Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. The key challenges affecting each generation. What about Gen X?

Gen Z 98

Gen Z Millennials Health User-Generated 98

Hootsuite

APRIL 7, 2022

Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. But in 2022, you can find every kind of content on TikTok — as well as highly-engaged users who want to discover new brands and products through the platform. Founded in 2011, Twitch is one of the oldest platforms on this list.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. Generation Z, she shows, will rise in numbers among the nation’s workers. Social listening will become even more important, as will user-generated content. As consumers do more research online, they’ll depend more on what others say about your products and services.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Is the time and resource investment worth it?

Gen Z 126

Gen Z User-Generated Finance Customer loyalty 126

Martech

MAY 13, 2022

At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. Mobile push notifications built into loyalty apps alert customers about offers, content, and product updates.

Transform 130

Transform Gen Z Shoppers Retail 130

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. 76% attest to purchasing a product after discovering it on their social media feeds , with 11% buying immediately and 44% later.

PR 40

PR Branding Whitepaper Thought Leadership 40

Hootsuite

OCTOBER 27, 2020

That’s roughly double the growth rate that we reported back in January, and represents the largest quarter-on-quarter increase that we’ve seen since we started producing these reports back in 2011. Much of this quarter’s growth in social media use is the direct result of the new habits that people adopted during COVID-19 lockdowns.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. For example: As of 2011, Twitter was processing 1.6 Audio search. Google, Bing).

Shoppers 107

Shoppers Retail Finance User-Generated 107

Spiralytics

JULY 31, 2024

Her content, with some reaching up to 88 million views, has become a favorite among Gen Z Filipinos. She gained fame through her YouTube channel but has been in the spotlight since 2011. Together, they create shows and documentaries focused on cooking and the general food culture in the Philippines.

Food 52

Food Gen Z Entertainment Fashion 52

Exposure Ninja

JULY 13, 2022

In 2011, SHEIN was focused on selling wedding dresses, with some women’s apparel on the side, functioning in a similar way to a drop shipping company. In 2012, SHEIN began running social media marketing campaigns with fashion bloggers for giveaways and advertising products on Pinterest, Facebook and Instagram. Product pages.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Search Engine Land

JULY 17, 2024

The report analyzes the top articles about OpenAI and Scarlett Johansson, Microsoft’s vulnerability to hacks and the Netflix AI image controversy, Product-related reputational issues. Several brands have encountered reputation problems due to their products. Business email address Subscribe Processing. Stay connected with customers.

Branding 79

Branding PR Food Gen Z 79

Buffer Marketing

MAY 29, 2024

from the 2011 movie Crazy Stupid Love.  Millennial vs. Gen Z This broad trend is great if you count Gen Zs and millennials among your target audience or customer base. It’s a slightly higher lift, but high-impact format that will have your followers rolling their eyes at the opposing generation.

Gen Z 119

Gen Z Millennials Finance User-Generated 119