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5 Brands that Centered Digital Transformation Around Customers

Adobe Experience Cloud Blog

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”.

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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. It's called the marketing strategy assessment.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Renasant Bank: Marketing strategy takes step above boring classes. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts.

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Turning Marketing Into a Revenue Center: Interview with Debbie Qaqish

Adobe Experience Cloud Blog

by Jason Miller The Marketo 2012 Global User Summit is right around the corner and we have a stellar lineup of keynotes including Debbie Qaqish, Chief Revenue Officer at the Pedowitz Group. We are pleased to welcome her to the Modern B2B Marketing blog where she discusses how to transform marketing from a cost center to a revenue driver.

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You Can Avert Disaster! It’s Your Customers Who Will Show You the Way

Marketing Insider Group

In 2012, a global giant that at its height owned 90 percent of film sales and 85 percent of camera sales in the US filed for Chapter 11 protection from bankruptcy. published in The Guardian in 2012. Key Takeaways: Sometimes extreme success can blind corporate leaders until it’s too late to adapt. What Kodak Did Wrong.

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Why Brand Publishing is the Future of Marketing

Marketing Insider Group

This article explores why brand publishing is crucial for modern organizations and how this approach can transform their engagement strategies. Get ready to learn about the power of content marketing and discover how your brand can thrive by thinking and acting like a publisher. What Is The Future of Content Marketing?

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Survey: 71% of CMOs Feel Unprepared For Today’s Market

Marketing Insider Group

As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This is according to the Global Chief Marketing Officer survey from IBM. Major Challenges. Calls-To-Action for CMOs.