Neil Patel

JULY 8, 2021

However, to give a brief overview, BrickSeek started out in 2014 as a web application enabling LEGO collectors to track down popular sets online and in-store. Get them just right and you’re well-placed to increase sales and revenue. Just because you sell products to consumers doesn’t mean you’re solely a B2C business.

Retail

Adobe Experience Cloud Blog

AUGUST 11, 2015

Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. could place an individualized identifier in the URL of an email campaign. In Q1 2014, more email was opened on iPhones (38%) than all desktops combined (34%). Author: Becky Hirsch Do you hear that? It’s getting louder.

Email Marketing

Sprout Social

OCTOBER 11, 2019

Flash back to 2014: The Times was struggling through another year of declining ad revenue and, surprisingly for the one of the most venerated newspapers on the planet, declining readership. A great example is the use of Instagram Stories and Highlights to surface the most impactful visual stories for that channel’s audience.

B2C

Businesses Grow

JANUARY 15, 2024

I didn’t publish the Content Shock post until January 06, 2014. On every place we publish, whether it is B2B or B2C. If Content Shock was becoming an issue in 2014, you can only imagine what is happening today in a world overtaken by AI. I let it sit for months to make sure I’m right. And so it goes.

Outbound Marketing

Content Marketing Institute

DECEMBER 5, 2017

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. Many brands – both B2B and B2C – have a lot of educational content in a multitude of forms. Ultimate Planning Checklist for Successful Webinars.

Education

Rock Content

OCTOBER 27, 2015

Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. As Google and others have made algorithmic shifts to reward quality content, it’s become a more rewarding place for content marketers who go the extra mile.

Market Research

Marketing Insider Group

SEPTEMBER 9, 2015

In 2014, NewsCred and Redshift Research conducted a survey to find if content can help financial services companies gain the trust of consumers. Often times we see marketers get hung up on the difference between B2B and B2C marketing tactics. Leverage outside expertise to build authority. Blur the sell. Value email subscriptions.

Content Marketing

Martech

AUGUST 4, 2022

They migrated to Mailchimp in 2014 for the ease-of-use, template options, and the ability to easily market products and track revenue through campaigns. She’d been working with Mailchimp since 2014 and with a list of nearly 25,000 subscribers, Cherry Bombe had the tools in place to take control of their messaging.

Customer

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Most marketers draft messaging targeting B2B or B2C. Using graphics may seem like an open palm, place against forehead suggestion, but I’m always surprised at how many posts on social are missing such an important element. Ooyala reports that by mid last year, mobile video plays were up 74% from 2014, a phenomenal 844% from 2012.

Thought Leadership

Content Marketing Institute

OCTOBER 22, 2017

By 2014, they saw around 5,000. Social media , blogs, and search engines – these places are where you’ll find users who want to get informed. Subscribe today and be alerted when the 2018 B2C content marketing research is released later this year. HANDPICKED RELATED CONTENT: Ads Are Killing the Web: Are You Part of the Problem?

Outbound Marketing

Hootsuite

MAY 10, 2021

Big B2C (business to consumer) companies may already benefit from brand name recognition. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. Social media is one place for corporations that do give back to communities they benefit from to separate themselves from those that don’t. Share your opinion: [link].

PR

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. However, as more businesses establish a social presence, the difference in approaches for B2B and B2C marketers diminishes. 9 Ways Social Media Marketing Can Help B2B Companies.

Social Media Marketing

Adobe Experience Cloud Blog

MARCH 30, 2016

Making this a reality involves ensuring that you have the right strategy in place and dollars to back it up. And here’s why: Your customers are online , so that’s the natural place to talk to them. Point-to-Point Engagement? Or One Hub to Rule Them All?

Customer

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. A well-placed CTA in a compelling blog post can direct prospects to your landing page for leads. Blogging also establishes niche authority and places prospects within your sphere of influence.

Inbound Marketing

Orbit Media Studios

MARCH 8, 2022

In 2014, if you searched for skin care products, you’d have seen something like this: Ah, those were the days. But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. However, I feel that this mostly impacts the B2C space. They affect your click through rates. There’s a big difference.

SEO

Hubspot Marketing

MAY 31, 2024

In our State of Inbound Marketing Trends , B2C brands reported that native advertising drove one of the best ROIs. Our State of Inbound Marketing Trends found that B2C brands in particular experience high ROI from native advertising. When done well, native ads are very good at drawing and keeping a person’s attention.

Advertising

Hubspot Marketing

APRIL 5, 2023

While B2C attribution could relate to smaller purchases, B2B attribution covers purchases from companies, memberships, or leads. For example, say the first place a buyer lands before making a purchase is an ad on Facebook. Where is the best place to invest my marketing resources?

User-Generated

Hootsuite

APRIL 11, 2022

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. French beauty retailer Merci Handy, who has made colorful hand sanitizers since 2014, saw a 1000% jump in ecommerce sales in one 24-hour period. What is a retail bot?

Retail

Duct Tape Marketing

FEBRUARY 6, 2024

I mean, we've had people going to other places to get recommendations and not just turning to search engines. I mean that we can actually collect all these things in one place. Is that kind of the idea that we're bringing together all the places people can recommend? So it's not just sort of a one. Yeah, Shama (06:05): SEO 1.0

SEO

Hubspot Marketing

AUGUST 21, 2023

Your history and values are integral parts of your brand positioning strategy, and a company profile is where you can mention this information without it feeling extraneous or out of place. If you're a B2C business, simply include some of your customer's best quotes, tied with your best value products.

Fashion

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. However, as more businesses establish a social presence, the difference in approaches for B2B and B2C marketers diminishes. 9 Ways Social Media Marketing Can Help B2B Companies.

Social Media Marketing

Duct Tape Marketing

AUGUST 1, 2024

He is a LinkedIn Ads Pro who founded b2linked.com, the LinkedIn ads agency in 2014. You have to have a lot of things in place to even be able to sponsor one of these posts, so you have to really know what you're doing. Book your call today, DTM World slash scale. (01:03): This is John Jantsch. My guest today is AJ Wilcox.

Transform

Contently B2C

AUGUST 22, 2016

And most people probably remember the “ America the Beautiful ” Super Bowl commercial from 2014, which showed Americans of all ages and ethnicities enjoying Coca-Cola products. In March of 2014, the beverage company held its first ever JourneyOn publishing summit. In 2013, the publication attracted 13.1

PR

Contently B2C

SEPTEMBER 14, 2016

” One of the first examples of the customer data in action was for the Mortgage Market Review (MMR), new mortgage rules implemented in the UK in 2014 that fundamentally changed the way people assess real estate affordability. According to Barclays, the average time spent with Brexit content was 4 minutes and 16 seconds.

Real Estate

Contently B2C

AUGUST 1, 2016

After consuming Rapha’s content for years, there was only one place I was going to buy some padded shorts and cycling shirts. I’ve been a follower of the brand for some years now—watching their videos, drinking coffee at the stores, but never becoming a customer of their clothing.

Branding

Duct Tape Marketing

JANUARY 28, 2020

We make it easy for you to record and send video messages in place of some of the typed out texts you might send otherwise. In helping people understand this back in like 2012, 2014, and even today, one of the lines that we draw is a line between marketing through video and relationships through video.

Real Estate

Martech

APRIL 18, 2024

So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic. Words matter.

Whitepaper

Search Engine Land

APRIL 17, 2024

So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.

Whitepaper

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. In the B2C sector, content marketing is just as important. When your hub itself is too big.

Marketing Strategy

Sprout Social

OCTOBER 17, 2016

Resource How to Find the Best Places to Guest Blog Use Hashtags Hashtags make it easier for people to discover your Tweets when searching for specific topics or keywords. Resource Your Guide to Social Media Targeting Via Sprout Use Your CTA Button In 2014 Facebook unveiled a new call-to-action button for businesses. And guess what?

Social Media Marketing

Moz

OCTOBER 23, 2018

For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. Is the post-2014/15 drop-off due to lack of outreach? Fun fact: the first article to appear online proclaiming that "infographics are dead" appeared in 2011. Yet, here we are. DM me for it.

PR

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. since the survey first began in 2014. in June 2021, up from $0.93

Advertising