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Why YouTube SEO requires a different strategy than blogs

Martech

If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. YouTube and Google Search seem like close cousins. However, YouTube follows an entirely different set of rules. Where Google rewards topical depth and authority signals, YouTube focuses on behavior: What gets clicked.

SEO
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YouTube Community Posts: What They Are and 11+ Ways to Use Them

Buffer Marketing

Got an update on your life or from your brand that’s not quite enough for a YouTube video or Short? If you’re not sharing all that in a YouTube Community Post, you’re missing a trick.  In 2023, YouTube quietly made the feature available to all channels, even users who have just set up their YouTube account. 

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Tasting marketing: What a viral YouTube star wishes marketers knew

Hubspot Marketing

I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… … but I will say that I’m unreasonably excited to share today’s interview. Claim to fame: Built a YouTube channel with almost 4 million subscribers and wrote an NYT bestselling cookbook. And he never, ever makes the shocked YouTube face.

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38 YouTube stats marketers need to know in 2025

Hootsuite

YouTube has continued to dominate the world of video sharing. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling).

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Crayola’s YouTube content strategy colors outside the lines

Sprout Social

In the last year and a half, Crayola has grown their YouTube subscriber base by 400,000, and recently surpassed the one million subscriber milestone. Crayolas legacy of colorful self-expression seeded itself 120 years before the first YouTube video was posted. YouTube is the definitive home of video.

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YouTube is My Business’s Biggest Source of Organic Traffic — Here’s How I’ve Streamlined and Monetized It

Buffer Marketing

When you look at my YouTube channel today, you might think I’ve had this thing figured out from the get-go.   I quickly burned out when I tried starting a YouTube channel in 2017. This led to me eventually abandoning my YouTube efforts altogether.   This experience dramatically shifted my mindset around YouTube.

SEO
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How to manage social media content creation across networks

Sprout Social

Some content types include: Instagram Reels and carousels YouTube Shorts X (formerly known as Twitter) posts LinkedIn posts TikTok video and slideshows Top trends in social media content As new social networks and technologies emerge, the content creation industry evolves—and consumer preferences are changing in lockstep.