DirectMail2.0

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DirectMail2.0 Ends Historic 2024 with Multiple Awards and Recognitions, Sets Sights on First-of-Its-Kind AI Direct Mail Predictive Modeling Platform in 2025

DirectMail2.0

DirectMail2.0, the Tampa Bay area-based marketing technology firm focused on enhancing direct mail through the omnichannel integration of digital platforms, has plenty to celebrate — and look forward to — as the year winds down. The company’s extensive 2024 wins include: A fourth consecutive appearance on the Inc. 5000, the nation’s most prestigious list for fast-growing businesses based on three-year revenue growth Another year as a Business Journals 2024 Tampa Bay Fast 50, which

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DirectMail2.0 Wins GrowFL Companies to Watch Award

DirectMail2.0

DirectMail2.0 is proud to announce that it has been selected from more than 500 nominees as an honoree for the 14th Annual GrowFL Florida Companies to Watch Award. The prestigious awards program, now in its fourteenth year, recognizes outstanding second-stage companies across the state for their contributions to Florida’s economic landscape. The 14th Annual GrowFL Florida Companies to Watch awards program is brought to you by Nperspective CFO & Strategic Services, in association with the Edw

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Should I Stay or Should I Go? Mergers & Acquisitions in the Print Industry

DirectMail2.0

The print industry has been facing unprecedented challenges, leading many print companies to ask the big question: Should I stay or should I go? During this webinar on Tuesday, October 22nd, industry experts discussed: The current economic pressures on print businesses Market consolidation trends and what they mean for your business Key factors to consider before selling or acquiring a print company How to increase your company’s value in a competitive market Strategies for surviving—and thrivin

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How to Tap into Self-Identity for Better Results

DirectMail2.0

Humans are naturally drawn to things that reflect their own identity—a concept known as implicit egotism. This psychological principle suggests that people tend to have a subconscious preference for things that resemble themselves, including their names, initials, birthdates, and even personality traits. In marketing, implicit egotism can be a powerful tool to create personalized and emotionally resonant experiences, especially in direct mail campaigns.

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AI & Emerging Tech in Direct Mail to Lift ROI

DirectMail2.0

Morgan DiGiorgio & Brad Kugler presented this session to hundreds of attendees at The World’s Largest Virtual Direct Mail Conference called DELIVERED 2024! Transcript below. Welcome to our session my name is Morgan DiGiorgio. I am the senior vice president sales and marketing for Direct 0:06 Mail 2.0 and who’s mailing what where our sole purpose is to make Direct Mail the most effective form of marketing by 0:13 integrating it with Cutting Edge Technologies and I’m joined h

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Von Restorff Effect in Direct Mail Marketing

DirectMail2.0

In the crowded world of marketing, the challenge is clear: how do you stand out? Whether it’s digital ads, emails, or traditional direct mail, grabbing the attention of your audience and making your message memorable is key. One psychological principle that can help you rise above the noise is the Von Restorff Effect. Named after German psychiatrist Hedwig von Restorff, this effect explains why we remember things that are distinctive or unique.

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5 Steps for the Most Effective Direct Mail Campaigns

DirectMail2.0

Direct Mail: The First Touchpoint The journey begins with a classic yet effective tactic: direct mail. Despite the prevalence of digital marketing, physical mail still holds a unique power to grab attention. A well-designed mail piece can create a tangible connection with your audience, standing out amidst the digital noise. From postcards to personalized letters, direct mail allows for creative freedom and targeted messaging.