Martech
JULY 25, 2025
There is an old web adage, “Either you buy a product or you are the product!” I rephrased this years ago as “It’s the cost of free.” For decades, we’ve been giving away behavioral and personal data all for the use of some free tools and free content. Worse still, paid tools and online services are also collecting this data.
Seth's Blog
JULY 25, 2025
People like that, like this. When we can build connections between demographics and psychographics, it’s easier to surprise, delight and serve our customers. Mail order catalogs have been doing this for years out of necessity. They know something about a person’s geography, income and other demographics, and they make assertions about what they dream about and seek out.
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Aspiration Marketing
JULY 23, 2025
Are your inbound marketing efforts truly translating into tangible business growth, or are they plateauing after initial engagement? The inbound marketing funnel, when executed comprehensively, is about more than just attracting and engaging potential customers. By strategically integrating content, SEO, social media, and digital channels, you can cultivate prospects into loyal advocates.
Hubspot Marketing
JULY 21, 2025
I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… … but I will say that I’m unreasonably excited to share today’s interview. And, my selfishness aside, this former Disney marketer has a lot to learn from. Today’s master turned his covid furlough hobby into a highly successful YouTube channel with nearly 4 million subscribers and a cookbook on the New York Times Best Seller list.
Speaker: Speakers:
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Buffer Marketing
JULY 23, 2025
Instagram isn’t just a photo-sharing app anymore. In 2025, it’s a digital town square — part search engine, part shopping mall, part entertainment hub, all rolled into one ✨aesthetic✨ platform. It’s where creators build brands, where brands tap into culture, and where billions of users scroll every day.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
The Drum
JULY 21, 2025
From unhinged content and creator chaos to community-powered growth, big shifts are happening in social and marketers can’t afford to scroll past them. This cheat sheet breaks down 10 of them. Social media never sleeps. While you were scheduling your next brand post, entire trends popped off, platforms rebranded and Gen Z decided the algorithm was a vibe or a villain depending on the day.
Martech
JULY 25, 2025
Marketing budgets may be flat, but pressure on CMOs to deliver results continues to climb — and so does investment in martech. The market is growing, led by large enterprises embracing AI-driven tools for content, personalization and automation, alongside first-party data solutions to meet rising privacy expectations. Yet despite this momentum, many organizations struggle to realize the full value of their martech stack.
Aspiration Marketing
JULY 21, 2025
The Evolving Landscape of Viral Content Remember when going "viral" felt like winning the lottery—a random stroke of luck reserved for a select few? That perception is rapidly changing. With the explosion of short-form video platforms like TikTok , Instagram Reels , and YouTube Shorts , virality is no longer just about chance; it's increasingly about strategy, data, and deliberate execution.
Lusha
JULY 24, 2025
I’ve watched hundreds of sales teams implement AI tools over the past two years. The results? Most fail spectacularly. But the ones that succeed share three specific approaches that have nothing to do with what most vendors are selling. Real-time prospect discovery is the game changer The best performing teams aren’t using AI to write better cold emails.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
The Drum
JULY 22, 2025
The question nowadays isn’t ‘should we use creators?’ It’s ‘how do we build marketing strategy around them?’ Dana Thomas at Initiative (part of IPG Mediabrands) explains why the key to getting the most from creator partnerships is to give them a seat at the strategy table. The creator economy has arrived. Forecasts suggest it could reach $480bn by 2027.
Martech
JULY 18, 2025
Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email approach. Every day, it fills up with a river of generic or irrelevant messages. This brand doesn’t recognize that I haven’t opened its emails for over a year.
Sachs Marketing Group
JULY 21, 2025
Artificial Intelligence (AI) isn’t just a buzzword anymore – it’s reshaping the internet as we know it. The influence of artificial intelligence is being felt in nearly every aspect of how we create, share, and consume content on social media. Brands, creators, and marketers are working faster than ever thanks to AI tools. Still, that speed comes with new challenges: oversaturated feeds, blurred lines between real and artificial, and shifting audience expectations.
Vertical Response
JULY 21, 2025
Wondering how SEO engine optimization can help your website rank higher on search engines like Google? SEO involves improving various elements of your site to attract more visitors and boost conversions. This guide will walk you through technical, on-page, and off-page optimization strategies, plus tips on maintaining long-term results. Key Takeaways SEO is a continuous process aimed at improving website visibility through technical, on-page, and off-page optimization to attract potential custom
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Hootsuite
JULY 18, 2025
Editor’s note: We sat down with Jeremy Jones, Global Head of Creative, to tap into his expert insights on turning content into business outcomes. This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top executives… “We get you and we got you.” Jeremy Jones , Global Head of Creative at Wink, Mailchimp’s in-house agency, has a knack for boiling down complex social strategy to its true essence: connect with your potential customers.
The Drum
JULY 23, 2025
Creators can deliver great results. But, Andrew Rowley of Jaywing explains it’s important to take a strategic, data-informed approach to working with them. Let’s be honest, most marketers are still underestimating the role creators can play in the broader marketing mix. The default mindset is often: ‘We need a TikTok post.’ But creators offer far more than viral moments.
Martech
JULY 22, 2025
Content consumption has fundamentally changed. Attention is fragmented, habits are dynamic and expectations are higher than ever. Every swipe, skip and scroll proves the buyer, not the brand, now controls the journey. In this buyer-first world, relevance is the differentiator. Leading marketers orchestrate value across channels buyers choose — when and where it matters.
Aspiration Marketing
JULY 24, 2025
Ever wondered what truly distinguishes the brands that consistently dominate search engine results? It's more than just a knack for keywords; it's about the powerful convergence of online visibility and undeniable credibility. When a brand repeatedly appears at the top of your search, it signals expertise and reliability. This isn't just about ranking higher; it's about building brand authority, and this authority, in turn, becomes a potent catalyst for sustainable sales growth.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
SocialPilot
JULY 21, 2025
You’re not alone if you’re working on your social media presence, but not seeing much traction. Many businesses, from local shops to global brands, are active on social platforms yet struggle to see a meaningful return on their investment. You’re posting, you’re engaging, but the results just aren’t there. The good news? You don’t need to scrap everything and start over.
Search Engine Journal
JULY 23, 2025
Marketers often skip the mid-funnel and lose high-quality leads. This article breaks down AI-driven PPC tactics that keep prospects moving toward conversion. The post Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth appeared first on Search Engine Journal.
The Drum
JULY 18, 2025
From tech to tariffs, 2025 has presented no shortage of challenges – and opportunities – for global marketing leaders. At the WFA CMO Forum in Cannes, we caught up with nine senior marketers to find out the most important lessons they’ve learned so far this year – and how those insights are influencing their planning for the months ahead. If 2024 was a year of recalibration, 2025 is the year of confronting complexity.
Martech
JULY 25, 2025
AI is now your silent brand manager. Marketing leaders face a new imperative: engineer a brand identity that machines can read, context they can understand, and presence they can discover across every customer journey. Your brand must maintain consistency across human and artificial intelligence ecosystems. This playbook distills the chaos into clear, actionable steps.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Neil Patel
JULY 19, 2025
Think a website redesign is just about fixing your homepage or refreshing the layout? Think again. Too often, these projects focus on changing the look or chasing the latest trends. But if your redesign doesn’t fix what’s actually broken, your site won’t perform any better or win you more business. In this guide, I’ll show you what a website redesign really involves and walk you through my agency’s 11-step process — including mistakes to avoid.
Duct Tape Marketing
JULY 23, 2025
Marketing That Connects and Converts written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Talia Wolf, internationally recognized conversion optimization expert, keynote speaker, and founder of GetUplift. Talia shares insights from her new book, “Emotional Targeting: When Hearts Boost Sales, Own the Market,” and explains how brands can dramatically improve conversions by understand
Marketing Insider Group
JULY 22, 2025
You might think blogging is a small task on your marketing checklist. But when done regularly and with purpose, it can drive serious traffic to your website. Consistent blogging for SEO builds authority, trust, and visibility. You set the stage to rank higher, earn more clicks, and attract the right kind of attention from decision-makers. Let’s discuss why consistent blogging matters, what it requires, and how you can make it work without burning out.
The Drum
JULY 22, 2025
Which, how, why, when, how much…? Kicking off our Social Media for Drummies guide, here’s your no-bull guide to the industry’s burning questions on social media. From AI-powered content to platform shakeups and ROI pressure, the social media marketing game is fast-paced and sharp-elbowed. With algorithms in flux, audiences darting across platforms and AI rewriting the rules of engagement, marketers are steering their brands through a white-knuckle ride.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Martech
JULY 23, 2025
Imagine a company investing heavily in faster ambulances while ignoring the pothole-riddled road that keeps causing accidents. It sounds weird, but, according to a new survey, this is happening in marketing AI investments across the private sector. Executives pour money into downstream solutions like personalization engines and content generators while the real marketing processes bottlenecks continue to slow everything down.
Neil Patel
JULY 20, 2025
If you’re not using AI in marketing, you’re already falling behind. Artificial intelligence (AI) tools are becoming more and more prominent, and many have functions specifically designed to help marketers better promote their products and services. Throughout this article, we’re going to dive deeper into what AI in marketing looks like, sharing the benefits of taking advantage of AI, how AI can be used in marketing, plus some AI marketing tools to get you started.
Backlinko
JULY 25, 2025
You want more customers, and you’re ready to advertise your business. But how should you do it? There’s Google Ads. Instagram. Flyers. Billboards. TikTok. And dozens of other online and offline options. Some deliver better results than others: But that doesn’t mean they’ll work for you : You have to find the right channels for your business, not just the ones that are popular.
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