Jeff Bullas

MARCH 1, 2023

There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform. What Exactly Are You Trying to Achieve? More inbound links. A viral marketing campaign to increase visibility. More inbound links, more traffic and more sales. More sales.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

The LeadG2 Blog

APRIL 18, 2024

Understanding your audience is a top priority in B2B marketing. The foundation of successful inbound marketing lies in comprehending your target persona—the individual or group you’re aiming to engage, convert, and delight.

Inbound Marketing 75

Inbound Marketing Marketing Marketers Place 75

The LeadG2 Blog

MARCH 5, 2024

One of the key benefits of Inbound Marketing is that it brings already educated and qualified leads to your company – making it easier for you to convert. But what elements do these campaigns have that make them stand out and reach the people you want it to?

Inbound Marketing 75

Inbound Marketing Education Marketing Marketers 75

Hubspot Marketing

MAY 29, 2023

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” As the saying goes, “You get out of it what you put into it.”

Content Marketing 123

Content Marketing Inbound Marketing Marketing Marketers 123

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. View image as a file.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

MAY 25, 2023

Inbound marketing is all about building a relationship with prospects before they make a purchase. So what is inbound recruitment? Like inbound marketing, inbound recruitment relies on attracting candidates with blog posts, social media, videos, and webinars. Converting the talent into applicants.

Inbound Marketing 92

Inbound Marketing Customer Acquisition Communications SEO 92

Aspiration Marketing

FEBRUARY 17, 2023

Someone introduced them to the idea of inbound marketing , and they're all in. The ball's in your court, so.now what? Our goal today is to demystify the process of getting a business blog off the ground and to help you feel less stressed about it.

Inbound Marketing 130

Inbound Marketing Marketing Marketers Content Marketing 130

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. What is demand generation? Demand generation marketing is about educating your audience with no expectation in return.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Rock Content

APRIL 8, 2024

While the basic idea behind local SEO isn’t difficult to understand, finding success in this critical marketing tool can be tricky. Laying the Foundation: Key Elements of Local SEO First, you need a practical understanding of local SEO and how it differs from what you might already do. Include a contact page on your website.

SEO 89

SEO Place Promotion Marketing Strategy 89

The LeadG2 Blog

FEBRUARY 22, 2024

I spend a lot of time talking to people about their business needs, and if there’s one thing I know for sure, it’s that nobody needs inbound marketing. Just like nobody needs TV advertising, or retargeting ads, or email marketing, or sponsored LinkedIn posts. And in many cases, inbound marketing can help you get them.

Inbound Marketing 52

Inbound Marketing Marketing Marketers Advertising 52

Rock Content

MAY 3, 2024

For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. What Is Interactive Content?

Transform 88

Transform Key Performance Indicator User-Generated Education 88

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. Check out what’s working currently.

Inbound Marketing 95

Inbound Marketing Price Marketing Marketers 95

Kuno Creative

FEBRUARY 8, 2024

When you think of content marketing, what comes to mind? Podcasting, videos, social media and other forms of multimedia marketing are not new, but they’re becoming increasingly critical parts of a comprehensive inbound strategy.

Content Marketing 84

Content Marketing Branding Marketing Marketers 84

Neil Patel

OCTOBER 27, 2020

The first group go out of their way in search of what they need. The second group waits on others to suggest what they should want. Either way, whether this article was forced on you ( outbound ) or you researched and found it yourself ( inbound ), the point is that you’re still here. So what does that tell you?

Outbound Marketing 139

Outbound Marketing Inbound Marketing Marketing Marketers 139

Hubspot Marketing

OCTOBER 25, 2023

And what should you do to ensure it isn't considered *GULP* web spam ? In this post, we’ll cover: 8 Qualities of a Search Engine Web Spammer Spam Website Example What then, Does Google Care About? Here are some examples of what Google considers spam: 1. Call it what you will; it’s not a good practice either way.

User-Generated 108

User-Generated SEO Analytics Real Estate 108

Hubspot Marketing

AUGUST 25, 2023

Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you understand how efficient they are at converting. 91% of our surveyed marketing and advertising professionals feel positive about conversion shifts after adding their landing page(s).

Inbound Marketing 103

Inbound Marketing B2C eBook Promotion 103

Lynton Web

AUGUST 3, 2022

INBOUND 2022 is coming! INBOUND 2022 , HubSpot’s annual conference, is Sept. Let us know what sessions you’re looking forward to by tweeting us @lyntonweb. Let us know what sessions you’re looking forward to by tweeting us @lyntonweb. INBOUND Overview. INBOUND 2022 Agenda. INBOUND 2022 Agenda.

CRM 98

CRM Price SEO Customer 98

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Search Engine Land

JUNE 28, 2023

When backlink efforts are combined with high-quality PR, these tactics drive more traffic to your site, boost quality inbound leads and – ultimately – generate more revenue to grow your business. What is the difference between digital PR and link building? Both are considered highly effective marketing tactics.

PR 97

PR Thought Leadership SEO Place 97

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Table of Contents What is keyword research? Why is keyword research important?

SEO 102

SEO Inbound Marketing Transform Analytics 102

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 110

Product Marketing Product Inbound Marketing Marketing 110

Rock Content

JUNE 12, 2023

The term inbound marketing refers to any method that a marketer might use to attract new leads, reinforce relationships with existing customers, or better meet the needs of their desired audience. However, not all inbound marketing channels are equal. Here’s a closer look at how to do that.

Inbound Marketing 58

Inbound Marketing Outbound Marketing Marketing Marketers 58

Hubspot Marketing

DECEMBER 13, 2023

To date, we've updated it more than 25 times, and what you see below is our latest version. We are grateful to our customers and to the inbound community for the success we've had so far. What do we believe? What makes us tick? HubSpot Culture Code Highlights Culture is to recruiting as product is to marketing.

Customer 113

Customer Product Marketing Marketers 113

OnPassive Marketing

JUNE 12, 2022

Inbound and outbound marketing strategies are two types of marketing that can be used to reach out to your target audience. Inbound marketing is about attracting potential customers to your website or blog by engaging them in conversation. Here are some tips for getting started with inbound and outbound marketing.

Outbound Marketing 69

Outbound Marketing Marketing Strategy Inbound Marketing Direct Mail 69

Martech

JANUARY 26, 2023

They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. Does the vendor seem to understand our business and our marketing needs? What is the number quarantine period you use before reissuing them? What is your service reliability guarantee?

Analytics 118

Analytics CRM Price User-Generated 118

Martech

NOVEMBER 14, 2023

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. It’s also a fraught time because nobody knows what will happen with holiday spending. This is the smallest gain since the first pandemic year.

Marketing Plan 131

Marketing Plan Retail Email Marketing User-Generated 131

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Branding 140

Branding Transform Marketing Marketers 140

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. How to make more sales with email: assess your current performance Before you drastically change your email marketing strategy, it pays to take a step back and assess how your emails have been performing.

Health 119

Health Copywriting Inbound Marketing Education 119

Martech

FEBRUARY 24, 2023

Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Metrics such as open rate and click-through rate were previously only available in the marketing email tool’s analyze space or exported and pieced together in an Excel sheet.

CRM 107

CRM Finance Analytics Management 107

Customers.ai

NOVEMBER 22, 2023

Google and Yahoo recently announced significant changes to their spam filter algorithms, prompting a reevaluation of strategies for email marketers and sales teams engaged in both inbound and outbound marketing efforts. Here at Customers.ai, we see this as an opportunity for better email marketing campaigns. Customers.ai

Outbound Marketing 113

Outbound Marketing Email Marketing Promotion Customer 113

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Are we optimizing inbound phone calls as a sales or lead-generating channel? What kind of data can we pull out of calls?

Analytics 102

Analytics CMO Price CRM 102

Hubspot Marketing

NOVEMBER 15, 2022

This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. How Marketing Metrics Are Shifting (or Staying the Same) in Early Q4. Q4 Web Traffic So Far.

Manufacturing 93

Manufacturing Health Education Inbound Marketing 93

Neil Patel

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What if there was a way to simplify? What is Marketing Automation?

CRM 145

CRM Price User-Generated Marketing 145

Lynton Web

OCTOBER 27, 2023

Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. Crafting Your Strategic Plan A well-orchestrated strategic plan is the linchpin of successful inbound marketing. To achieve this, understanding the competitive landscape is equally vital.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketing Marketers 59

Neil Patel

FEBRUARY 8, 2021

Call Tracking Metrics for Inbound vs. Outbound Calls. One crucial factor to consider before deciding on metrics is the difference between inbound and outbound call tracking metrics. You can’t measure the same data for inbound as you do for outbound. Inbound calls refer to all the calls an individual makes to your business.

Education 120

Education Management Analytics Digital Marketing 120

Sprout Social

MAY 18, 2022

The index provides a score on a scale of 0-100 based on what LinkedIn determines as the four most important “pillars”: Create a professional brand. Inbound connections and network growth. If you look at both inbound connections and network growth together, you’ll understand how wide your network is and how influential it may be.

Thought Leadership 138

Thought Leadership Social Media Marketing Analytics CRM 138

OnPassive Marketing

JUNE 26, 2022

Inbound marketing is the process of attracting, engaging, and retaining customers through content that’s highly relevant and valuable to them. In this article, we’ll talk about the five main pillars that make up the foundation of an effective inbound marketing strategy. What Is Inbound Marketing?

Inbound Marketing 61

Inbound Marketing Marketing Strategy Outbound Marketing Copywriting 61