Search Engine Land

JANUARY 19, 2023

9, 2012: What is Google’s view on guest blogging for links? Matt Cutts, The decay and fall of guest blogging for SEO Cutts’ post got hundreds of comments and sparked lots of discussion on social media. He also added “for SEO” to the title of his post. July 9, 2013: Google: Guest Blogging For Links? Yahoo Sees Big 1.6%

Search Marketers 95

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Search Engine Land

MARCH 1, 2023

Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it 2021: Ads from companies (in this case, platforms like Google, Microsoft, Amazon and Facebook) will be taxed at a rate of 2.5% to 10%, depending on their annual global revenue.

Search Marketers 88

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Search Engine Land

FEBRUARY 2, 2023

Video: Jennifer Van Iderstyne on agency types & multimedia SEO 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Van Iderstyne about content creation in SEO, capitalizing on misalignments in SEO and more. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

Search Marketers 95

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Search Engine Land

JANUARY 24, 2023

Google’s alternative to third-party cookies open for advertiser testing in Q2 2021 2021: And FLoC would die a year later. Google Changes Definition Of Average Search Ranking Position 2012: In the past, they would take all the positions of your rankings and average them together. Google Promotes Boost To All Of U.S.,

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Search Engine Land

JANUARY 12, 2023

2020: Agencies, SEOs, and resellers were not eligible for this program. Responsive search ads available globally in all Microsoft Advertising interfaces. 2020: In this installment of Barry Schwartz’s vlog series, he chats with Álvarez about why structured data will be important in the future and his passion for mentoring SEOs.

Search Marketers 94

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Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

Search Marketers 86

Search Marketers SEO User-Generated Marketing 86

Search Engine Land

JANUARY 27, 2023

SEO community mourns Hamlet Batista, advocate for automation in SEO and beloved friend 2021: Those who knew him, admired him, learned from him and loved him, were left reeling from the loss. Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool 2014: 68.8% The product is not complete. It will improve.”

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Search Engine Land

FEBRUARY 21, 2023

Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April 2022: Advertisers in sensitive verticals would remain opted out of this change for existing campaigns. Not just for auto anymore: Google tests giant image search ads in new verticals.

Search Marketers 92

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Search Engine Land

MARCH 6, 2023

Google was typically vague, telling Search Engine Land: “Our goal is to encourage advertisers with landing pages that are excessively slow to speed up their sites. Learn the complete history of Google’s core updates, what they are, and what’s important for SEO.

Search Marketers 86

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Search Engine Land

MAY 15, 2024

While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Entity promotions: What special promotions or offers can I create to capitalize on seasonal or event-based entities and drive engagement?

Food 103

Food Promotion Product Communications 103

Search Engine Land

FEBRUARY 15, 2023

” And clearly, everyone in SEO has heeded all of Google’s advice about not doing link building, which is no longer a thing in SEO. Conductor acquires technical SEO monitoring tool ContentKing 2022: This is the first acquisition made by Conductor. Google Showing Fewer Than 10 Results For Some Searches?

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Neil Patel

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. Likes, shares, and comments can have a massive impact on SEO. According to cognitive SEO , the higher the average number of shares, comments, and likes a brand has, the higher their website rank actually is.

SEO 145

SEO Branding Promotion User-Generated 145

Search Engine Land

APRIL 24, 2024

Fittingly, Raghavan referred to Google’s advertising business as “the envy of the world.” Raghavan was promoted to his position in June 2020. Prior to joining Google, he was at Yahoo from 2005 to 2012, a period during which Google ascended and Yahoo declined rapidly. Velocity and focus. … There’s lots more to come.”

User-Generated 108

User-Generated Digital Marketing Promotion Advertising 108

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

Search Marketers 127

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Search Engine Land

JANUARY 15, 2023

Day Google doodle promotes King’s message of unity. 2015: Google was sticking with the figure it gave in 2012 but stressed it’s “over” that amount. Local SEOs Sound Off On Google+ Local Hijackings. How To Blackout Your Site (For SOPA/PIPA) Without Hurting SEO. Martin Luther King Jr. search market share.

Search Marketers 87

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Search Engine Land

MARCH 11, 2023

Google publishes video of search quality meeting In 2012, Google shared a video from one of its search quality meetings – something that few outsiders had ever seen. DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’ 2019: Gabriel Weinberg also believed that privacy legislation could make the internet more competitive.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Search Engine Land

JANUARY 23, 2023

Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Unless advertisers opted out, they would have been added to the program automatically seven days after receiving the email.

Search Marketers 83

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Search Engine Land

JANUARY 3, 2023

Video: Anthony Church on conversion tracking & SEO. 2021: In this installment of Barry Schwartz’s vlog series, he chats with Church about about two primary topics: conversion tracking and what SEOs should focus on. After a turbulent few months, Thompson “stepped down” as CEO in May 2012. 2010: Spoiler: no.

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Search Engine Land

MARCH 8, 2023

Read about it in New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world. Video: Fili Wiese, an SEO that used to work in Google search quality 2020: A number of topics were discussed, including managing Google penalties, how Google penalizes websites, the disavow link tool and nofollow link attribute.

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Search Marketers Energy SEO Marketing 95

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Gen Z 86

Gen Z Millennials Advertising Advertisers 86

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. 2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. Machine vs. man: What really matters for SEO success. ” Why?

Search Marketers 99

Search Marketers Non-Profit Marketing Marketers 99

Scoop.it!

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Subtitles and closed captions are your advanced options to boost YouTube SEO. 5) Promote It Like a Boss and Analyze the Results Engaging content and relevant videos are all well and good.

Promotion 101

Promotion Analytics Entertainment SEO 101

Search Engine Land

JANUARY 13, 2023

Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020). Bing Set To Advertise During Golden Globe Awards. 2009: A complaint sought to preempt the development of behavioral targeting and profiling in mobile advertising.

Search Marketers 117

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Search Engine Land

FEBRUARY 10, 2023

A Google Ads setting allowed advertisers to exclude people of ‘unknown gender’ 2021: Employers, landlords and credit providers could keep their ads from showing to people of “unknown gender,” enabling discrimination against nonbinary individuals. Warner Bros. Is Google Maps what augmented reality has been waiting for?

Search Marketers 89

Search Marketers SEO Marketing Marketers 89

Neil Patel

SEPTEMBER 1, 2020

While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. Before 2012, YouTube charted video success by the number of views alone, regardless of the length of viewing. Cross-Promote Content.

Real Estate 145

Real Estate Shipping User-Generated Promotion 145

Hubspot Marketing

OCTOBER 29, 2019

Additionally, you can use a call-to-action (CTA) on your website and social media pages to promote your email newsletter. Master SEO. With algorithms changing every day, search engine optimization (SEO) is one of the best tactics to build your online presence. On-site SEO is all about the content.

SEO 140

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Search Engine Land

MARCH 16, 2023

Google’s Matt Cutts Gives SEO Advice For Times When Your Products Go Out Of Stock 2014: Cutts answers: “What should sites do with pages for products that are no longer available?” Twitter Adding Advertisements? 2009: Twitter was promoting Twitter Search.

Search Marketers 94

Search Marketers Marketing Marketers User-Generated 94

Hubspot Marketing

AUGUST 25, 2023

To further prove that you should add more to your website, we surveyed 101 marketing and advertising professionals to learn which landing page elements and strategies were most effective. 91% of our surveyed marketing and advertising professionals feel positive about conversion shifts after adding their landing page(s).

Inbound Marketing 110

Inbound Marketing B2C eBook Promotion 110

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. The YouTube search engine is powerful.

Analytics 117

Analytics SEO Education Promotion 117

Hootsuite

AUGUST 18, 2020

YouTube usually isn’t known for being super transparent with creators or advertisers about how the proverbial sausage is made. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. Meanwhile, advertisers need to know that their sneaker ads aren’t funding anti-vaxxers or conspiracy theorists.

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Hubspot Marketing

FEBRUARY 23, 2021

In 2012, we feared the world would end and we would all just poof. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? I could spend $200K to hire a full-time writer, SEO expert, and conversion rate optimization (CRO) specialist to work on my blog.

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Search Engine Land

AUGUST 11, 2023

Figure 5 Schwartz, from his post on the penalty (and his sponsorship links), said: “I am stubborn and I am one of the few SEO blogs that decided to not change when Google unleashed their penalty.” Of the 10, we restricted the list to show only those regularly communicating information to the SEO community. Years later, he reconsidered.

SEO 98

SEO Analytics PR Search Marketers 98

Hubspot Marketing

JULY 10, 2019

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You can do this with on-page SEO and technical SEO tactics. To reach the greatest number of potential customers, pay to target relevant categories within your brand vs. promoting your product or services.

B2C 142

B2C Social Media Marketing Marketing Marketers 142

Orbit Media Studios

MAY 4, 2022

We do not advertise. Naturally, these topics were directly related to our services, but never promotional. Around 2012, we got active on social media: Facebook, Google+, Twitter and LinkedIn. By mid-2012, we had published around 100 articles. There are many businesses with similar strategies and results. 100+ guest posts.

Thought Leadership 129

Thought Leadership Energy Content Marketing Promotion 129

Rock Content

AUGUST 20, 2020

One of the ways to do it is to apply the concept of Newsjacking, a method that aims to take advantage of a subject or hot topic, to promote your brand. In this post, we will cover: How important is it to promote your brand? How important is it to promote your brand? What is and when did the term Newsjacking come up?

User-Generated 72

User-Generated Transform Promotion PR 72

Search Engine Land

OCTOBER 18, 2022

SEO is an arena where the logical principle of Occam’s razor (“the simplest explanation is usually the right one”) is typically present in formulating explanations. Some years ago, the plaintiff had dreamed up a sort of catchphrase that they used in traditional media to promote their business.

SEO 102

SEO Finance User-Generated Promotion 102

Exposure Ninja

JUNE 30, 2022

Experienced business owners often find themselves asking the same questions too, even more so after starting to expand their advertising through the use of social media. Social media networks like Facebook and Twitter have in-built advertising networks that are increasing in-depth every day. Name * Email *. Image Source.

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Non-Profit Price eCommerce Real Estate 98