Adobe Experience Cloud Blog

OCTOBER 20, 2016

Author: Eric Lam Influencer marketing is exploding onto the scene. Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Wait, hold on a second.

Thought Leadership 134

Thought Leadership Influencer Marketing Marketing Marketers 134

Buffer Marketing

FEBRUARY 14, 2024

Listen to it here Creators are Brands If you want to elevate beyond “just” content creator status, Creators Are Brands is a podcast hosted by Tom Boyd that offers actionable insights on how creators can build their brands online. 

Entertainment 100

Entertainment Health Influencer Marketing Education 100

Buffer Marketing

MARCH 10, 2022

When I started selling candles on Etsy in 2013, I thought it would be a fun hobby on the side of my work as a graphic designer. I didn’t set out with the intention to become a massive global brand, but it’s the dream for so many small business owners. Brooklyn Candle Studio branding and photography from 2015 to today.

Retail 95

Retail Influencer Marketing Product Marketing Strategy 95

illumin

SEPTEMBER 25, 2023

Instagram introduced its own advertising options in 2013, a full three years after the app first launched. Today, there are three main ways that brands reach audiences through social media: Paid social: paid social refers to paid promotion on social media sites. This can be through ads or sponsored posts.

Social Media Marketing 52

Social Media Marketing User-Generated Advertising Advertisers 52

Hootsuite

APRIL 7, 2022

Interest in TikTok continues to surge, with no signs of slowing down: Despite those staggering statistics, brands have been slower to embrace the platform. In 2021, only 9% of marketers were using TikTok to promote their business. And interest in Reels is definitely growing over time: Should your brand be making Reels?

Gen Z 142

Gen Z Finance User-Generated Transform 142

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Stay Authentic and On-Brand.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Sprout Social

MAY 10, 2019

This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall.

Marketing Strategy 110

Marketing Strategy B2C User-Generated Millennials 110

Adobe Experience Cloud Blog

JANUARY 4, 2013

Mitch: I think that when you ask a question on Twitter when you’re frustrated, you expect an immediate response because there is so much out there about best practices on how brands should respond. Marketo: A hot topic in the social world is leveraging influencers and other B2B marketing professionals across the social world.

Digital Marketing 116

Digital Marketing Influencer Marketing Marketing Marketers 116

Pam Didner

JULY 16, 2019

I am always curious about how brands market to younger generations, so I decided to check out VidCon. Brands’ approaches to reach out to the next generation of millennials. Here are some of my personal observations of the event as a B2B marketer. Every brand tried to make sure their booths stood out. And have FUN.

Marketing 51

Marketing Marketers Millennials Retail 51

Duct Tape Marketing

MAY 28, 2015

With consumers spending more and more of their online time on mobile, brands are turning to content generated by their customers to improve the mobile shopping performance. conversion on smartphones in 2013 vs. 2.2% Customer photos are incredibly engaging and offer strong social proof of brands and products.

Customer 66

Customer User-Generated Influencer Marketing Analytics 66

Contently B2C

JULY 18, 2016

Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior.

Market Trends 52

Market Trends Content Marketing Marketing Marketers 52

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. Until recently, social media activism has been somewhat optional for brands. Social movements are not marketing opportunities. Try to profit from your support.

Non-Profit 145

Non-Profit Retail Gen Z Health 145

Dana Nicole

JANUARY 27, 2021

If someone searches for the term “apple” are they searching for the fruit or the brand? Now, if we take a look at the longtail keyword “refurbished apple products for sale” it’s obvious that the searcher is looking for Apple products as opposed to the fruit. Tyler Samani-Sprunk, Simple Strat.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Rock Content

APRIL 30, 2020

Every search presents the opportunity for your brand to offer the best response to what users are looking for. Hummingbird (2013) : improved results classification by focusing on the exact match between the keyword and the search intention. Always seek to align these SEO objectives to your brand’s macro-objectives.

SEO 81

SEO User-Generated Digital Marketing Communications 81

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketing 21

Marketing Marketers eCommerce Social Media Marketing 21

Adobe Experience Cloud Blog

JUNE 24, 2013

While the core principles remain true, here are some of the most important factors that have redefined modern marketing over the last seven years. The rise of content marketing. Ideally, this content is not about the company or its products and services; it educates or entertains. Social is affecting search (and vice-versa).

Fashion 134

Fashion Marketing Marketers Analytics 134

Adobe Experience Cloud Blog

APRIL 14, 2014

In my experience, guerrilla marketing techniques work particularly well around an event. For instance, at Salesforce’s Dreamforce 2013 conference, a competitor, SugarCRM, created a guerrilla campaign called “Escape Dreamforce”. Delving into Influencer Marketing. Influencer marketing is similar to relationship marketing.

eBook 134

eBook Influencer Marketing Thought Leadership Marketing Mix 134

Spiralytics

JANUARY 16, 2023

Influencer marketing has become a significant by-product of the social media age as consumers steadily grow desensitized to traditional advertising. This phenomenon is known as influencer fatigue. This phenomenon is known as influencer fatigue. Micro-influencer Statistics. Market Share. Engagement.

Influencer Marketing 94

Influencer Marketing Digital Marketing Law Price 94