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The Struggle to Monetize WhatsApp’s Massive User Base

Calvyn Lee Blog

billion monthly active users but only generates around $1 per user per year. Meanwhile, platforms like YouTube, TikTok and Instagram earn significantly more revenue per user. A Lifelong Battle to Turn Users into Revenue Since launching in 2009, WhatsApp has relied heavily on investor funding to stay afloat.

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Must-Attend Marketing Events of 2014

Adobe Experience Cloud Blog

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand. These are our top marketing event picks for 2014: January.

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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

There is good news about your 2014 challenges; they can turn into your 2015 successes. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1. percent) than non-users of video (2.9 Gaining Control of the User Retention Process.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.

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This day in search marketing history: March 25

Search Engine Land

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python.

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This day in search marketing history: January 14

Search Engine Land

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy. Hell yes we are!