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How advertisers can capitalize on vertical video

Search Engine Land

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Business email address Subscribe Processing.

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Customers.ai + Advertisers = A Match Made in Heaven

Customers.ai

In the ever-evolving landscape of digital marketing, the ability to target and retarget audiences with precision is not just an advantage; it’s the backbone of successful advertising campaigns. In today’s digital marketplace, the precision of ad targeting plays a pivotal role in the success of online advertising campaigns.

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Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014

Adobe Experience Cloud Blog

Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. So, with 2014 now in full swing and your marketing programs quickly ramping, it’s time to save the date for the best marketing events on the 2014 calendar. The Big Rethink 2014 (March 18) – London, UK.

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The Best Marketing Conferences In 2014

Marketing Insider Group

So this year, I am giving you even more control over which should be labeled best marketing conferences in 2014. The Best Marketing Conferences of 2014. The Best Marketing Conferences of 2014. London - Nov, 2014. Register your interest and we will let you know when 2014 dates and locations become available.

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This day in search marketing history: January 29

Search Engine Land

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Google May Be Forced To Pay $1 Billion To Patent Troll 2014: Google was asked to pay $15.8 Google spend slowed slightly from Q3.

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This day in search marketing history: January 28

Search Engine Land

Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. We know from Google that featured snippets were introduced in January 2014. Does that sound like featured snippets? Because it was.

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This day in search marketing history: February 26

Search Engine Land

Google’s Matt Cutts: While Scientific Content Is Great, Clarity & Focusing On The Searcher Is Important 2014: Cutts answers the question: “Should I focus on clarity or jargon when writing content?” Revenue Growth But Shy Of Investor Hopes 2014: The company announced $1.573 billion in Q4 revenue, a 50.3%