Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z

Hubspot Marketing

OCTOBER 31, 2023

And many of your email users likely have image-blocking enabled on their email clients. Fortunately, some marketers are finding workaround by creating opportunities for users to voluntarily give information via gates content such as webinar signups and virtual events. Because this is how you generate new contacts.

Email Marketing

Hubspot Marketing

NOVEMBER 8, 2017

So, for example, in exchange for this ebook, the visitor fills out a form with a certain amount of contact information. For the former, it’s about having conversations with brands where and when customers and prospects prefer -- largely because the world has changed, and 80% of internet users report suffering from " information overload. "

eBook

Hubspot Marketing

APRIL 21, 2022

To ensure that your company's content is effective at generating leads, you need to deliver diversified content that covers different topics that they’re searching for each step of the way. HubSpot has a buyer persona tool made to build and save professional buyer persona documents with its intuitive generator. Buyer Persona Tool.

Price

Unbounce

JULY 22, 2020

These allowed businesses to gate their content for Facebook likes (earning them the nickname “like gate”), but they haven’t been available since 2014. Mobile users are distracted users. users – and get traffic that converts.” Examples of Facebook Landing Pages Done Right.

Food

AWeber

NOVEMBER 22, 2023

Step 1: Create a valuable, helpful ebook, tips list, or other type of lead magnet. To use segmenting in your email marketing, look for user-friendly email software (such as AWeber ) that provides personalization and automation features. Run contests or giveaways that encourage user-generated content. #4

eBook

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. These tools allow users to discover and purchase your products without leaving the app, creating a seamless shopping experience.

Affiliate Marketing

Neil Patel

JANUARY 21, 2021

Pigeon (July 2014): Worked to integrate local search results like Google Maps. Hummingbird (August 2013): Aimed to understand the context and intent behind a user’s search instead of just looking at the literal words they typed. Moz’s Google Algorithm Change History is an awesome database that organizes updates chronologically.

SEO

Hubspot Marketing

JANUARY 11, 2023

Curating content is a proven tactic for generating new and relevant content. Links to articles or ebooks? With its popular listicles, quizzes, and pop culture stories, it's also a great source of user-generated content. According to HubSpot research , keeping up with the latest trends is a major struggle. Are they videos?

Thought Leadership

Duct Tape Marketing

DECEMBER 7, 2015

Giving people a great mobile experience on your website means making more conversions and generating more revenue. Search Engine Journal also points out that user follow up questions will become common in voice search, as only a limited amount of information can be delivered in each response. It’s as simple as that. About The Authors.

SEO

Duct Tape Marketing

JANUARY 25, 2016

Like the mobile friendly ranking update that was launched in 2014, Google is now starting to give some pretty strong hint that schema will become a direct ranking factor. Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience for users.

SEO

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That’s 74% more time than in 2014 when we first conducted this research. On average, blog posts are 70% longer than they were in 2014. Welcome to the 9th annual blogging survey. Mark Schaefer, Author, Marketing Rebellion.

B2C

Hubspot Marketing

JANUARY 11, 2023

On top of lead generation, a blog can also help your site climb in search rankings. We've learned how to harness the power of SEO and research to give our readers valuable content while also generating large amounts of organic traffic at the same time. Pro-tip: Let us help you brainstorm with our Blog Ideas Generator.

User-Generated

Marketing Insider Group

JULY 1, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. Software companies have become tech teachers with how-to videos and eBooks. Nike has become a way of life that has inspired generations. It’s not rented space. image source.

Marketing Strategy

Duct Tape Marketing

OCTOBER 9, 2015

13 Lead Generating Things You Should Be Doing (But Probably Aren’t) written by Guest Post read more at Duct Tape Marketing. One of these such instances was a presentation he gave at the end of 2014 where he gave away 29 Growth Hacking Quick Wins. Buy Demographic Data About Your Users . photo credit: death to the stock photo.

Whitepaper

Duct Tape Marketing

JANUARY 31, 2018

From everything from giving up their email addresses to get that must have email or rather ebook that they want, they’ve got to opt in with their email to get it. I know if I look at mine, somewhere in the neighborhood of 70% of visitors are new users, new visitors. Chris Ducker: Absolutely.

eBook

Rock Content

OCTOBER 26, 2015

Medium, the publishing platform founded by former Twitter CEO Ev Williams, combined a beautiful CMS with a Twitter-like network that allows its users to amass a following. In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. And then there’s LinkedIn.

Content Marketing