Calvyn Lee Blog
NOVEMBER 30, 2023
Instagram’s Massive Revenue Despite Reels Losses In 2023 alone, Instagram is projected to generate over $50 billion in total revenue. But how does such a simple photo and video sharing app generate over $50 billion per year? For most users, the main goal is gaining followers and popularity rather than earning money directly.
Search Engine Land
APRIL 24, 2024
Costs: Google is “spending a ton more on machines” due to generative AI. Many believe we are seeing the inevitable enshittification of Google, where Google puts profit above everything, including its users. Fittingly, Raghavan referred to Google’s advertising business as “the envy of the world.” Velocity and focus.
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Search Engine Land
SEPTEMBER 19, 2023
Google has admitted to quietly tweaking advertising auctions to meet revenue targets. The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. Why we care.
Search Engine Land
JANUARY 4, 2023
In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. Also on this day.
Search Engine Land
JANUARY 17, 2023
In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities.
Search Engine Land
FEBRUARY 19, 2023
Google introduced the news meta keywords tag specifically for publishers in 2012. Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Google Shopping Tops Amazon Product Ads: 32.7%
Bannerflow
APRIL 25, 2022
Social media campaigns are a form of advertising that takes place across a brand’s social channels. Let’s look at seven of the best social media advertising examples out there. Pantone “User Generated Color” . Greggs’ “Vegan Sausage Roll” campaign generated over 516 million impressions. Aldi UK “FreeCuthbert”.
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