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FEBRUARY 10, 2021

It’s no secret that COVID-19 has accelerated the adoption of digital transformation technologies across many, if not all, industries. This can be hard to achieve in practice if you don’t have a strategy for digital transformation within a workable framework for your particular business. What is a digital transformation strategy?

Transform

Martech

NOVEMBER 18, 2021

Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. And second, that generations-old companies would be driven by changing consumer behavior to transform the way they delivered products and services. Shares were priced at $65, above the expected range of $55 to $65.

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Martech

MAY 3, 2022

They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. But there is consolidation. There is no questioning the numbers.

Transform

Adobe Experience Cloud Blog

MARCH 6, 2017

It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Predictive marketing—a new discipline deeply rooted in big data, mathematics, data science, and marketing—transforms the customer journey into a scientific process.

Transform

Hubspot Marketing

OCTOBER 11, 2023

The history of social media is characterized by constant innovation, technological advancements, and transformation. 2011 - Snapchat followed Instagram as a mobile-only experience and the first app to popularize disappearing messages and ephemeral content. 2011 - Keek , another video-sharing social media service, launched.

Gen Z

Adobe Experience Cloud Blog

MAY 8, 2012

We are pleased to welcome her to the Modern B2B Marketing blog where she discusses how to transform marketing from a cost center to a revenue driver. We then clarified the fuzziness for our clients by describing 6 key controls for transformation (RM6). What is the best way to transform marketing from a cost center to a revenue center?

Transform

Adobe Experience Cloud Blog

SEPTEMBER 26, 2011

transform the marketer’s landscape. According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, more B2B marketers rank email marketing as very effective or somewhat effective than any other tactic — higher than SEO, tradeshows, social media, and more.

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Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. The average number of sources of content consumed by a shopper in a purchase doubled from 2010 to 2011 going from 5 to 10 pieces of content consumed. Click to Tweet. Click To Tweet.

Transform

Adobe Experience Cloud Blog

MAY 3, 2011

Bain & Company research shows companies are two times more likely to significantly transform their industry rankings in the years following a recession. Buyer behaviors are changing as fast as corporations have transformed their business processes. As he says, “winners don’t waste a good recession&#. Conclusion.

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Marketing Insider Group

OCTOBER 13, 2011

The report states: “The digital revolution is transforming the marketplace. Make it a mission to transform your organization into a social business. Source: IBM "Global CMO Study" (Oct., Major Challenges. Empowered customers can see – and say – more about the organizations that serve them than ever before.

Transform

Adobe Experience Cloud Blog

AUGUST 5, 2011

This year, in preparation for birthday number 52, I added a couple of new reasons and organized the list into four topical categories: enterprise transformation, marketing accountability, marketing efficiency and effectiveness, and marketing transformation. Enterprise Transformation. Marketing Transformation.

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Many Chat

JUNE 13, 2022

Burbn’s transformation. August 3, 2011: 150 millionth photo uploaded. September 20, 2011: Version 2.0 September 26, 2011: Instagram reaches 10 million users. It has transformed into a marketing machine that can be used to skyrocket a brand into riches. Instagram growth timeline. October 6, 2010: Instagram launches.

Transform

Adobe Experience Cloud Blog

FEBRUARY 10, 2012

Jive launched their new site in 2011 with a dramatic black background with provocative messaging and distinctive light writing. Analytics and lead gen on steroids, Marketo is transforming how companies generate revenue. Transformation is a beautiful thing, whether it be technology or design. The first is Jive Software.

Transform

Duct Tape Marketing

OCTOBER 27, 2021

She is a transformational facilitator in experiential leadership training, author and platform speaker. Since his passing in 2011, Krystal is committed to upholding Brian’s legacy while continuing to positively impact lives all around the world. Krystal is co-owner of the leadership training company Klemmer and Associates.

Transform

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Focus Research Study: Marketing Automation, March 2011. Most categories of enterprise software are “all-or-nothing propositions” that require you to fully implement the new system, transforming your processes completely. The majority of companies see ROI in less than one year. But Are Companies Getting Maximum Value?

Marketing Automation Platform

Content Marketing Institute

DECEMBER 12, 2017

At least one Fortune 100 company will announce it is transforming its marketing department into a true profit center. 1 Fortune 100 company will transform its #marketing dept into a profit center. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. JoePulizzi #Predictions2018 Click To Tweet.

Content Marketing

Adobe Experience Cloud Blog

MAY 18, 2015

According to The SiriusDecisions B2B Marketing Automation Study, there are a whopping 11 times more B2B organizations using marketing automation than there were in 2011. (So, Author: Sesame Mish Companies are increasingly realizing the benefits of marketing automation tools. But first, you have to take the next step.

Marketing Automation Platform

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures.

Telemarketing

Marketing Insider Group

JANUARY 27, 2011

Resolutions or not, change has come to B2B Marketing in 2011. In Getting Comfortable With Discomfort: the Art of Transformation , leadership-guru Lisa Petrilli ( @lisapetrilli ) recommends that we try accept the fear of change and expect that it’s going to feel a little uncomfortable. Are you keeping up? Listen To Your Mom.

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Marketing Insider Group

APRIL 30, 2014

She is referring to a presentation simply called “ Culture ” that was published in 2011 by Netflix CEO Reed Hastings. According to Patty , some of the biggest lessons in trying to transform and build the culture at Netflix: Hire only “A players” Logic and common sense work better than formal policies.

Promotion

Adobe Experience Cloud Blog

APRIL 21, 2011

The Conference Board CEO Challenge 2011 survey polled more than 700 CEOs, presidents, and chairmen from across geographies and industries worldwide. According to Jonathan Spector, CEO of The Conference Board: “The global CEO consensus about 2011 suggests that growing one’s business is the key to success.

Product

Marketing Insider Group

MARCH 27, 2013

At the end of 2011 I decided to make a change. Marketing will become more traditional before it becomes more transformational. In my time here, I have been responsible for strategic business development, 3rd-party solution sales and sales operations. What is your prediction for the future of marketing?

Transform

Martech

MAY 13, 2022

The mobile web is also getting transformatively faster, with 5G quickly becoming the global wireless standard. At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. billion people.

Transform

Adobe Experience Cloud Blog

MAY 15, 2012

Launched in September 2011 at Dreamforce, Data.com is Salesforce’s solution that is democratizing data by delivering instant access to the business data businesses need right inside Salesforce. As businesses transform into social enterprises, they need a solid data foundation to better understand and engage customers and prospects.

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Adobe Experience Cloud Blog

FEBRUARY 1, 2012

by Phil Fernandez Everyone here at Marketo was pretty pumped when we announced our record-breaking results for 2011. Revenue Performance Management empowers companies to transform their sales and marketing processes and achieve truly breakout revenue results,” said Jeff Yoshimura, Vice President of Marketing at Zuora.

Customer

Martech

JANUARY 3, 2022

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape.

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Chief Martec

DECEMBER 5, 2023

It’s hard to explain why this is such an incredible time of technology-powered transformation in marketing in a few brief remarks. It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. There but for the grace of God go I in any 60-second interview clip. I feel for the speaker.

Transform

Hubspot Marketing

OCTOBER 10, 2018

And AR can do much more than transform your face or recognize your favorite paintings. Between 2011 and 2013, AR was embraced by companies like Disney, Coca-Cola, and National Geographic to execute campaigns at large events and in public spaces like shopping malls and Times Square.

Transform

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. Augmented Reality For B2B Marketing in 2011?" What I do know is that B2B Marketers have a ton of options today. But which ones are really working to drive our strategy and our business forward? Click here to cancel reply.

Transform

Marketing Insider Group

JUNE 7, 2012

The trend has remained relatively constant, shifting only 1% from 2011’s 62% cheaper: Which Marketing Tactics Perform The Best? Hubspot: It’s Time to Transform Your Marketing. In 2012, their State of Inbound Marketing report declared that inbound leads cost 61% less than traditional outbound. Outbound Marketing (INFOGRAPHIC).

Inbound Marketing

Businesses Grow

MARCH 1, 2022

A wave of pro-democracy protests took place in the Middle East and North Africa beginning in 2010 and 2011, challenging some of the region’s entrenched authoritarian regimes. The first global star turn for social media was the Arab Spring 20 years ago. The wave was enabled by social media and the world took notice.

Transform

Hootsuite

SEPTEMBER 30, 2019

Weixin was first released as a messaging app in 2011 by parent company Tencent. And brands have transformed the duo-tone pixelated codes into animated works of art. After competing in the race, Nike presented each participant with a surprise film showcasing their transformation story. Advertise your WeChat account with QR codes.

Transform

Marketing Insider Group

NOVEMBER 10, 2020

A: The explosion of Marketing Technology ( MarTech ) is a great example of both marketing transformation and what is at the core of modern marketing. YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%.

Analytics

Backlinko

MARCH 13, 2024

While market research has been around for a while, it has been undergoing constant transformation. That’s a slight increase from 56.2% in Q3 2021 – SurveyMonkey Date Mobile Non-Mobile Q4 2020 52.0% Q1 2021 52.1% Q2 2021 53.0% Q3 2021 56.2% Q4 2021 55.3% Q1 2022 55.0% Q2 2022 56.1% Q3 2022 58.2% Q4 2022 56.9% Q1 2023 54.7% Q2 2023 55.1%

Market Research

Martech

APRIL 1, 2022

Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. Recently, NBCUniversal recently announced it is moving to iSpot.tv for national ratings. Even without the accuracy concerns, ongoing trends in viewership have made Nielsen’s ratings less valuable. Further, the cord-cutting trend continues apace.

Product

Digital Marketer

MAY 16, 2022

Since 2011, Alex has helped launch several successful brands and has proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.

Email Marketing

Content Marketing Institute

NOVEMBER 12, 2017

It describes itself as: “Humanizing data like never before, with technology that interprets your data and transforms it into ‘intelligent narratives’ at speed and scale.”. In 2011, it raised over $6 million to study the landscape of how to create “human-free stories” (such an oxymoron to say).

Energy