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If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. YouTube and Google Search seem like close cousins. However, YouTube follows an entirely different set of rules. Where Google rewards topical depth and authority signals, YouTube focuses on behavior: What gets clicked.
Got an update on your life or from your brand that’s not quite enough for a YouTube video or Short? If you’re not sharing all that in a YouTube Community Post, you’re missing a trick. In 2023, YouTube quietly made the feature available to all channels, even users who have just set up their YouTube account.
I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… … but I will say that I’m unreasonably excited to share today’s interview. Claim to fame: Built a YouTube channel with almost 4 million subscribers and wrote an NYT bestselling cookbook. And he never, ever makes the shocked YouTube face.
YouTube has continued to dominate the world of video sharing. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling).
In the last year and a half, Crayola has grown their YouTube subscriber base by 400,000, and recently surpassed the one million subscriber milestone. Crayolas legacy of colorful self-expression seeded itself 120 years before the first YouTube video was posted. YouTube is the definitive home of video.
When you look at my YouTube channel today, you might think I’ve had this thing figured out from the get-go. I quickly burned out when I tried starting a YouTube channel in 2017. This led to me eventually abandoning my YouTube efforts altogether. This experience dramatically shifted my mindset around YouTube.
Some content types include: Instagram Reels and carousels YouTube Shorts X (formerly known as Twitter) posts LinkedIn posts TikTok video and slideshows Top trends in social media content As new social networks and technologies emerge, the content creation industry evolves—and consumer preferences are changing in lockstep.
According to research firm Beano Brain , they think YouTube is “the coolest brand.” Consumer research platform GWI also found YouTube to be the top video streaming platform for Gen Alpha in 11 out of 14 markets, second only to Netflix in the remaining three. You can also consider YouTube Ads. What can you do as a marketer?
YouTube is more than just a platform for sharing videos. Whether you’re a creator, a small business owner, or a marketer, understanding the fundamentals of YouTube marketing is essential. Optimize for Discovery: SEO on YouTubeYouTube is the world’s second-largest search engine—after Google—so SEO matters.
percent) YouTube (33.1 percent) Their data suggests that YouTube is the most expensive platform from this list, followed by Instagram and TikTok. This makes sense, too, as YouTube is video-dominated, requiring more investment in producing videos. Does that mean YouTube will give you less ROI? percent) Instagram (46.7
At Buffer, we analyzed millions of posts across LinkedIn, Instagram, Facebook, TikTok, YouTube, X, Threads, and Pinterest to uncover where engagement is thriving, slowing down, and what it all means for your content strategy. At 5.07%, Facebook continues to generate strong engagement TikTok ranks higher than YouTube for engagement.
With the explosion of short-form video platforms like TikTok , Instagram Reels , and YouTube Shorts , virality is no longer just about chance; it's increasingly about strategy, data, and deliberate execution. That perception is rapidly changing.
YouTube Over three-quarters (78%) of all social users have a YouTube profile. We found that entertainment content is the #1 thing social media users want brands to prioritize on YouTube, followed by educational product information. In the YouTube video below, they anthropomorphize their new Mac mini.
In fact, leveraging YouTube Community Posts to gather new video ideas or feedback is a successful YouTuber staple. Cutting key moments out of longer YouTube videos is the best example here (resized for that all-important 9:16 ratio, of course), but don’t sleep on other videos, either. Here’s an example: 5.
General PPC Statistics Among surveyed pay-per-click (PPC) marketers, Google ( 98% ), Facebook ( 76% ) and Instagram ( 70% ) are the most widely used advertising platforms ( Statista ) Here’s a full breakdown: Digital Advertising Platform Share of PPC Professionals Google (excluding YouTube) 98% Facebook 76% Instagram 70% Microsoft (Bing) 67% (..)
billion MAU YouTube is a video-sharing platform where users watch a billion hours of videos daily. Besides Besides being the second largest social media app, YouTube is often called the second largest search engine after Google, its parent company. Jump to a social media platform: 1. Facebook 2. WhatsApp 3.
While long form content dives deeper, like YouTube videos, blog posts, or podcasts, offering more detailed storytelling. And while YouTube may be known as a hub for long form content, YouTube Shorts (YouTube’s 60-seconds-long horse in the short-form race) ranks second in the study. So go long; we’ll catch you at the end.
Instagram has over 2 billion monthly active users — and counting Instagram hit 2 billion monthly active users — and it happened in just over 11 years, reaching the number faster than Facebook and YouTube. That’s more than TikTok, YouTube, or even X (formerly Twitter). also use YouTube 54.3% India, the U.S.,
Instagram Reels, Facebook Reels, YouTube Shorts, Snapchat and LinkedIn will be especially key for filling the short-form video appetite left behind by TikTok. Instagram and YouTube are two other top contenders. Repurpose their content to help your brand reach new audiences and foster positive long-term influencer relationships.
Leverage YouTube in your strategy. According to Nielsen, YouTube topped the list for streaming time for 17 consecutive months in July. YouTube is also the biggest video-sharing platform in the world and the second largest social media platform in the world, with over 2.7 billion users.
💡 Continue learning : How to Grow on Threads: 9 Ways to Gain Followers How to get your first 1,000 subscribers on YouTube How often should you post : 1 video/week and 1–3 YouTube Shorts/week What type of posts get the most engagement : Video YouTube is a search engine like Google, but for video.
AI Content creation Best for: Creating quick-hit, short-form videos such as Reels, YouTube Shorts, or TikToks. As a podcaster, blogger, and former YouTuber, I can confirm that content creation, while fun, is incredibly time-consuming. For example, HubSpot's Breeze AI gathers quality data to create personalization at scale.
YouTube Videos YouTube is unique because its videos are included in the search results of its parent company Google. If you want to give a video the highest potential to reach a large, new audience, YouTube is the platform to host it. Sponsored Posts, Boosted Posts) Sponsored Articles Display Ads Video Ads on YouTube, etc.
I typically go to YouTube and social media platforms like TikTok, Instagram Reels, and Facebook and follow accounts that are within my niche or similar. I did this for a blog post and YouTube channel, but the same can also be applied to individual videos. What video content is most popular? What video content is most popular?
When it comes to social media marketing, the most successful campaigns (think: a viral YouTube series about financial literacy that garnered over 1.5 Take the Toronto-based charity’s YouTube venture, Money Master Class , as an example. YouTube, TikTok, and Instagram were put on trial. The results very obviously favored YouTube.”
YouTube : The world’s second-largest search engine, it uses past content interactions, search history and subscriptions to recommend content to users. YouTube Shorts : Uses social search features to recommend short-form videos based on users’ viewing history, interactions and searches.
Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces.
Those include: YouTube More than three-quarters (78%) of all social users have a YouTube profile, and that number soars even higher for Gen Z and Millennials. As consumer attention spans shorten, YouTube’s relatively long videos continue to appeal—even when it comes to brand posts.
What I like: In addition to its blog, Social Media Examiner also shares a newsletter that goes out three times per week, multiple podcasts, and a YouTube channel. The Complete Guide to YouTube for Business YouTube is getting the most investment from marketers in 2025.
Phlanx Source: Phlanx Phlanx offers competition trackers for Instagram, YouTube, X, and Twitch. Sprinklr Source: Sprinklr Sprinklr provides competitive analysis insights for Facebook, X, Instagram, and YouTube, as well as Quora, VK, and Sina Weibo. Which other conversations are you showing up in? It does not include LinkedIn or TikTok.
To predict the best times to post on TikTok and YouTube, we looked at reach and video views. Tweets tend to get more engagement on Mondays, while Fridays are far and away the best days for YouTube. Best time to post on YouTube: 3 p.m. In both cases, we found some clear patterns.
Elements of Visual Storytelling How to Use Visual Storytelling for Marketing Visual Storytelling Examples The company, which specializes in short—and long-term homestays, posted a video on its YouTube channel telling the story of a displaced family that got a fresh start by securing temporary housing through Airbnb.
The next week, you film some YouTube videos. At this point, they’re digging into Google and large language model (LLM) results, Reddit threads, YouTube videos, and niche forums. For example, if your competitors are on YouTube, filter their content by “ Popular ” to see which topics get the most views and engagement.
For TikTok, YouTube Shorts, and Reels, this is often more important than views or likes. YouTube Shorts is a rising star, with median engagement trending up month over month. Platform-level gains ranged from +5% on YouTube to +100% on Threads , showing that some platforms benefit more from AI-written formats than others.
For example, if you create an enticing teaser video for an upcoming product launch, you can post it across Instagram Reels, TikTok, and YouTube Shorts — just adjusting the captions and hashtags for each platform. Reach more of your audience Your followers likely use multiple social platforms but might not follow you on all of them.
Key features of Performance Max: Broader reach across Google’s ecosystem (Search, YouTube, Display, etc.) Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms.
Some examples of organic media include: SEO-focused blog posts Social media updates (not paid) Video content on platforms like YouTube Email newsletters and direct outreach Paid Media vs. Organic Media: Breaking Down the Benefits Both paid and organic media have advantages, but they serve different purposes.
We analyzed engagement rates across Facebook, LinkedIn, Pinterest, Threads, TikTok, Twitter, and YouTube to discover how AI-assisted content performs compared to human-only content in terms of engagement. million posts across Facebook, LinkedIn, Pinterest, Threads, TikTok, and YouTube. Let’s dig further into the data.
4 YouTube Shorts Video Examples 1. The company promotes its products via YouTube Shorts by showing how drastically a consumers look can change by using the products. Tiffany & Co This YouTube Short from Tiffany and Co is the perfect example of “show and don't tell.” Beauty This YouTube Short from R.E.M.
Thats nearly one in four people choosing Instagram, YouTube, TikTok, Quora, Reddit, or Pinterest over a traditional search engine. Social media SEO is optimizing your content for platforms like Instagram, TikTok, Pinterest, YouTube, etc, to ensure it shows up when people search within those platforms. Because its seamless.
shorter videos for social media, longer for YouTube). YouTube channels: Channels like Peter McKinnon, Film Riot, and DSLR Video Shooter offer tutorials, tips, and inspiration for video creation. YouTube: Create a dedicated channel for product showcases. This can enhance the overall flow and professionalism of your video.
🚀 Give your videos the best possible chance of success — schedule them videos across multiple platforms, including TikTok, YouTube, and Instagram, in one go with Buffer. But if you’re looking to create super slick, high-production videos for YouTube or even create your own documentary (why not?),
YouTube Evolving beyond its origins as a video-only search engine, YouTube now also supports images. YouTube is an excellent channel for sharing diverse travel content and leveraging SEO and hashtag strategies to maximize visibility.
YouTube was the only major platform that saw an increase. Dig deeper: How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement In the second quarter, Instagram’s advertising spend growth rate cooled to 24% year-over-year, placing it second behind YouTube.
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