Marketing Insider Group

JANUARY 6, 2011

You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role? “ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing.

Social Media Marketing 110

Social Media Marketing PR Marketers Marketing 110

Adobe Experience Cloud Blog

JANUARY 10, 2012

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. What’s your favorite post from 2011?

Social Media Marketing 105

Social Media Marketing PR Entertainment Analytics 105

Marketing Insider Group

DECEMBER 8, 2011

Hey B2B marketers! What did you learn in 2011? Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. What Did We Learn In 2011?

CMO 94

CMO Marketers Marketing Promotion 94

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing 103

Telemarketing Customer loyalty Marketers Marketing 103

Marketing Insider Group

MAY 10, 2011

Is 2011 turning out the way you expected? Is B2B Marketing tackling the big strategic challenges or just slogging along and fighting the organizational fires that tend to consume too many of our days? So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011.

Inbound Marketing 92

Inbound Marketing Marketing Mix Customer Journey Marketers 92

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

Author: Maggie Jones Couldn’t make it to Content Marketing World this year? After two days, eleven sessions, and an estimated seven million cups of coffee (estimation based on casual observation, not research, evidence, or math), I’ve got a handle on what’s new and exciting for content marketers and the companies who love them.

Content Marketing 134

Content Marketing Thought Leadership eBook Logistics 134

Marketing Insider Group

DECEMBER 19, 2014

He boasted 100,000 hits per day, and received hundreds of comments on the videos, which he put out until 2011. Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. The post Content Marketing Trend: “Micro-Content” appeared first on B2B Marketing Insider.

Market Trends 110

Market Trends Content Marketing Whitepaper Marketers 110

Marketing Insider Group

DECEMBER 18, 2013

The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. Content+.

Content Marketing 112

Content Marketing Direct Mail PR Marketers 112

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. How Content Marketing Evolved in the Past Decade. As you can assume, it's well worth understanding.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. It’s no longer just about words – content is about creating experiences. Amanda Todorovich, content marketing director, Cleveland Clinic. Predictions2018 Click To Tweet.

Content Marketing 112

Content Marketing Transform Marketers Marketing 112

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 111

Content Marketing Whitepaper PR Marketers 111

Adobe Experience Cloud Blog

JULY 6, 2011

In fact, in 2011, a record 27 sequel films will be released. Leverage the following 3 tips to Hollywood your content marketing : 1. Incorporate the 3 tips above to move toward content that tells a story, is familiar in theme and purpose and provides a brand that they want to engage with over the long-term.

Content Marketing 111

Content Marketing Whitepaper Manufacturing Marketers 111

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 109

Content Marketing Whitepaper eBook Marketers 109

Marketing Insider Group

MAY 24, 2012

So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. ” In this post, I will highlight the key points Rebecca and Jeremiah present and define the 5 steps to achieve content marketing success.

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketers 107

Rock Content

OCTOBER 29, 2015

When I first got into the field of animation, the last place I thought I would ever find myself is the world of content marketing. Really, it’s mostly because the term was never used this frequently in the history of advertising, let alone as late as 2011. Want to dive deeper into the data supporting content marketing?

Content Marketing 110

Content Marketing Entertainment Marketers Marketing 110

Marketing Insider Group

DECEMBER 3, 2019

These factors can make successful content marketing far from a simple task for many technology brands. By examining how they have used content marketing to carve out a position in today’s increasingly competitive world, you can gain insight to feed into your own marketing strategy. Quick Takeaways. SAP Digitalist.

Content Marketing 106

Content Marketing Marketers Marketing Education 106

Buffer Marketing

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 137

Content Marketing User-Generated Analytics Marketers 137

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Content Marketing 110

Content Marketing Marketers Marketing User-Generated 110

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

Content Marketing 92

Content Marketing Telemarketing Inbound Marketing Customer loyalty 92

Adobe Experience Cloud Blog

AUGUST 25, 2016

Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. So what are the qualifications for the ideal hybrid content marketing applicant?

Content Marketing 98

Content Marketing Thought Leadership Education Marketers 98

Adobe Experience Cloud Blog

OCTOBER 22, 2012

by Kieran Flanagan Content marketing is one of the hottest topics in online marketing at the moment. At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). Our Experts. The Questions.

Content Marketing 112

Content Marketing SEO Marketers Marketing 112

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Marketing Strategy 111

Marketing Strategy Content Marketing Marketers Marketing 111

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?

Content Marketing 92

Content Marketing Manufacturing Inbound Marketing Telemarketing 92

Marketing Insider Group

DECEMBER 13, 2011

First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. Then I reviewed my own thoughts on 2011. In case you missed it, I made 13 predictions for B2B Marketing in 2011 and last week outlined my 2011 B2B Marketing Year In Review. Apps and Tablet Marketing.

Inbound Marketing 99

Inbound Marketing Marketers Marketing Market Trends 99

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 26, 2012

In addition to this basic quest to define marketing, other top B2B Marketing Insider posts that fall under this category included: 10 Predictions for the Future of Marketing , The One Chart Every Marketer Needs To Understand and The Most Toxic Words In Marketing. The Social Business Imperative.

Marketers 103

Marketers Marketing Promotion Advertising 103

Adobe Experience Cloud Blog

JULY 21, 2014

The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. As Mark Schaefer rightfully notes, we live in an age of content shock.

Whitepaper 134

Whitepaper eBook Thought Leadership Entertainment 134

Duct Tape Marketing

AUGUST 28, 2020

In this episode of the Duct Tape Marketing Podcast , I interview Laura Schmidt, founder of notes to self, llc. During a trip to Western Kansas with her family on New Year’s Day 2011, Laura watched the scenic Flint Hills roll by, while her feet were propped up on the car dashboard. Marketing Podcast with Laura Schmidt.

Non-Profit 100

Non-Profit Market Research Digital Marketing SEO 100

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! . Augmented Reality For B2B Marketing in 2011?

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

MAY 19, 2014

According to the source, this is due to “external stimulation” like all that content marketing we’re producing and distributing across all the social media channels. Content on the internet tripled between 2010 and 2013. Social media sharing has doubled from 2011 to 2013. The Content Marketing Imperative # MPOMMA # IWNY.

Advertisers 112

Advertisers Advertising Education Content Marketing 112

Search Engine Land

MARCH 20, 2023

In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011. Report: Google Still Top Desired Place To Work 2011: An annual study ranked Google the top place for young working professionals to work at. rel=next/prev was not found on Google. That’s an error.

Search Marketers 86

Search Marketers Finance Marketers Marketing 86

Adobe Experience Cloud Blog

JUNE 8, 2018

On November 2, 2011, Syms Corp., He loved to explain the clothes.’ ” Marketing that Suits. Syms’ obsession with educating his clients was, in fact, a form of content marketing. We all can’t be lucky enough to have such an enviable product to market and sell; I mean, Red Bull almost sells itself.

Branding 134

Branding Non-Profit Education Entertainment 134

Marketing Insider Group

OCTOBER 13, 2011

Here is a summary of the survey that includes my take on what you can do right now to stay ahead of the curve…and a final comment on the use of Thought Leadership in Content Marketing. PS - Lately I have been pointing to great examples of Content Marketing including the use of Thought Leadership content.

Transform 100

Transform Thought Leadership CMO Marketers 100

Search Engine Land

JANUARY 12, 2023

In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Matt Cutts educates Washington, DC about Google.

Search Marketers 87

Search Marketers Marketers Marketing SEO 87

Marketing Insider Group

JANUARY 4, 2011

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. Since that time, I have written 60 posts, nearly 10,000 of you have come to my site, from over 120 countries, viewing more than 20,000 pages of content. Top 5 Social Media Trends For The B2B Marketer , July 12.

Marketers 81

Marketers Marketing Content Marketing Branding 81