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Interview: Scoot Airlines - Scaling Up Advertising with Bannerflow

Bannerflow

Since its establishment on June 4, 2012, the airline has been offering medium and long-haul flights to various destinations across the Asia-Pacific region at affordable prices. Scoot is a Singapore-based low-cost airline that operates as a fully-owned subsidiary of Singapore Airlines.

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Online Advertising Ready To Takeoff In 2012

Marketing Insider Group

The largest estimates came late Tuesday from InMobi who estimated smart phone advertising revenues have increased by almost 500% and tablet advertising was up nearly 800% from a year ago. Additionally, the survey revealed that 70% of B2B Marketers are using social media and 24% mobile marketing in their 2012 marketing plans.

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This day in search marketing history: January 18

Search Engine Land

In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities.

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Why Instagram Pulled Back on Reels and How They Make $50 Billion Per Year

Calvyn Lee Blog

However, this fuels the perfect dynamic for advertisers to tap into users’ insecurities and dreams, resulting in sky-high conversion rates. Minimal Revenue Sharing with Creators Unlike YouTube splitting advertising earnings with video creators, historically Instagram has not needed to share its revenue.

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Head of Google Search demands urgency as growth slows

Search Engine Land

Fittingly, Raghavan referred to Google’s advertising business as “the envy of the world.” Prior to joining Google, he was at Yahoo from 2005 to 2012, a period during which Google ascended and Yahoo declined rapidly. Velocity and focus. … There’s lots more to come.” Raghavan was promoted to his position in June 2020.

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Gen Z teens are watching YouTube ads and recalling what they’ve seen

Martech

Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. As a result, expect more advertisers to move their ad buys from linear TV to YouTube.” ” Deep dive.

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This day in search marketing history: January 2

Search Engine Land

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. 2018: Advertisers didn’t have to do anything special or out of the ordinary to get Google’s algorithms to display their ads. by Eric Enge.