research into the digital advertising landscape conducted by software engineering and digital consultancy company Intellias found that: 25% of U.S What Intellias is saying. Why we care. Retailer website influence.

Shoppers 94

Shoppers Retail Advertising Advertisers 94

Search Engine Land

APRIL 12, 2024

JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase Media Solutions was announced April 3. Like retailers, we have first-party data and a dedicated audience.

Retail 93

Retail Advertising Advertisers Promotion 93

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Advertising 111

Advertising Advertisers Finance Retail 111

Search Engine Land

FEBRUARY 27, 2024

Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. What is the Search Partner Network? What is Adalytics? Why we care.

Advertising 132

Advertising Advertisers Place Search Marketers 132

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer. What Meta is saying. Why we care.

Advertising 100

Advertising Advertisers Performance Marketing Marketing Strategy 100

Search Engine Land

FEBRUARY 22, 2024

Marketers have long claimed that Google is pushing automation to gain more advertising control. Commenting on Eccel’s post, Digital Marketing Consultant MD Alamin Munsi said on X : “The PMax box is already way bigger than the other campaign-type boxes and Google Ads is now pushing it further with ‘Recently Used.'”

Advertising 114

Advertising Advertisers Performance Marketing Digital Marketing 114

Search Engine Land

MARCH 4, 2024

Google’s decision to kill the cookie effectively put a ticking clock on the current state of digital advertising. In this article, we’ll share some fundamental changes that the end of cookies will likely bring to digital marketing and paid search. Google’s changes won’t impact this type of data collection.

Advertising 116

Advertising Advertisers Marketing Strategy Customer 116

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. Remember FLoC ? It was not friendly. The answer is, perhaps, obvious: the walled gardens.

Advertising 112

Advertising Advertisers Analytics Place 112

Martech

APRIL 25, 2024

And what messaging will most appeal to their unique perspective and values? Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio. The “digital divide” is a fallacy as 50+ audiences: Have keenly adopted smart technology.

Health 90

Health User-Generated Marketing Marketers 90

OnPassive Marketing

JANUARY 19, 2024

The future of search is undergoing a significant transition in the rapidly changing digital world. We’ll look into what SGE is in this blog article, discuss how it can affect organic traffic, and discuss how website owners can adjust to this major change in the digital landscape.

Transform 145

Transform User-Generated SEO Advertising 145

Customers.ai

FEBRUARY 7, 2024

From crafting mind-blowing digital campaigns to making waves with innovative strategies, they’ve got the creds to back it up. Follow their lead for a masterclass in making your mark in the advertising universe. Jumping into the ad scene is like entering a party where everyone’s talking at once.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. And for consumers with money to spend, there are new ways to shop through social commerce.

Entertainment 137

Entertainment Advertising Advertisers User-Generated 137

Search Engine Land

MARCH 4, 2024

Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and team structures are based. Users have become increasingly aware of what data is collected and how it is used online. But what else is new for the industry that never stops evolving?

Traditional Marketing 122

Traditional Marketing Marketing Marketers Digital Marketing 122

Search Engine Land

MARCH 20, 2024

Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad Exchange (DRAX). As businesses move their advertising budgets away from traditional TV to digital video platforms, TV networks are feeling the impact. What Disney is saying. ” What Google is saying. .”

Advertising 95

Advertising Advertisers Analytics Management 95

Search Engine Land

FEBRUARY 28, 2024

billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. What the lawsuit is saying. ” What Google is saying. Google is facing a $2.27 Crucially, these funds could have been reinvested into strengthening the European media landscape.”

Advertising 125

Advertising Advertisers Search Marketers Customer 125

Search Engine Land

OCTOBER 9, 2023

Digital advertising could be on the cusp of changing forever. While there are numerous digital advertising providers, Google still captures approximately 28% of digital ad spend , making it the industry’s predominant player. If the DOJ wins the lawsuit, the digital advertising landscape will forever change.

Advertising 121

Advertising Advertisers Price Search Marketers 121

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Advertising 105

Advertising Advertisers Finance Entertainment 105

Search Engine Land

MARCH 4, 2024

Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. However, some antitrust claims made by advertisers, particularly those centred on ad-buying tools, have been dismissed. What has Gannett said? What has Google said? judge has ruled.

Advertising 94

Advertising Advertisers Law Price 94

Search Engine Land

SEPTEMBER 20, 2023

When most of us think of online advertising, we think of Google Ads. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. There’s another type of advertising that’s often overlooked: programmatic advertising. There’s another type of advertising that’s often overlooked: programmatic advertising.

Advertising 126

Advertising Advertisers Real Estate Transform 126

Search Engine Land

JANUARY 30, 2024

Google’s parent company, reported record-breaking advertising revenue of $65.52 Google’s advertising network was slightly down 2.1%, however, this was an improvement on the 2.6% billion but also exceeded what analysts had predicted at $85.3 What Google is saying. Alphabet Inc., loss reported in the third quarter of 2023.

Advertising 120

Advertising Advertisers Search Marketers Branding 120

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. What’s more, signal loss means advertising budgets are already tilting toward the big walled gardens. Where the focus is.

Advertising 114

Advertising Advertisers Place Branding 114

Martech

APRIL 19, 2024

And they already have much of the information that advertisers request from prospects in a lead gen form. Isn’t this digital marketing heresy? People share on Instagram or Facebook what they want others to know about them.” Social media platforms like Meta are, of course, rich in data. More personal questions?

Social Media Marketing 108

Social Media Marketing B2C Whitepaper Marketing 108

Martech

APRIL 1, 2024

Prompt: What do you think about retargeting? Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Please keep answers simple.

Customer 84

Customer CMO User-Generated Advertising 84

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. What does this mean for you?

Advertising 70

Advertising Advertisers PR Millennials 70

Search Engine Land

FEBRUARY 15, 2024

Google responded by stating that the report contains “many inaccuracies” and “overlooks”ignores” the broader goal of the Privacy Sandbox, which is to improve user privacy while still enabling effective digital advertising. What the IAB Tech Lab is saying. What Google is saying. Why we care.

Non-Profit 101

Non-Profit Advertising Advertisers Place 101

illumin

JANUARY 9, 2024

Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media? Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023.

Retail 105

Retail Shoppers Entertainment Advertising 105

Customers.ai

APRIL 18, 2024

In the rapidly shifting sands of the digital marketing landscape, advertisers find themselves grappling with an array of ever-evolving challenges. But what if there was a way to turn these obstacles into opportunities? an innovative solution designed to breathe new life into your advertising efforts.

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. On Facebook specifically, programmatic ads are popular among programmatic advertisers. In 2019 , 56.3% of total programmatic ad spend.

Transform 105

Transform Customer Journey Advertising Advertisers 105

Martech

OCTOBER 13, 2023

Digital out-of-home (DOOH) is continuing to expand and evolve. Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. “The All these digital features have now come to out-of-home.” Why we care. Programmatic DOOH.

CMO 119

CMO Advertising Advertisers Retail 119

Search Engine Land

FEBRUARY 5, 2024

What is Google’s Privacy Sandbox? Google is introducing the Privacy Sandbox program as an alternative to third-party cookies to enable advertisers to deliver targeted ads in Chrome while minimizing improper cross-site and cross-app tracking. Publishers and advertisers may be less able to effectively identify fraudulent activity.

Advertising 133

Advertising Advertisers Search Marketers Branding 133

Search Engine Land

APRIL 12, 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Business email address Subscribe Processing.

Advertising 99

Advertising Advertisers Transform User-Generated 99

Search Engine Land

JANUARY 4, 2024

If your marketing heavily depends on targeted advertising with third-party cookies, it’s time to reconsider your tactics. What are third-party cookies? Begin preparing your websites now before Google completely retires third-party cookies in the latter half of 2024. Business email address Subscribe Processing.

Advertising 139

Advertising Advertisers SEO Digital Marketing 139

Search Engine Land

SEPTEMBER 18, 2023

Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. The platform reassured that despite the notification, no action is actually required by advertisers – it currently just serves as a potential recommendation. What has Google said? Why we care. SUBSCRIBE See terms.

Advertising 141

Advertising Advertisers Digital Marketing Search Marketers 141