Hubspot Marketing

JANUARY 8, 2025

You got them on your website, they're sure to buy now! And its even tougher to sell your brand when youre selling a SaaS software service, where you can't just flash a tangible product, and instead need to highlight features and use cases on your website. Easy, right? Except its usually not that simple.) Let's dive in.

Price

Hubspot Marketing

OCTOBER 29, 2024

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Table of Contents What is B2B ecommerce?

eCommerce

Customers.ai

JANUARY 3, 2025

Its more than just tracking data points or following a trail of website visits. For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. And its a must! Lets get into it.

Customer

Backlinko

JANUARY 24, 2025

Many ecommerce websites obsess over flashy designs and trendy layouts. Doing this can get you: More sales Higher average order values Better conversion rates Below, Ive handpicked nine effective ecommerce website examples that follow a conversion-focused design. Their website stays true to this focus. Big mistake.

eCommerce

Search Engine Land

SEPTEMBER 11, 2024

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. For example, in a large ecommerce site, 80% of organic traffic might be driven by just 20% of the product pages. Drawing from five years of experience conducting audits for prominent U.S.

SEO

Backlinko

APRIL 29, 2025

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Dorothy Edgar , SEO Manager at Cosmetify, shares more about her strategy: We also created new money pages to fit customer needs and gaps in our current website hierarchy. Then, we added optimized content to all these pages.

eCommerce

Customers.ai

DECEMBER 17, 2024

Lets face it. Most email and SMS flows are a hot mess of chaos and confusion. Too many messages, too much segmentation, and way too much effort. The result? Your audience tunes out, your engagement tanks, and youre left wondering why your open rates look like ghost towns. The truth is, as marketers, weve made things too complicated. Bottom line?

Outbound Marketing

Backlinko

JULY 19, 2024

16K of these rank in the top 10 positions. But keyword rank trackers also help us find opportunities where we can drive even more value from underperforming content. But keyword rank trackers also help us find opportunities where we can drive even more value from underperforming content. Pay close attention to update frequency.

SEO

Customers.ai

JANUARY 2, 2025

In this playbook, were breaking it all down – the must-have triggers for ecommerce, how to build email workflows that actually convert, and the tools to make it all happen. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Lets do it.

Email Marketing

Unbounce

JANUARY 6, 2025

TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Lets do it.

User-Generated

Litmus

OCTOBER 16, 2024

It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. Behavior (purchase history, website activity): Offer personalized incentives like discounts based on browsing patterns. What is audience segmentation? New visitor? Welcome them. Recent buyer? Lapsed customer?

Health

Backlinko

SEPTEMBER 6, 2024

We compared seven Google Analytics alternatives that provide quicker and more precise insights into your website’s performance. High Data Accuracy Trustworthy data is vital to understanding your website or app’s performance. This is especially true if you have a high-traffic website, as there are many data inconsistencies.

Analytics

SocialPilot

JULY 17, 2025

For online businesses with no in-person salespeople or physical product demonstrations, putting social proof on websites is one of the most effective ways to convert leads. In this blog, we’ll explore the different types of social proof, why it’s essential for websites, and the best ways to leverage it effectively.

Transform

Buffer Marketing

APRIL 29, 2025

What works best depends on whether you’re a business or creator, the types of products you sell, and where you want people to complete their purchase. Keep your account on-brand, and feature products that people can buy from your website. Right now, I’ve got my eye on a gorgeous set of coffee mugs from Studio 13.)

Gen Z

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Whether you’re optimizing an ecommerce store, generating B2B leads, or driving traffic to your latest campaign, these tools help you take control of your site’s performance. Tools like…visitor tracking? That’s what we’re here for.

eCommerce

Backlinko

AUGUST 26, 2024

You can do this for your website, too. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. Backlinko uses these tools for in-depth SEO audits every year.

SEO

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. The truth is, your audience isn’t a monolith.

eCommerce

Customers.ai

DECEMBER 24, 2024

Ad remarketing software is a tool that helps businesses re-engage potential customers who have previously interacted with their website or digital content. Ad remarketing software tracks website visitors actions, such as viewing a product, adding items to their cart, or leaving without completing a purchase. You arent alone.

eCommerce

Buffer Marketing

JULY 10, 2025

We’ll cover: Why Instagram is (still) a goldmine for creators and businesses today How to master the various (old and new) Instagram features for growth How to build your Instagram marketing strategy in five actionable steps Best practices to create scroll-stopping content on Instagram Grab your favorite beverage and start reading!

User-Generated

Customers.ai

NOVEMBER 18, 2024

In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. The Top 21 Shopify Marketing Apps for Ecommerce Stores Here is the full list if you want to jump to a specific tool: Website Visitor ID X-Ray Pixel Klaviyo Omnisend Customers.ai That’s what we are here for.

eCommerce

Backlinko

JULY 1, 2025

It comes from authentic content that connects with your audience. Just engaging content that reaches thousands of potential customers every week. Just engaging content that reaches thousands of potential customers every week. The key is posting content that’s authentic and valuable. Take Edeles Candles, for example.

Marketers

Customers.ai

DECEMBER 30, 2024

Knowing who visits your website is a necessity that most people are missing out on. In the year 2025, having the right website demographics tools is a must. Which is why we are giving you the 15 best website demographic tools to help you get a clearer picture of your audience, tailor your strategies, and boost your conversions.

Price

Search Engine Land

AUGUST 6, 2024

Push notifications appear in the system browser window – not on your website – when the user is online. For website owners, push notifications are a great way to interact with users, positively impacting the project’s profitability. Push notifications are versatile and can be applied to different types of projects.

SEO

Customers.ai

NOVEMBER 14, 2024

How Klaviyo Benefits Different Types of Businesses Criteria for Selecting the Best Klaviyo Tools 20 Klaviyo Tools to Add to Your Tech Stack Right Now How to Integrate Klaviyo Tools into Your Marketing Strategy Your Klaviyo Tools Questions Answered See Who Is On Your Site Right Now! Email marketing isn’t as easy as it used to be.

Email Marketing

Backlinko

FEBRUARY 27, 2025

In this guide, you’ll learn which Semrush plan matches your needs, whether you’re a solo blogger tracking 100 keywords or an agency managing 40+ client websites. Not to mention the various add-ons and apps. You dont want to overpay for features you dont need. Or pick a cheaper plan that limits your ability to grow. Pro Plan ($139.95/month):

Price

Customers.ai

NOVEMBER 20, 2024

Website Visitor ID X-Ray Pixel to capture and identify everyone visiting their website after the show. For example: Increase website traffic by 30% in 30 days. If your focus is increasing traffic, then website sessions or referral sources are your go-to metrics. Think of your goals as your campaign’s North Star.

PR

Backlinko

JUNE 23, 2025

SEO Metric SEO KPI Organic traffic Demo signups from organic traffic Bounce rate Engagement on the page based by page type Backlinks Topical or brand authority growth Why You Need to Measure the Right SEO KPIs Measuring your SEO KPIs over time is how you prove your SEO work is moving the business in the right direction. But the right metrics.

SEO

AWeber

MAY 21, 2025

Imagine this: You land on a website for the first time, and before you even consider buying, something grabs your attentiona helpful ebook, a free checklist, or a discount code. According to recent data, 96% of website visitors arent ready to make a purchase right away. All you need to do is enter your email to get it.

eBook

Hubspot Marketing

FEBRUARY 4, 2025

Table of Contents Facebook Ad Anatomy in 2025 Tips for Mastering Your Facebook Ad Anatomy 5 Facebook Ads That Hit the Mark Take (Facebook Ad)vantage in 2025 Facebook Ad Anatomy in 2025 In 2025, there are two main types of Facebook Ads in-feed and right-column ads. Heck, I dont think Ive ever seen a headline that went past 10 words.

Real Estate

Backlinko

MAY 14, 2025

You can create the most helpful, well-optimized content on the web. Its also your one shot at convincing a reader to choose your content over everyone else’s. Think of it as your contents elevator pitch your chance to convince a searcher that you have the answer to their questions. The result in position 10?

SEO

Orbit Media Studios

APRIL 15, 2025

AI is so much more interesting when you give it an image. Mix images and prompts together and you can cook up some amazing responses. There are so many possibilities, its a big challenge for the marketers imagination. Marketing AI leader, Nicole Leffer , shared some fun image-plus-prompt AI methods in a recent presentation. Its the key ingredient.

CMO

Use Insider

OCTOBER 24, 2024

Personalization software lets you tailor messaging, content, and product recommendations to each user’s behaviors and interests. As a result, there are tons of tools and platforms that specialize in different types of personalization. Website personalization tools : Unbounce, Proof, Instapage, Acquia, VWO.

eCommerce

Backlinko

JANUARY 31, 2025

You grew inbound leads by 40% with conversion-focused content marketing. Your prospects don’t want to buy SEOthey want to buy results. I learned this the hard way. After years of trial and error, I found a system. It consistently delivers what people want: more customers, revenue, and growth. Think about it: AI advancements.

SEO

Sales Force: CMO

JUNE 23, 2025

For years, search engine optimization (SEO) strategies have focused on keywords, backlinks, and content optimization. Before AI, SEO strategies centered on one main objective: ensuring your website appeared on the first page of search engine results. Users get immediate, comprehensive answers above a list of websites to comb through.

SEO

Backlinko

FEBRUARY 10, 2025

Gymshark – Health and Fitness Blog Gymsharks blog , Gymshark Central, pairs high-quality content with a sleek design. Because it focuses on what actually works: Super-actionable content that helps its readers crush their fitness goals Eye-catching visuals that make you stop scrolling And it does all this while staying SEO-friendly.

eCommerce

Backlinko

MAY 12, 2025

Beyond XML , HTML , and visual sitemaps , Ive categorized the examples below by site type. This way, you can find examples of sitemaps from websites like yours. Which Type of Sitemap Do You Need? HTML) Before jumping into examples, you need to know which type of sitemap is right for your website. HTTPStatus.io

eCommerce

SocialPilot

JULY 17, 2025

For online businesses with no in-person salespeople or physical product demonstrations, putting social proof on websites is one of the most effective ways to convert leads. In this blog, we’ll explore the different types of social proof, why it’s essential for websites, and the best ways to leverage it effectively.

Transform