The Struggle to Monetize WhatsApp’s Massive User Base
Calvyn Lee Blog
NOVEMBER 22, 2023
billion monthly active users but only generates around $1 per user per year. Meanwhile, platforms like YouTube, TikTok and Instagram earn significantly more revenue per user. A Lifelong Battle to Turn Users into Revenue Since launching in 2009, WhatsApp has relied heavily on investor funding to stay afloat.
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