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The GTM Technology Stack You Need Based On Company Stage

The Marketing Operations Leader

Back in 2011, Moni was a “Revenue Engineer” at The Pedowitz Group. You’ll see: MAP ownership CRM integration Data analysis Campaign ops Sales enablement Revenue reporting System architecture It’s a full-stack team crammed into one role. Not just project managing in a fancy wrapper. Coding campaigns.

CRM
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Braze vs Adobe: Key tools, use cases, limitations & alternative

Use Insider

For example, Adobe offers over 50+ tools as part of its Experience Cloud, many of which serve use cases that Braze doesnt, like data unification, content management, and learning management. Braze also doesnt have a true customer data platform (CDP) which forces teams to use a separate solution for data management and unification.

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Braze vs CleverTap: Key features, use cases, and more (2025)

Use Insider

Braze pros: Proven mobile marketing platform for engaging customers with personalized messages Founded in 2011, Braze was originally named Appboy. CleverTap offers three key benefits over Braze: Easier platform setup and management , as we discussed earlier. The company started with a strong focus on SMS and push notifications.

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Best Business Process Management Software

Neil Patel

It’s actually quite simple: business process management (BPM) software. The Top 5 Options for Business Process Management Software. How to Choose the Best Business Process Management Software for You. This will give you a base-level sense of how each BPM software thinks about process management.

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I Tried 10 AI Project Management Tools to See if They’re Worth It (Results & Recommendations)

Hubspot Marketing

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. It was a lot.

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Looking at AI’s rapid infusion into marketing automation platforms

Martech

AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders. Campaigns and lead management. Why it matters. to describe customer engagements.

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Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan

Adobe Experience Cloud Blog

Launched in September 2011 at Dreamforce, Data.com is Salesforce’s solution that is democratizing data by delivering instant access to the business data businesses need right inside Salesforce. The big data challenge can be broken into two categories: management of the data and consumption of the data. What do you do?