Content Marketing Institute

OCTOBER 8, 2017

SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. And here are some ideas for the B2C industry: Basic Outfitters (new but doing cool stuff). Promote to specific influencers. What did it find? Was it urgency, testimonials , color?

B2C 111

B2C User-Generated Health Retail 111

Businesses Grow

JANUARY 15, 2024

The idea behind the blog post It was the summer of 2013. We had to spend more of our budget on quality and promotion just to get a few views. On every place we publish, whether it is B2B or B2C. Today, we’ll look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.

Outbound Marketing 117

Outbound Marketing Inbound Marketing Content Marketing B2C 117

Hootsuite

AUGUST 23, 2023

Facebook introduced hashtags in 2013 , but since then, they’ve been pretty quiet about how to use them. Using too many hashtags can make your content look overly promotional. Bonus : Download a free guide that shows you how to save time and money on your Facebook ads. Do Facebook hashtags matter? Here’s the short answer: Yes!

User-Generated 98

User-Generated Law B2C Fashion 98

Neil Patel

JUNE 5, 2014

LinkedIn is the platform for B2B marketing , not B2C marketing. Don’t neglect LinkedIn, especially if you’re in B2C. I’ve found that Instagram is a powerful way to promote both one’s personal brand and a business, too. A video doesn’t have to be expensive or fancy to be effective in brand promotion. But here’s the deal.

B2C 76

B2C Social Media Marketing User-Generated Promotion 76

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World was founded by Social Media Examiner in 2013. It’s just intimate enough to promote productive networking between attendees. The event features speakers from several different industries and a mix of sessions targeting both B2C and B2B audiences. Social Media Marketing World. Dreamforce.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Moz

FEBRUARY 3, 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month.

B2C 66

B2C SEO CRM User-Generated 66

Contently B2C

JULY 18, 2016

For example, since 2013, Philips has been running a digital campaign to promote its Click & Style shaving toolkit that uses mobile interactive video to let potential customers experiment with shaving. For Beck’s, influencers helped the beer brand promote a consumer contest with 30 social media posts, which reached 6.8

Market Trends 52

Market Trends Content Marketing Marketers Marketing 52

Contently B2C

AUGUST 1, 2016

In November 2013, Sam Slaughter, Contently’s vice president of content, asked me to join him in a conference room we call Grizzly. As a spokesperson, he seems to—almost creepily—love Wild Turkey in a way other people paid to promote brands simply can’t match. But damn it if McConaughey doesn’t sell the brand.

Branding 52

Branding Fashion Advertising Advertisers 52

Markinblog

SEPTEMBER 6, 2021

The platform facilitates both B2B and B2C operations. By doing so, Rakuten promotes its brand across different niches. United States. South Korea. Wildberries. United States. United Kingdom. Sea Limited. The company is also keen on investing in other well-established platforms like Lyft and Pinterest. Rakuten’s revenue in 2020 was $13.48

eCommerce 52

eCommerce Finance Retail Shipping 52

Contently B2C

AUGUST 22, 2016

As part of its ethos, Coca-Cola is committed to promoting a “one-brand” strategy that speaks to people around the globe. In 2013, the publication attracted 13.1 The video was set to the title song proudly sung in seven languages. Full disclosure: Coca-Cola is a Contently client.). The journey from global to local.

PR 52

PR Health Communications Branding 52

The CMO Survey

JANUARY 29, 2019

of sales in 2013 when they represented only 8.9% TheCMO Survey finds that B2C product (15.6%) and services (14.2%) sales outpace B2B products (9.7%) and services (11.5%). In the B2C arena, Stitch Fix offers consumers digital clothing style consultations (driven by real stylists and algorithms) and monthly bento box sales.

eCommerce 100

eCommerce Transform CMO Retail 100

Neil Patel

FEBRUARY 16, 2021

Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate , improving your social presence — and, of course, writing and promoting great and useful content. Step 6: Promote Social Sharing of Your Content. Don’t be afraid of committing to a blog. Yes, it does require consistent effort.

SEO 143

SEO Analytics User-Generated eCommerce 143