Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. 2013 Marketing Prediction. The stakes are high and the timing is urgent.

Transform 83

Transform CMO Marketing Marketers 83

Adobe Experience Cloud Blog

MAY 31, 2013

They are the ones that resonate with your audience and really create an affinity between your customer, the messaging, and the product or service. Take a look at some examples of campaigns in the first half of 2013 that have done an amazing job of capturing the attention of their audience in a major way. 1) Coca-Cola Sharing Can.

Thought Leadership 134

Thought Leadership B2C Marketing Marketers 134

Search Engine Land

MARCH 10, 2023

Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products. Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding 2015: Study looked at trademark usage in paid search across 10 industry verticals.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

JANUARY 27, 2023

The Search Agency: CPC Increases Across The Board, Weaker Bing Ads Spend In Q4 2013 2014: The report showed paid search spend rose 37.4% Google Details How It Responds To Government Requests For User & Search Data 2013: Governments routinely ask search engines like Google for access to user data for various reasons. year-over-year.

Search Marketers 116

Search Marketers Real Estate SEO Marketing 116

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3.

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Hubspot Marketing

OCTOBER 11, 2023

2013 - Vine is launched, popularizing snackable, short-form video content on mobile devices. 2013 - YikYak is released as a local message board for college students. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Search Engine Land

JANUARY 1, 2023

2020: Did people click on a paid search ad because it answered a search query, mentioned a familiar brand, was listed above other search results, or had a compelling title, description, or image? Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]. But Google did later in 2013 , for $1.3

Search Marketers 111

Search Marketers Marketing Marketers Manufacturing 111

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2013: Why You Need To Complement Your In-House Team With External Expertise by Eric Enge.

Search Marketers 120

Search Marketers Manufacturing SEO Marketing 120

Search Engine Land

MARCH 6, 2023

Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services. Blind Study Finds YP Local Results Beat Google, Bing, Yahoo 2013: Thousands of queries were compared over a year.

Search Marketers 84

Search Marketers Marketing Marketers SEO 84

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop.

Search Marketers 97

Search Marketers Non-Profit Marketing Marketers 97

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. They aren’t loyal to brands.

Influencer Marketing 84

Influencer Marketing Market Trends Gen Z Fashion 84

Hubspot Marketing

JANUARY 16, 2024

It took its current shape in 2013 when the London-based charity Alcohol Change UK launched it as a personal challenge. That’s enough to make some major brands sit up and take notice. White Claw, Tanqueray, Guinness, and even Budweiser have all started serving up non-alcoholic versions of their products.

Retail 105

Retail Promotion SEO Product 105

Neil Patel

SEPTEMBER 8, 2020

Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ? As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs).

Branding 126

Branding Retail Real Estate User-Generated 126

Search Engine Land

FEBRUARY 19, 2023

Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly Doubles 2014: The company said it had more than 270,000 advertisers, a 30% gain year-over-year and up 10% from Q3 2013. Google Shopping Tops Amazon Product Ads: 32.7% Google Shopping Tops Amazon Product Ads: 32.7% million U.S. million more than Yahoo.

Search Marketers 91

Search Marketers Marketing Marketers User-Generated 91

Businesses Grow

SEPTEMBER 25, 2023

Eastern Time on February 03, 2013, this milestone event occurred. That reality changed during one Sunday evening in 2013. It was the perfect stage for brands to shine. A beloved brand entered the stage … Oreo cookies. Oreo transformed an unexpected power outage into a moment of branding genius. At 8:48 p.m.

Gen Z 127

Gen Z Transform Marketing Marketers 127

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. We love this product and team; on strategy and profitable.” 2015: How To Leverage The Best Local Content Source For Multi-Location Brands by Adam Dorfman.

Search Marketers 115

Search Marketers Non-Profit Marketing Marketers 115

Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. 2013: It was a bug. Twitter Search Lets You Once Again Find Old Tweets 2013: Twitter said that some older tweets were going to be available. Don’t Panic.

Search Marketers 84

Search Marketers SEO User-Generated Marketing 84

Search Engine Land

FEBRUARY 25, 2023

Also on this day How to identify your products for Google 2021: Google published a list of best practices to help ensure that its search engine understood the products that were being referenced. increase over 2013. 2011: The biggest “content farm” type brand that seemed to have suffered was Associated Content.

Search Marketers 112

Search Marketers Marketing Marketers Advertising 112

Search Engine Land

FEBRUARY 13, 2023

Google Sends Hundreds Of Thousands Of Webmaster Notifications Each Month & 90% Are Black Hat Related 2013: Google’s Matt Cutts answers “How many types of messages does the webspam team send to Webmaster Tools?” Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 86

Search Marketers User-Generated Marketing Marketers 86

Search Engine Land

JANUARY 20, 2023

Google updates product structured data for car review snippets 2022: Google added a note to the product structured data help documentation to explain how to specify car markup and still have Product review snippet feature eligibility. Logo 2013: The Doodle was in shades of blue, green and yellow.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Hubspot Marketing

MAY 1, 2017

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. 7 Personalized Marketing Examples. The Example.

Personalized Marketing 139

Personalized Marketing COS Branding Price 139

Adobe Experience Cloud Blog

JULY 29, 2014

But this isn’t just for its own sake – ultimately, it’s so that when someone makes a purchase, your product or service is what they buy. Pinterest gives users a format to engage with your content and become brand advocates, but it also helps them connect directly to your products. Why Pinterest? Building Your Pinterest Audience.

Branding 134

Branding Thought Leadership Fashion eBook 134

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Embrace authenticity.

Branding 111

Branding Thought Leadership User-Generated Entertainment 111

Search Engine Land

JANUARY 2, 2023

We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. Brands can now buy Walmart sponsored search ads via API partners. 2012: Can New Multilingual Markup Create Advantages For Big Brand Optimisation?

Search Marketers 92

Search Marketers Advertising Advertisers Marketing 92

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it. Of Search Queries Impacted 2013: A new Panda refresh.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Martech

AUGUST 4, 2022

I spent about a year working on it and it came out in May 2013.”. In 2013, Cherry Bombe launched as a print magazine. They migrated to Mailchimp in 2014 for the ease-of-use, template options, and the ability to easily market products and track revenue through campaigns. They were a brand that had built itself on Instagram.

Customer 96

Customer Entertainment Food Email Marketing 96

Martech

MARCH 28, 2023

Connecting creative work to the customer journey with brain science In an interview, Tony Crisp , an innovative brand strategist and founder of CRISPx Brand Agency, described a methodology he pioneered to connect creative work to the customer journey using brain science, simplified into four distinct stages: Seek.

Customer Journey 131

Customer Journey Customer Whitepaper Marketing 131

Neil Patel

APRIL 23, 2021

In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Today’s Brands Need to Be Transparent. .” — Alex Goot (@alexgoot) March 13, 2013. confession.

Management 145

Management Food Communications SEO 145

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live 2016: The desktop carousel test simulated mobile. Others should focus on building good products, too.”

Search Marketers 93

Search Marketers User-Generated Marketing Marketers 93

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Branding 99

Branding Millennials Entertainment Transform 99

Rock Content

FEBRUARY 4, 2021

Brand positioning is the central element of the success, sustainability and permanence of a business in any field. In this article, we want to fully explore this concept, delving into its essence and key factors, among other strategic aspects that can be the great differential for your brand positioning in the market. Stay with us!

Branding 72

Branding Neuromarketing Manufacturing User-Generated 72

Buffer Marketing

FEBRUARY 1, 2024

My short answer is usually the same — it’s the people and the product. I truly enjoy working alongside the Buffer team, and I am also an avid user of the product for my personal social media accounts and have been since 2013. So why have I stayed?

Energy 89

Energy Price Product Branding 89

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow her?

Digital Marketing 92

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 92

Marketing Insider Group

NOVEMBER 21, 2013

And recognize the success of those brands who got it right. Who created content that didn’t just pitch their products. I’m starting with a review of the best branded videos of the last 12 months. To find the best branded content, I reached out to some of my best content marketing friends for nominations.

Branding 106

Branding PR Entertainment Education 106

Hubspot Marketing

MARCH 15, 2024

Perfect Match GoDaddy’s Perfect Match ad aired in 2013. While the end of the commercial clarified what was being advertised, there was little information about the product throughout the 60-second ad. Whether you’re writing an educational blog or a commercial script, you have to consider your goal: selling a product.

Transform 101

Transform Advertising Advertisers Food 101

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. Neither the client nor the agency thought keeping track of brand mentions or using Instagram Direct was necessary. People use Instagram for brand communication. It's easier for people to reach out to brands on social media these days.

Customer 108

Customer Communications Transform Social Media Marketing 108

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

Real Estate 72

Real Estate Entertainment Place Branding 72