DirectMail2.0

DECEMBER 31, 2024

In this new interview series, Payton chats with industry leaders in printing and mailing to uncover trends, challenges, and opportunities shaping the future of direct mail marketing. Episode 1 features Christiana Trenum of Planet Direct Mail in Manassas, Virginia. She shares her thoughts on how the print industry has evolved in recent years, the growing demand for sustainability, the role of artificial intelligence in the future of direct mail, and much more!

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DirectMail2.0

DECEMBER 18, 2024

Direct mail, once considered a traditional marketing tactic, is experiencing a resurgence in 2025, fueled by advancements in technology and a growing desire for tangible experiences. This live webinar explores the top trends shaping the future of direct mail marketing in 2025. Some key trends that our experts discuss include: The Era of Hyper-Personalization: Deliver campaigns that feel uniquely tailored to each recipient, driving deeper connections and stronger engagement.

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DirectMail2.0

DECEMBER 4, 2024

DirectMail2.0, the Tampa Bay area-based marketing technology firm focused on enhancing direct mail through the omnichannel integration of digital platforms, has plenty to celebrate — and look forward to — as the year winds down. The company’s extensive 2024 wins include: A fourth consecutive appearance on the Inc. 5000, the nation’s most prestigious list for fast-growing businesses based on three-year revenue growth Another year as a Business Journals 2024 Tampa Bay Fast 50, which

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DirectMail2.0

OCTOBER 24, 2024

DirectMail2.0 is proud to announce that it has been selected from more than 500 nominees as an honoree for the 14th Annual GrowFL Florida Companies to Watch Award. The prestigious awards program, now in its fourteenth year, recognizes outstanding second-stage companies across the state for their contributions to Florida’s economic landscape. The 14th Annual GrowFL Florida Companies to Watch awards program is brought to you by Nperspective CFO & Strategic Services, in association with the Edw

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DirectMail2.0

OCTOBER 23, 2024

The print industry has been facing unprecedented challenges, leading many print companies to ask the big question: Should I stay or should I go? During this webinar on Tuesday, October 22nd, industry experts discussed: The current economic pressures on print businesses Market consolidation trends and what they mean for your business Key factors to consider before selling or acquiring a print company How to increase your company’s value in a competitive market Strategies for surviving—and thrivin

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DirectMail2.0

OCTOBER 11, 2024

Humans are naturally drawn to things that reflect their own identity—a concept known as implicit egotism. This psychological principle suggests that people tend to have a subconscious preference for things that resemble themselves, including their names, initials, birthdates, and even personality traits. In marketing, implicit egotism can be a powerful tool to create personalized and emotionally resonant experiences, especially in direct mail campaigns.

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DirectMail2.0

SEPTEMBER 30, 2024

Morgan DiGiorgio & Brad Kugler presented this session to hundreds of attendees at The World’s Largest Virtual Direct Mail Conference called DELIVERED 2024! Transcript below. Welcome to our session my name is Morgan DiGiorgio. I am the senior vice president sales and marketing for Direct 0:06 Mail 2.0 and who’s mailing what where our sole purpose is to make Direct Mail the most effective form of marketing by 0:13 integrating it with Cutting Edge Technologies and I’m joined h

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DirectMail2.0

SEPTEMBER 17, 2024

In the crowded world of marketing, the challenge is clear: how do you stand out? Whether it’s digital ads, emails, or traditional direct mail, grabbing the attention of your audience and making your message memorable is key. One psychological principle that can help you rise above the noise is the Von Restorff Effect. Named after German psychiatrist Hedwig von Restorff, this effect explains why we remember things that are distinctive or unique.

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DirectMail2.0

AUGUST 28, 2024

Direct Mail: The First Touchpoint The journey begins with a classic yet effective tactic: direct mail. Despite the prevalence of digital marketing, physical mail still holds a unique power to grab attention. A well-designed mail piece can create a tangible connection with your audience, standing out amidst the digital noise. From postcards to personalized letters, direct mail allows for creative freedom and targeted messaging.

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DirectMail2.0

AUGUST 19, 2024

We are thrilled to announce that DirectMail2.0 has made the Inc. 5000 list for the fourth year in a row! This achievement is a testament to the hard work, dedication, and collective effort of every member of our team. Making the Inc. 5000 is no small feat, and maintaining our place on this prestigious list year after year is an accomplishment we are incredibly proud of.

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DirectMail2.0

AUGUST 7, 2024

BoxMaker University’s Summer Camp event features industry leaders who can help you take your packaging game to the next level. Five days of free virtual on-demand classes and resources to boost your packaging knowledge and inspire your next project. Morgan DiGiorgio, SVP Sales & Marketing at DirectMail2.0, was one of the featured experts who gave a presentation titled, “Elevate Print Marketing with Omnichannel Strategy: Technologies that Connect Printers to Revenue and Customers

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DirectMail2.0

JULY 30, 2024

This webinar delves into the enduring power of direct mail, the challenges of measuring ROI, and the importance of accurate attribution. Morgan DiGiorgio, SVP of Sales & Marketing at DirectMail2.0 & Who’s Mailing What!, serves as the moderator of this discussion, featuring: Brad Kugler, CEO of DirectMail2.0 & Who’s Mailing What!

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DirectMail2.0

JULY 24, 2024

In a surprising turn of events, Google announced that it will maintain third-party cookies in its Chrome browser, reversing its previous commitment to phase out these tiny packets of code that track users on the internet. This decision marks a significant shift in the tech giant’s approach, highlighting the complex balance between user privacy and the needs of advertisers.

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DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Discover how DirectMail2.0’s cutting-edge tools can seamlessly integrate your direct mail with digital channels, boosting engagement and response rates.

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DirectMail2.0

JUNE 17, 2024

Thanks to PlanProphet for inviting Morgan DiGiorgio on their podcast and featuring DirectMail2.0 in this blog post, published here with their permission. In today’s swiftly evolving digital realm, traditional marketing avenues such as direct mail encounter fresh hurdles. However, innovative minds like Morgan DiGiorgio, Senior Vice President of Sales and Marketing at DirectMail2.0, are reshaping our understanding and utilization of print marketing.

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DirectMail2.0

JUNE 3, 2024

DirectMail2.0, the Tampa Bay area-based omnichannel marketing firm, is pleased to announce it has partnered with Flowcode to natively integrate Flowcode’s QR code generation, customization and real-time reporting into the DirectMail2.0 platform. The move will give DirectMail2.0 users the option to integrate DM20’s native Flowcode functionality in their omnichannel campaigns, and will be available starting today. “DirectMail2.0 strives to make direct mail more versatile and eff

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DirectMail2.0

MAY 7, 2024

Clearwater, Fla., May 7, 2024 — Florida-based marketing software firm DirectMail2.0 is pleased to announce it has expanded its tech ecosystem with the acquisition of 40-year-old mailing institution Who’s Mailing What! (WMW), a direct mail performance and insights tracking platform with a database of more than 300,000 scanned and cataloged mail pieces.

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DirectMail2.0

APRIL 24, 2024

Email inboxes are overflowing. Social media feeds are bombarding us with advertisements. It’s easy to overlook the humble beginnings of marketing communication. Direct mail marketing, a cornerstone of modern advertising, has a rich history that stretches back thousands of years. From the ancient civilizations of Egypt and Rome to the sophisticated targeted campaigns of the 21st century, the evolution of direct mail marketing is a fascinating journey through time.

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DirectMail2.0

APRIL 18, 2024

This webinar is tailored exclusively for printing companies seeking to elevate their marketing strategies in the competitive print industry! Brad Kugler, CEO/Co-Founder of DirectMail2.0, will be our moderator as we bring together a panel of esteemed experts who possess a wealth of experience and expertise in print industry marketing. • Jules VanSant, Bubble & Hatch • Alyssa Summers, Pryntbase • Hans Eisenman, Clear Story Labs • Joanne Gore, Joanne Gore Communications This webinar will equip

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DirectMail2.0

DECEMBER 7, 2023

DirectMail2.0 was announced as a BASA Awards Winner in the Best in Class category for Outstanding Business Achievement in the annual Best of America Small Business Awards competition. The prestigious Best of America Small Business Awards exist to recognize, celebrate, and promote exceptional small businesses in the United States. This year’s nominations came in from small businesses and entrepreneurs across different industries, all seeking recognition in the six tracks: Best Small Business, Bes

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DirectMail2.0

DECEMBER 28, 2023

Loyalty programs have become a key strategy for companies looking to build lasting relationships with their customers. A recent survey revealed that a whopping 77% of consumers now expect to be rewarded for their loyalty, emphasizing the need for businesses to redefine and enhance their reward offerings. Let’s explore innovative ways that companies can reward loyalty, creating meaningful connections and exceeding customer expectations.

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DirectMail2.0

JANUARY 17, 2024

This informative event brings together industry leaders, experts, and innovators from the mailing technology community and other cutting-edge mail automation services. Review the current state of mailing technology Glimpse into the exciting advancements shaping the industry’s future Engage with influential leaders as they discuss emerging trends and disruptive technologies Explore collaborative efforts between the USPS and industry partners, highlighting initiatives aimed at improving efficiency

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DirectMail2.0

FEBRUARY 26, 2024

Morgan DiGiorgio , Senior Vice President of Sales and Marketing at DirectMail2.0 , joins Deborah Corn to discuss their recent MarketEdge event, and how their platform drives revenue and harnesses the marketing opportunities. Morgan also offers some practical examples of DirectMail2.0’s easy-to-use dashboard setup, superior digital integration, enhanced tracking and analytics, and more.

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DirectMail2.0

MARCH 4, 2024

This sales-centric webinar brings together several sales superstars within the print industry. We explore key strategies, best practices, and cutting-edge techniques that can elevate your sales game and optimize sales management processes to grow your print business. Our moderator Morgan DiGiorgio, SVP Sales & Marketing at DirectMail2.0, is joined by this panel of print professionals: • Rob Bradshaw, CRO at PostcardMania • Kelly Mallozzi, Principal at Success.In.Print • Guy Fashano, Sales Ma

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DirectMail2.0

MARCH 12, 2024

Explore the intersection of technology and traditional marketing with Morgan DiGiorgio, Senior Vice President Sales & Marketing at DirectMail2.0, in this engaging podcast episode. Delve into the fascinating world of direct mail campaigns and discover how DirectMail2.0, a martech company, integrates up to 14 different technologies to enhance the effectiveness of print marketing.

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DirectMail2.0

MARCH 21, 2024

With industry experts projecting political ad spending to surge to $10.2 billion in 2024—a notable 13% increase from 2020—there’s never been a more crucial time to harness the power of omnichannel marketing. Watch this winning webinar on leveraging Political Power Up to elevate your political campaign strategies. Political Power Up is revolutionizing the scene by seamlessly integrating direct mail with digital platforms, providing unparalleled insights into campaign effectiveness.

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DirectMail2.0

APRIL 2, 2024

Direct mail continues to hold its ground as a powerful tool for reaching and engaging target audiences. However, in order to truly maximize the effectiveness of direct mail campaigns, it’s crucial to explore innovative strategies that go beyond traditional mail delivery. One such strategy that has been gaining traction in recent years is harnessing the power of USPS Informed Delivery.

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DirectMail2.0

APRIL 8, 2024

Constructing a robust marketing campaign demands more than just a single approach. To truly capture your audience’s attention and maximize engagement, a multifaceted strategy is essential. Here are five steps to create the most effective marketing campaign possible. Direct Mail: The First Touchpoint The journey begins with a classic yet effective tactic: direct mail.

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DirectMail2.0

APRIL 15, 2024

In the annals of marketing history, one might not expect to find the origins of modern direct mail campaigns nestled amidst the ashes of a medieval cathedral. Yet, the flames that engulfed Chartres Cathedral on June 15, 1194, sparked not only a fervent effort to rebuild a sacred monument but also an innovative approach to fundraising that laid the groundwork for centuries of marketing practices to come.

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