Search Engine Land

SEPTEMBER 27, 2024

RankIQ RankIQ is a super-charged content optimizer that helps you analyze thousands of factors across blog posts to learn: Suggested word count. RankIQ RankIQ is a super-charged content optimizer that helps you analyze thousands of factors across blog posts to learn: Suggested word count. AI writing assistant.

SEO 119

SEO Transform User-Generated Analytics 119

Backlinko

OCTOBER 23, 2024

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Below, you’ll learn how to do the same.

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketing 118

Hubspot Marketing

JULY 11, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was born, my sister — herself a mother of three — recommended we put a “NoseFrida” on our registry. It’s this rubber tube,” she said. One end goes in the baby’s nose, the other goes in your mouth.

Copywriting 134

Copywriting Transform 134

Animalz blog

AUGUST 12, 2024

In this interview, Henry explains his content creation process, revealing how he turns everyday business experiences into authentic, value-packed posts that resonate with his audience and drive growth for Reclaim.ai. ” I don’t love doing posts like that, and sometimes I question who that content is really for.

Shipping 117

Shipping Logistics Thought Leadership Product 117

Businesses Grow

AUGUST 5, 2024

A member of my RISE marketing community felt a bit stuck after blogging for a year. It occurred to me that I had not written about basic writing tips for many years, so let’s do that today. Blogging still plays an important role in the digital marketing ecosystem, and it’s also a lot of fun. Remove the fluff!

Non-Profit 116

Non-Profit Education Digital Marketing Advertisers 116

Marketing Insider Group

AUGUST 12, 2024

Having a blog just for the sake of having a company blog is pointless. However, that’s not to say blogging doesn’t work. If you’re having trouble creating better blog content, here are a few tips to help you start. If you want to create better blog content, you need to do the following: 1.

User-Generated 124

User-Generated Product Branding Place 124

Businesses Grow

JANUARY 6, 2025

“I just asked ChatGPT to compose a blog post in my writing style, and it did a great job. I’ve blogged almost every day for 15 years, and it wrote a perfect post in three seconds. Perhaps you’ve noticed that I’ve added a “100% Human Content” badge to my posts.

Transform 131

Transform Traditional Marketing Education Branding 131

Hubspot Marketing

JANUARY 23, 2025

One of the simplest ways to achieve this is to write content briefs. Importance of Content Briefs Elements of a Content Brief How to Write a Content Brief What is a content brief? Importance of Content Briefs Sure, you could try to muddle through without one, but they save more time than they take to write.

Logistics 131

Logistics Communications SEO Management 131

Hubspot Marketing

NOVEMBER 20, 2024

As a writer and marketer, I pride myself on being able to spin up copy that converts, emails that engage, and blog articles that get readers nodding their heads. Every piece of content has a workflow that includes planning, research, writing, editing, staging, promotion, and analyzing. Why does AI content need humanization?

User-Generated 139

User-Generated Thought Leadership Management Branding 139

Martech

DECEMBER 6, 2024

Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. These might include: Blog posts. They write in a welcoming, professional brand voice based on the attached examples. A better way is to approach it as a co-pilot. Creating engaging imagery.

Transform 131

Transform Analytics User-Generated Education 131

Hubspot Marketing

JULY 16, 2024

In this post, I put together different ways you can use ChatGPT to improve your search rankings – whether it’s through keyword improvements, proper linking, or other tactics. So, how can you make sure you apply each keyword to the right landing page or blog post? Please suggest three topic ideas for a blog post we could write.”.

SEO 139

SEO User-Generated Transform eCommerce 139

Buffer Marketing

JANUARY 7, 2025

Buffer: Create social media posts and ideas Buffer (hi! Our data shows that posts created with AI Assistant get 22% higher engagement than non-AI-assisted posts. Then, it helps you craft posts about that content in your brand voice. Pricing : Free plan available for up to three social channels. Pricing : Starts at $19.79/month

Price 123

Price Thought Leadership Transform User-Generated 123

Martech

JULY 7, 2025

No “write a blog post” prompts. industry blogs, trade sites, even podcast transcripts) and surface a shortlist of solid content. Streamlining document development: A ‘mini-me’ that speeds up the work Tool : My custom proposal architect GPT I’ve always had a system for writing proposals.

Copywriting 119

Copywriting Thought Leadership Marketing Marketers 119

Marketing Insider Group

JANUARY 20, 2025

Creating consistent, high-quality blog content can be a challenge for any businesses juggling multiple priorities. Writing compelling, SEO-optimized posts requires time, skill, and research, which can be hard to sustain in-house. Why Consider Outsourcing Content Writing? Image source 1.

Thought Leadership 103

Thought Leadership Retail Fashion SEO 103

Marketing Insider Group

MARCH 3, 2025

A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Businesses that use blog content effectively create a steady flow of engaged prospects. Search-friendly blog posts ensure visibility.

Content Marketing 100

Content Marketing Education Marketing Marketers 100

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. This framework helps you map ideal interactions. It identifies drop-off points and guides customers to purchase. The better your marketing funnel, the more sales you can capture.

Customer Journey 93

Customer Journey User-Generated Marketing Marketers 93

Martech

AUGUST 22, 2024

Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. A better approach is to use generative AI as an assistant in the various stages of writing. My next step is to write a first draft without any help from AI.

Transform 139

Transform Copywriting User-Generated Marketing 139

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. This turns your site from an afterthought into an asset that generates leads and sales. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand. Making it easier for you to design and customize sites.

SEO 121

SEO Law User-Generated Analytics 121

Marketing Insider Group

AUGUST 13, 2024

Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. Travel marketing material comes in many forms, including: Blog Posts Blog posts are a cornerstone of travel content marketing.

Content Marketing 124

Content Marketing Transform User-Generated Marketing 124

Hubspot Marketing

JANUARY 16, 2025

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Let's get scoring!

Analytics 123

Analytics SEO Price User-Generated 123

Martech

SEPTEMBER 26, 2024

To quote Chris Penn ’s must-read blog post, “If this sounds like an app, it is. ‘AI Dig deeper: How to build interactive applications with generative AI “A lot of people think AI Agents are just chatbots, in the same way they think of ChatGPT as just a blog post writing tool,” again quoting Penn.

User-Generated 131

User-Generated Price Marketing Marketers 131

Hubspot Marketing

JUNE 30, 2025

Table of Contents Marketing Job Description Types of Marketing Jobs Marketing Job Description FAQs As you embark on writing job descriptions for open roles on your team, make sure you include the following pieces of information. Marketing Job Requirements and Qualifications Before you draft a clunky job post, remember: less is more.

Management 110

Management Inbound Marketing Marketing Marketers 110

Marketing Insider Group

SEPTEMBER 16, 2024

For example, AI can write blog posts, create digital art, or even compose music, all within a fraction of the time it would take a human. While AI can produce content efficiently, it lacks genuine creativity and may perpetuate biases or misunderstand context, requiring human oversight for quality and relevance.

Transform 128

Transform Entertainment SEO Branding 128

Backlinko

NOVEMBER 18, 2024

This ensures every post is useful, clear, and built to perform. Content briefs help teams work together by reducing revisions and speeding up the writing process. Competing URLs: Links to top-ranking posts for the primary keyword. Includes the strategist’s notes on what helps these posts rank well. The result?

Whitepaper 99

Whitepaper SEO Content Marketing Product 99

Marketing Insider Group

JANUARY 21, 2025

It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens. This connection makes your blog posts more appealing and shareable.

Entertainment 112

Entertainment Analytics Place Management 112

Hubspot Marketing

DECEMBER 16, 2024

Just when it looks like I cant possibly write anything else about AI, I arrive with another blog post on the subject. For example, I often have to interview marketing leaders and source their quotes for the posts I write. Ive also created TikToks and blog posts using only AI. Let's dive in!

Marketing Strategy 115

Marketing Strategy Marketing Marketers Health 115

Hubspot Marketing

JULY 15, 2024

Well, you‘ve come to the right blog because I’m about to explain all of that and more. This website includes a job board where you can post and search for community management positions. These groups are excellent for posting job openings, asking for recommendations, and connecting directly with potential hires.

Management 128

Management Finance Communications Entertainment 128

Scoop.it!

OCTOBER 2, 2024

Here are some of the most common types of UGC: Social Media Posts Social media platforms like Instagram, Facebook, Twitter, and Pinterest are rich sources of UGC. Users share posts, photos, and videos about their experiences with brands, which brands can repurpose to reach a broader audience.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Marketing Insider Group

JULY 22, 2025

You might think blogging is a small task on your marketing checklist. Consistent blogging for SEO builds authority, trust, and visibility. Let’s discuss why consistent blogging matters, what it requires, and how you can make it work without burning out. Regular blogging shows your website is active.

SEO 97

SEO eBook User-Generated CRM 97

AWeber

SEPTEMBER 3, 2024

I can’t think of anything to write. They just run out of ideas or topics to write about. Ann Handley, co-founder of Marketing Profs and the popular book "Everybody Writes," only sent two emails to her subscribers in 2017. Never waste time trying to think of a topic when you should be writing. Sound familiar?

Copywriting 98

Copywriting Email Marketing Education Analytics 98

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketing 120

Hubspot Marketing

AUGUST 20, 2024

In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. One of the most common applications of generative AI in B2B marketing is aiding in the writing process. So, don’t simply take it as is and hit "post" or "publish." That’s huge. We’ve got this.

User-Generated 132

User-Generated Food Marketing Marketers 132

Businesses Grow

AUGUST 26, 2024

Too short for an entire blog post, too fun to pass up, here are a few observations from the marketing world. I don’t use this for commercial purposes like advertising because there is a legal gray area with copyright, but I use it for slide decks and personal blog posts. I have a premium subscription to ChatGPT.

Retail 119

Retail Marketing Marketers Education 119

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Define Clear Objectives Start by outlining why you are building a blog. For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups. Understand your audience’s needs through research.

Thought Leadership 102

Thought Leadership Promotion Analytics User-Generated 102

Hubspot Marketing

JANUARY 22, 2025

Blog articles and website pages take time to get crawled and indexed by search engines. Blog articles and website pages take time to get crawled and indexed by search engines. You put a sepia filter on it and posted it to your 12 followers. You put a sepia filter on it and posted it to your 12 followers. Life is good.

Gen Z 120

Gen Z Social Media Marketing User-Generated Inbound Marketing 120

Orbit Media Studios

NOVEMBER 13, 2024

The result is a long term study that tracks blogging trends and statistics. How long have you been blogging?” Let’s compare the marketers with 15+ years on the job to the marketers who are newer, and have only been blogging for a few years. The most experienced bloggers write every day. is one of the questions.

Marketing 69

Marketing Marketers Whitepaper Content Marketing 69

Buffer Marketing

NOVEMBER 14, 2024

Find your best times to post on Instagram 6. Write compelling captions 8. Experiment with different types of Instagram posts 12. Before we dive in: If you’re just  starting with Instagram for your business  or as a creator, the first step is to tighten the nuts and bolts of your Instagram presence.

Social Media Marketing 123

Social Media Marketing Education Analytics Entertainment 123