Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 122

Millennials Transform Advertising Advertisers 122

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. They aren’t loyal to brands.

Influencer Marketing 87

Influencer Marketing Market Trends Gen Z Fashion 87

Hubspot Marketing

NOVEMBER 17, 2023

Nostalgia marketing is the advertising equivalent of comfort food. Incorporating famous characters and scenes from the past in modern advertisements is a tried-and-true way to generate positive feelings in your target audience, making them more likely to open their wallets. The ad was produced by Wieden + Kennedy, London.

Customer 124

Customer Millennials Advertising Advertisers 124

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Branding 95

Branding Millennials Entertainment Transform 95

Hubspot Marketing

MAY 1, 2017

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

Personalized Marketing 137

Personalized Marketing COS Branding Price 137

Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. So, what does this mean for your brand? 50% of millennials use Pinterest every month. households.

Millennials 111

Millennials Shoppers Food User-Generated 111

Marketing Insider Group

JUNE 2, 2014

Advertising Spend Continues To Rise. Advertising on both desktop and mobile is rising vs. last year. 2013 saw a 16% increase in advertising revenue as brands chase the attention of elusive digital consumers. Huge Gap In Spend Vs. Time Spent In Digital Advertising. Millennial Digital Habits.

Millennials 90

Millennials Advertising Advertisers Communications 90