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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). Marketing Podcast with Paul Roetzer.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

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The Most Obvious Content Strategy That No One Uses: Curriculum Development

Orbit Media Studios

Educational content is the foundation of most content marketing programs. These first tips will lay the groundwork for the transformation. When you see the list all in one place, you can compare it to your outline and then…. The post was called Nice Blogs Finish Last and it went live 10 years ago, on June 5, 2012.

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Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit

Adobe Experience Cloud Blog

I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. Because of this, organizations must be able to listen to and engage people personally in a multitude of ways and places. A dashboard is not to inform or educate, but instead to drive action.

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Inbound Marketing Leads Costs Less

Marketing Insider Group

It is typically more persistent or “ always-on ” as the content is placed where buyers tend to go seeking information. Internet access, mobile browsing and social networking are all conspiring to deliver information, education and entertainment to all of us on demand – where and when we want and need it.

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The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of our employees are happy to have a place to go because it is scary to be stuck in a house by yourself.”. You all know this is one of my favorite topics.

CMO
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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Since 2012, Lamborghini’s Esperienza Accademia Neve in Livigno has been a go-to for on-ice driving courses. What I like: Rolex’s marketing strategy revolves around being in the right place and time.